SEARCH

COLOR COLLECTION

RETHINK THE RULES AND USE COLOR IN UNEXPECTED WAYS.

gw hair color style color collection fashion and key color fullscreen teaser 01 2019


KEY COLORS

Go beyond ordinary color with cool shades that are elumenated with clever combinations of cools and warms …
Experiment with bold, gender-neutral, colorful tones.

Go beyond Blonde with this year’s must-have shades: cools and neutrals are elumenated with yellow, pink and violet.

Go beyond Red with fiery orange tones elumenated with cool shimmers.

Go beyond Brunette with deep rich tones, elumenated with blues and violets.

gw hair color style color collection key color fullscreen teaser 2019

gw hair color style color collection key color blonde shade teaser 01 2019

BLONDE SHADES

gw hair color style color collection key color blonde shade teaser 02 2019

Make a statement with light, soft Blondes,
the shades that never go out of style.


From crisp champagne to pink-infused platinum.
Use honey tones mixed with lighter,
icier shades to liven up any style.

gw hair color style color collection key color blonde shade rich tea teaser 01 2019

RICH TEA

gw hair color style color collection key color blonde shade rich tea teaser 02 2019

Besides a warm and soft touch, this buttery version has
a refined edge that creates a must-have effect.

gw hair color style color collection key color blonde shade lemon cream teaser 01 2019

LEMON CREAM

gw hair color style color collection key color blonde shade lemon cream teaser 02 2019

A new take on a classic yellow tone! Go blonde.
Go yellow. A refreshing, clean and light touch which lends
you an ageless look of youthful vitality.

 

gw hair color style color collection key color blonde shade lilatech teaser 01 2019

LILATECH

gw hair color style color collection key color blonde shade lilatech teaser 02 2019

This modern version of a classic lilac has a gender-neutral
appeal. Adding new sportiness to your style,
it gives a playful modern vibe.

 

gw hair color style color collection key color red shade teaser 02 2019

RED SHADES

gw hair color style color collection key color red shade teaser 01 2019

Red is a big trend in hair and in fashion for 2020.

From highly pigmented orange-based tones to over-bright pastels, red
shades always create some drama and excitement.

gw hair color style color collection key color red shade real red teaser 02 2019

REAL RED

gw hair color style color collection key color red shade real red teaser 01 2019

From a simple primary to a significant force, this red evolves
towards hyper-brights. The tone hits the perfect notes as red
continues to be a key color in the world of fashion.

gw hair color style color collection key color red shade sakura pink teaser 02 2019

SAKURA PINK

gw hair color style color collection key color red shade sakura pink teaser 01 2019

This peachy shade of pink has a much greater saturation
depth, making it a must-have shade for this year.

gw hair color style color collection key color red shade redwood teaser 02 2019

REDWOOD

gw hair color style color collection key color red shade redwood teaser 01 2019

The overall feel of this auburn shade is incredibly ambitious
and aspirational. Redwood offers a warmer evolution of auburn
from the shades of red-orange.

gw hair color style color collection key color brunette shade teaser 01 2019

BRUNETTE SHADES

gw hair color style color collection key color brunette shade teaser 02 2019

The Brunettes of the season are rich and warm,
adding a sense of luxury.


From rich, nutty mid-tones to extreme darks, they have a hue of black
with a cooling effect. Grey revives its formal roots and emerges as a more
popular trend than ever.

gw hair color style color collection key color brunette shade truffle teaser 01 2019

TRUFFLE

gw hair color style color collection key color brunette shade truffle teaser 02 2019

A deep dark and sophisticated depth of brown with hints
of blue and red, Truffle becomes this year’s new black.
A highly versatile shade, it is beautiful in its own right.

gw hair color style color collection key color brunette shade cocodemer teaser 01 2019

COCO DE MER

gw hair color style color collection key color brunette shade cocodemer teaser 02 2019

A nutty, classic shade of brown has an abundance of red within it
which gives plenty of warmth. This shade is rich yet smooth and
offers original and natural vibes.

 

gw hair color style color collection key color brunette shade gravity grey teaser 01 2019

GRAVITY GREY

gw hair color style color collection key color brunette shade gravity grey teaser 02 2019

This Gravity Grey shade lives up to its name as it
embodies an understatement by taking you back to the
90s in a minimalistic way.


