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STRUCTURE + SHINE
NO MATTER WHAT YOUR CLIENTS WISH: THE DIGITAL PERM AND
STRAIGHT SERVICE SOLUTION IS RIGHT AT YOUR FINGER TIPS!
BENEFITS
STRUCTURE + SHINE PERMANENTLY REDEFINES TEXTURE SERVICES.
• Great versatility: long-lasting natural waves or a sleek, straight look
• Extra gentleness with excellent conditioning benefits
• Healthier look & feel with up to 50% improved hair structure*
• Provides a fantastic anti-frizz effect
• Very appealing consistency and improved fragrance for a pleasant service experience
* vs. Digital Perm Service with Straight’n Shine
ASSORTMENT
AGENT 1
SOFTENING CREAMS
• Available in four intensities:
0 – Strong for virgin or resistant hair
1 – Regular for normal or fine, natural hair
2 – Medium for color-treated hair or highlights up to 30%
3 – Soft for sensitized, colored or highlifted hair
AGENT 2
NEUTRALIZING CREAM
• Providing perfect texturizing results for extra gentleness with
excellent conditioning benefits
• Recommended for straight perm only
• For all hair structures
AGENT 2
NEUTRALIZING LOTION
• Providing perfect texturizing results and beautifully conditioned hair
• Recommended for digital perm only
• For all hair structures
OPTIMIZER
DETANGLER
• Improves manageability and smoothens the hair structure
• Lubricates and protects hair from heat-damage
• For all hair types
PROTECTION
PRE-TREATMENT
• Balances structural differences
• Makes the transformation process more controllable
• For all hair types with structure differences
REDEFINED PERFORMANCE
• Perfect reliability to achieve the desired wave pattern
• The hair is conditioned and nourished while being reshaped
• Faster processing time for improved efficiency
• Easier application due to creamy consistency
ADVANCED SYSTEM
A sophisticated formula of texturizing and care ingredients - fine-tuned to facilitate both excellent digital perming and straightening performance.
Rebond Control Complex ensures that the formula consistently penetrates the hair fiber, for an even texturizing result.
The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.
RELATED PRODUCTS
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
COLORANCE
THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.
KERASILK
FROM FRUSTRATING TO FABULOUS HAIR. DISCOVER THE ULTIMATE TRANSFORMATION. KERASILK KERATIN TREATMENT IS THE FIRST CUSTOMIZABLE LONG-LASTING SMOOTHING SERVICE FOR HAIR LIKE SILK FOR UP TO 5 MONTHS.
CONTACT
For further information please contact your Goldwell representative.
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Goldwell ist Teil der Kao Salon Division.
Making life beautiful for salons, stylists and their clients.