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ELUMEN*

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

goldwell elumen elumen fullscreenteaser 2019


BENEFITS

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

2 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****


34 SHADES

FROM NATURAL TO COLORFUL. MIX & MATCH.

goldwell elumen teaser beauty warms 2019

THE GREYS

goldwell elumen teaser shades warms 2019

goldwell elumen teaser beauty warms 2019

THE WARMS

goldwell elumen teaser shades warms 2019

goldwell elumen teaser beauty cools 2019

THE COOLS

goldwell elumen teaser shades cools 2019

goldwell elumen teaser beauty pures 2019

THE PURES

goldwell elumen teaser shades pures 2019


ASSORTMENT

CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.

goldwell elumen teaser assortment prepare 2019

ELUMEN PREPARE

The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.

goldwell elumen teaser assortment thickener 2019

NEW: ELUMEN THICKENER

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

goldwell elumen teaser assortment lock 2019

ELUMEN LOCK

The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.

goldwell elumen teaser assortment clean 2019

ELUMEN CLEAN

For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.

goldwell elumen teaser assortment return 2019

ELUMEN RETURN

Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.

elumen hair color

ELUMEN HAIR COLOR

• High-performance oxidant-free hair color

• For extra luminous, shining and lasting hair colors

• Without peroxide, ammonia and ammonia-odor

elumen clear

ELUMEN CLEAR

• Contains no dye stuffs – for softening the color shades
• Natural shine when used purely

elumen prepare

ELUMEN PREPARE

• Improves the color intensity and durability of Elumen on bleached and highlifted hair
• For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
• Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly

elumen lock

ELUMEN LOCK

• Reduces the washout of Elumen Hair Color and increases the durability
• Locks in the Elumen hair color

elumen clean

ELUMEN CLEAN

For the gentle and thorough removal of skin staining caused by Elumen Hair Color

elumen return

ELUMEN RETURN

• Hair color remover for reduction or extensive removal directly after coloring with Elumen Hair Color
• Without oxidative or reductive agents

elumen wash

ELUMEN WASH

• Care shampoo especially designed for Elumen Hair Color
• Reduces the washout of hair color
• Maintains the special Elumen brilliance and verifiably extends the color intensity

elumen treat

ELUMEN TREAT

• Supports the repairing effect of Elumen Hair Color and maintains color brilliance at the same time
• Optimizes hair structure
• Ideal for porous hair that needs extra care
• Improves combability and makes the hair supple and smooth

elumen care

ELUMEN CARE

• Care spray for the special needs of Elumen colored hair
• Improves combability
• Light care for normal to slightly porous hair
• Extra care for porous hair in combination with Elumen Treat

TECHNOLOGY

goldwell elumen teaser technology 01 2019

Elumen HDmax Technology

A system of specially-selected dyes
Dyes penetrate deep into the hair
Creates extraordinary intensity and longevity (Magnet Effect)
While refilling (Repair Effect) damaged areas inside the hair

Shine & Care Technology

Creates exceptional brilliance and a healthy feel
for the hair (Deep Shine Effect)

goldwell elumen teaser technology 02 2019

ELUMEN VS. OXIDATIVE COLOR

Elumen is ammonia-free, non-oxidative and gentle for the hair.


UNLIMITED CREATIVITY. 3 EASY STEPS.

goldwell elumen teaser step 01 2019

1. PREP & DRY

Ready. Set. Create.

goldwell elumen teaser step 02 2019

2. MIX, APPLY & TIME

Get Creative. Go Crazy.

goldwell elumen teaser step 03 2019

3. LOCK & CONDITION

Lock it in.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

goldwell elumen care teaser products play 2019

ELUMEN PLAY

The new kid. Semi-permanent.

Made to fade.

goldwell elumen care teaser products care 2019

ELUMEN CARE

The next generation.

Color Care. Made to perfectly match color.

goldwell elumen care teaser products play 2019

ELUMEN PLAY

The new kid. Semi-permanent.

Made to fade.

goldwell elumen care teaser products care 2019

ELUMEN CARE

The next generation.

Color Care. Made to perfectly match color.

elumenation update colorance m teaser 568x369px 2019

YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

silk lift high performance lighteners

SILKLIFT

SILKLIFT – THE PREMIUM BLONDE WITH A DOUBLE PROMISE: STRONGER THAN EVER. GENTLE AS ALWAYS.

nectaya nurturing developer cream

NECTAYA

HAIR COLOR WITHOUT AMMONIA, WITHOUT AMMONIA-ODOR. NECTAYA ENRICHES THE HAIR WITH NURTURING CARE CREATING THE BEST BASIS FOR BEAUTIFUL COLOR RESULTS WITHOUT COMPROMISING ON PERFORMANCE.

topchic the naturals

TOPCHIC

CREATING DISTINCTIVE BEAUTY IS YOUR GOAL INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY. CREATING DISTINCTIVE BEAUTY IS YOUR GOAL. TOPCHIC HAS THE PERFECT SOLUTION: AN ICONIC AND TRULY INTELLIGENT COLOR SYSTEM.

CONTACT

For further information please contact your Goldwell representative.


07 salon finder

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwellsalon.

 
DESCUBRE LA ELUMENATION

GW elumenation products m-teaser discover-elumenation 2020

3 CAMINOS A LA ELUMENATION

 
Sé tan creativo como quieras.
 
Con la coloración Elumenated se abren nuevas posibilidades para unos servicios de coloración extraordinarios. 
 
Descubre los nuevos tonos.
 

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