FASHION COLORS

Rethink the rules and use color in unexpected ways. Everything from soft orange to cool pastel mint will cross
the traditional gender lines.
Get ready for an explosion of color. Bold but sophisticated.
Power pastels are not pale and timid; they are bold and have a punchy character. Warm sunny colors have a
strong, happy appeal, while at the same time, almost clinical blues and greens are both fashion-forward
and commercial. It’s a forward-thinking and optimistic mood for the beginning of a new decade.

gw hair color style color collection fashion color teaser 2019

gw hair color style color collection fashion color teaser mellow yellow 02 right 2019

MELLOW YELLOW

gw hair color style color collection fashion color teaser mellow yellow 01 left 2019

A deeper and more grounded hue tap into the ongoing popularity
of baked and earthy tones, leaving a mellow feel wherever you go.

gw hair color style color collection fashion color teaser canteloupe 02 right 2019

CANTALOUPE

gw hair color style color collection fashion color teaser canteloupe 01 left 2019

This milkier and more subdued version of youthful oranges
provides you with an extra portion of the feel-good factor.

gw hair color style color collection fashion color teaser cassis 02 right 2019

CASSIS

gw hair color style color collection fashion color teaser cassis 01 left 2019

Cassis fuses pink and purple, capturing both the gender-neutral
appeal of pink and the modern appeal of purple.

gw hair color style color collection fashion color teaser digital teal 02 right 2019

DIGITAL TEAL

gw hair color style color collection fashion color teaser digital teal 01 left 2019

This fusion of blue and green makes up Digital Teal. Its duality
has a versatile and trans-seasonal appeal. On top of that,
the saturation level adds a sense of confidence and gravitas.

 

gw hair color style color collection fashion color teaser neo mint 02 right 2019

NEO MINT

gw hair color style color collection fashion color teaser neo mint 01 left 2019

Neo Mint evolves from the popularity of soft pastels
and embodies a forward-thinking and optimistic mood, tending
towards green as a fashion color.

 

csm icon goldwell tube 276366d503

GET THE EXACT COLOR FORMULAS

Download the Education Plus App to find formulas, step-by-steps and more.


RELATED INSPIRATION

Find inspiring trends, looks and collections with Hair | Color | Style.

gw hair color style inspiration shape and texture teaser 2019

SHAPE & TEXTURE

Anything goes with textures.

Read more about the most current trends in textures and hair shape.

gw hair color style inspiration go beyond teaser 2019

GO BEYOND – EDITORIAL COLLECTION 2020

The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!

gw hair color style inspiration intrepid teaser 2019

INTREPID – COUTURE COLLECTION 2020

[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.

gw hair color style color collection style statement teaser

STYLE STATEMENT

Fashion finds it balance.

Minimalism? Been there. Maximalism? Done that. We’ve done the
Remix… Now what?

Explore great fashion and style trends that influence our looks.

You have successfully withdrawn from the Google Analytics measurement process.

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

If you want to know more about the cookies this site uses or about cookies in general, please click here.

COOKIES

We are sorry that you have decided not to use cookies.

Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit goldwell.com.

If you would like to change your mind and authorize the use of cookies at this time, please click here.

COOKIE POLICY

WHAT IS A COOKIE? 

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. 


HOW WE USE COOKIES AND FOR WHICH PURPOSE: 

Here's a list of the cookies we use and what we use them for.

 

Cookies hosted by Kao

These cookies are used to protect Goldwell’s font from being used by other websites: Cookie Acceptance, Typo3: fe_typo_user, gldwsec

 

Cookies hosted by Third parties

When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

Google

Google uses Cookies to distinguish users and events on the website. Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. Google uses Cookies to decide whether a visit has timed out and also how deep a visit has gotten.  The Data is used to analyze the user interaction on the website. The tracked data is anonymous. It also uses the data to measure conversions and helps us to improve our website.

 
 

Advertisement

(AddThis, Bidswitch, AdRoll, Taboola, Rubicon Project, Pubmatic, AdTech, Advertising.com) 

Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner. 

These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.

Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.

 

Instagram

These cookies are used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/# 

 
 

Pinterest

These cookies are used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy 

 
 

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of the cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/ 

 

Facebook

These cookies are used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.facebook.com/policies/cookies/ 

 

Twitter

These cookies are used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: twitter.com/privacy


CONTROLLING COOKIES 

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.

However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

 

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

Page Top