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ELUMEN*
EVERYTHING A COLOR IS. AND ISN’T.
Long lasting color. Exceptional durability.
What it is
Repairs the hair while coloring
Without peroxide, amonia and amonia-odor
4 new natural shades with up to 100% grey coverage**
Alternative for clients with allergic reactions with oxidative color***
Up to 37% more shine compared to intensive demi-permanent hair colors
Up to 76% more color intensity compared to oxidative permanent hair colors
Up to 20% longer durability compared to oxidative permanent color****
* Permanent color with regard to durability of the color, which is dependent on the porosity of the hair.
** CAUT Germany 2018, n= 60 (NN@6, NN@8)
*** As only direct dyes are used. We recommend to perform a patch test by a dermatologist before the first use.
**** Tested vs oxidative hair color w/o pure pigments.
What you get
» Versatile shades for every client’s wish and dimensional color results that are suitable for those with scalp sensitivities.
» Intensive color results without peroxide, ammonia and ammonia odour.
» Extraordinary shine and exceptionally healthy hair feel due to uncompromised hair integrity.
» Significantly reduces the risk of developing an allergy to hair dyes.
» Up to 100% natural grey coverage with Elumen NN shades.
» Direct dye toner that lasts as long as oxidative hair color.
» Rejuvenates blonde hair after lifting when used for toning.
ENDLESS VERSATILITY IS YOURS
EXTRA LUMINOUS, SHINING AND LONG-LASTING
THE naturals
THE WARMS
THE COOLS
the pures
ELUMEN FLANKERS
PERFECT SUPPORT FOR ANY ELUMEN SERVICE
ELUMEN PREPARE
The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.
ELUMEN THICKENER
Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.
ELUMEN LOCK
The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.
ELUMEN CLEAN
For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.
ELUMEN RETURN
Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.
OUTSTANDING PERFORMANCE
INNOVATIVE TECHNOLOGY
Elumen HDmax Technology
» A system of specially selected direct dyes.
» Designed to penetrate deep into the hair shaft.
» Creates extraordinary intensity and longevity (Magnet Effect).
» Damaged areas inside the hair are filled in (Repair Effect).
Shine & Care Technology
» Creates exceptional brilliance and a healthy feel for the hair (Deep Shine Effect).
grey coverage
» Due to the non-oxidative Elumen hair color formula, naturally pigmented hair is not lifted. Elumen dyes are deeply penetrating based on the Magnet Effect.
» Elumen non-oxidative dyes penetrate the cuticle to the outer layers of the cortex, creating up to 100% dimensional grey coverage, exceptional brilliance and a healthy hair feel.
direct color dyes
» Elumen is a “physical” color that works entirely without oxidizing but still achieves spectacular color results.
» Elumen works exclusively with acidic, direct color dyes. Unlike working with oxidative colors, the mixing result becomes immediately visible.
» When mixing different direct dyes, there is no loss of vitality or clarity, because the intermixing does not create undesirable cross-reactions.
Elumen is a vegan hair color, as it is produced without any animal-derived ingredients.
Elumen shades and supporting products are produced in a cold batch process, which means that no additional energy is needed to heat the product mass during production.1
1 Except Elumen Thickener.
Elumen bottles and caps are recyclable. Please dispose of them in the
respective bin in accordance to the local recycling system.
Elumen products1 have a natural origin index of 95% to 99%. Only low allergy potential direct dyes are used in the Elumen color formula.
1 Including water.
GOLDWELL EDUCATION PLUS APP
Discover the full potential of Elumen Color services with valuable insights and step-by-step guides for looks that range from subtle naturals to striking colorful statements with creative hair sectioning.
GOLDWELL EDUCATION PLUS ON YOUTUBE
Visit our YouTube channel for in-depth information on Elumen Color
services and learn new ways to create something extraordinary.
KAO SALON ACADEMIES & VIRTUAL EDUCATION
Discover our color seminar offers to deepen your expertise, craft and passion and break out of conventionality.
kao salon partner portal
Shop the full Elumen color range and drive your salon success with our marketing material offers.
MATCHING ELUMEN PRODUCTS
DISCOVER THE FULL ASSORTMENT
DISCOVER ELUMENATION
CONTACT
Get in touch with our sales representative for more information on Elumen and redefine what is possible in the world of color.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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