HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

BENEFITS

GOLDWELL ELUMEN IS A HAIR COLOR THAT ELUMINATES THE HAIR INTENSIVELY FROM INSIDE OUT TO ACHIEVE INTENSE, PEERLESS RESULTS FOR COLOR PROFESSIONALS:

UP TO76%MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS¹ Color remains strong even after 10 shampoos:
  • Elumen

  • Conventional Oxidative Color

UP TO37%MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS² Elumen is ammonia-free, non-oxidative and gentle for the hair.
  • Elumen Hair

    Elumen

  • Colored Hair

    Conventional Oxidative Color

  • Virgin Hair

    Virgin Hair

(1) Based on a Chroma measurement compared to representative shades of competitors oxidative colors. (2) Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.

ASSORTMENT

CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.

  • ELUMEN HAIR COLOR
    ELUMEN HAIR COLOR
    • High-performance oxidant-free hair color
    • For extra luminous, shining and lasting hair colors
    • Without peroxide and ammonia
  • ELUMEN CLEAR
    ELUMEN CLEAR
    • Contains no dye stuffs – for softening the color shades
    • Natural shine when used purely
  • ELUMEN PREPARE
    ELUMEN PREPARE
    • Improves the color intensity and durability of Elumen on bleached and highlifted hair
    • For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
    • Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly
  • ELUMEN LOCK
    ELUMEN LOCK
    • Reduces the washout of Elumen Hair Color and increases the durability
    • Locks in the Elumen hair color
  • ELUMEN CLEAN
    ELUMEN CLEAN
    • For the gentle and thorough removal of skin staining caused by Elumen Hair Color
  • ELUMEN RETURN
    ELUMEN RETURN
    • Hair color remover for reduction or extensive removal directly after coloring with Elumen Hair Color
    • Without oxidative or reductive agents
  • ELUMEN WASH
    ELUMEN WASH
    • Care shampoo especially designed for Elumen Hair Color
    • Reduces the washout of hair color
    • Maintains the special Elumen brilliance and verifiably extends the color intensity
  • ELUMEN TREAT
    ELUMEN TREAT
    • Supports the repairing effect of Elumen Hair Color and maintains color brilliance at the same time
    • Optimizes hair structure
    • Ideal for porous hair that needs extra care
    • Improves combability and makes the hair supple and smooth
  • ELUMEN CARE
    ELUMEN CARE
    • Care spray for the special needs of Elumen colored hair
    • Improves combability
    • Light care for normal to slightly porous hair
    • Extra care for porous hair in combination with Elumen Treat

TECHNOLOGY

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

Technology Magnet-Effect

A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.

Repair-Effect

More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.

MARKETING

A COLOR THAT SPEAKS FOR ITSELF: INSPIRE YOUR CLIENTS BY USING THE GOLDWELL ELUMEN BRAND COMMUNICATION AS AN EFFECTIVE SALON TOOL TO SET THE SCENE BEFORE THE ACTUAL START OF THE COLOR SERVICE.

PREMIUM BANNER

Fascinating at first sight. The Elumen motifs already draw attention when they are displayed in the salon windows.

SALON TRAILER

An eye catcher with added value. The salon trailer communicates the true distinction of Elumen in a completely new way.

CONSULTATION

A COLOR THAT SPEAKS FOR ITSELF: INSPIRE YOUR CLIENTS BY USING THE GOLDWELL ELUMEN BRAND COMMUNICATION AS AN EFFECTIVE SALON TOOL TO SET THE SCENE BEFORE THE ACTUAL START OF THE COLOR SERVICE.