THE NEW ELUMEN

COLOR DIFFERENT.

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EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.

A different direct dye system.

Stunningly different result.

A different creative inspiration.

Trust in your own genius.

Follow your instinct.

You decide what works.


LET IT STAY. OR LET IT GO.

goldwell elumen overview teaser products elumen 2019

ELUMEN

The original.

Long lasting. Made to stay.
 
Your playground just got bigger.

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ELUMEN PLAY

The new kid.

Semi-permanent. Made to fade.
 
Your playground just got bigger.

goldwell elumen overview teaser products care 2019

ELUMEN CARE

The new generation.

Color Care. Made to perfectly match color.


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