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ELUMEN

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

elumen benefits color elumen

Elumen

Color remains strong even after 10 shampoos.

elumen benefits color conventional

CONVENTIONAL OXIDATIVE COLOR

UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS*

 *Based on a Chroma measurement compared to representative shades of competitor's oxidative colors.

elumen benefits knot elumen

ELUMEN

Elumen is without ammonia, without ammonia-odor, non-oxidative and gentle for the hair.

elumen benefits knot conventional

CONVENTIONAL OXIDATIVE COLOR

elumen benefits knot virgin hair

VIRGIN HAIR

*Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.

ASSORTMENT

CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.

goldwell elumen teaser assortment prepare 2019

ELUMEN PREPARE

The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.

elumen hair color

ELUMEN HAIR COLOR

• High-performance oxidant-free hair color

• For extra luminous, shining and lasting hair colors

• Without peroxide, ammonia and ammonia-odor

goldwell elumen teaser assortment thickener 2019

NEW: ELUMEN THICKENER

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

elumen clear

ELUMEN CLEAR

• Contains no dye stuffs – for softening the color shades
• Natural shine when used purely

goldwell elumen teaser assortment lock 2019

ELUMEN LOCK

The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.

elumen prepare

ELUMEN PREPARE

• Improves the color intensity and durability of Elumen on bleached and highlifted hair
• For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
• Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly

goldwell elumen teaser assortment clean 2019

ELUMEN CLEAN

For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.

elumen lock

ELUMEN LOCK

• Reduces the washout of Elumen Hair Color and increases the durability
• Locks in the Elumen hair color

goldwell elumen teaser assortment return 2019

ELUMEN RETURN

Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.

elumen clean

ELUMEN CLEAN

For the gentle and thorough removal of skin staining caused by Elumen Hair Color

elumen return

ELUMEN RETURN

• Hair color remover for reduction or extensive removal directly after coloring with Elumen Hair Color
• Without oxidative or reductive agents

elumen wash

ELUMEN WASH

• Care shampoo especially designed for Elumen Hair Color
• Reduces the washout of hair color
• Maintains the special Elumen brilliance and verifiably extends the color intensity

elumen treat

ELUMEN TREAT

• Supports the repairing effect of Elumen Hair Color and maintains color brilliance at the same time
• Optimizes hair structure
• Ideal for porous hair that needs extra care
• Improves combability and makes the hair supple and smooth

elumen care

ELUMEN CARE

• Care spray for the special needs of Elumen colored hair
• Improves combability
• Light care for normal to slightly porous hair
• Extra care for porous hair in combination with Elumen Treat

TECHNOLOGY

ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.

technology pics b magnet effect

MAGNET EFFECT

A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.

technology pics b repair effect

REPAIR EFFECT

More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.



 1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle. 


2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.

elumenation update colorance m teaser 568x369px 2019

YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

silk lift high performance lighteners

SILKLIFT

SILKLIFT – THE PREMIUM BLONDE WITH A DOUBLE PROMISE: STRONGER THAN EVER. GENTLE AS ALWAYS.

nectaya nurturing developer cream

NECTAYA

HAIR COLOR WITHOUT AMMONIA, WITHOUT AMMONIA-ODOR. NECTAYA ENRICHES THE HAIR WITH NURTURING CARE CREATING THE BEST BASIS FOR BEAUTIFUL COLOR RESULTS WITHOUT COMPROMISING ON PERFORMANCE.

topchic the naturals

TOPCHIC

CREATING DISTINCTIVE BEAUTY IS YOUR GOAL INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY. CREATING DISTINCTIVE BEAUTY IS YOUR GOAL. TOPCHIC HAS THE PERFECT SOLUTION: AN ICONIC AND TRULY INTELLIGENT COLOR SYSTEM.

CONTACT

For further information please contact your Goldwell representative.


07 salon finder

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

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