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COLOR COLLECTION
RETHINK THE RULES AND USE COLOR IN UNEXPECTED WAYS.
KEY COLORS
Go beyond ordinary color with cool shades that are elumenated with clever combinations of cools and warms …
Experiment with bold, gender-neutral, colorful tones.
Go beyond Blonde with this year’s must-have shades: cools and neutrals are elumenated with yellow, pink and violet.
Go beyond Red with fiery orange tones elumenated with cool shimmers.
Go beyond Brunette with deep rich tones, elumenated with blues and violets.
BLONDE SHADES
Make a statement with light, soft Blondes,
the shades that never go out of style.
From crisp champagne to pink-infused platinum.
Use honey tones mixed with lighter,
icier shades to liven up any style.
RICH TEA
Besides a warm and soft touch, this buttery version has
a refined edge that creates a must-have effect.
LEMON CREAM
A new take on a classic yellow tone! Go blonde.
Go yellow. A refreshing, clean and light touch which lends
you an ageless look of youthful vitality.
LILATECH
This modern version of a classic lilac has a gender-neutral
appeal. Adding new sportiness to your style,
it gives a playful modern vibe.
REAL RED
From a simple primary to a significant force, this red evolves
towards hyper-brights. The tone hits the perfect notes as red
continues to be a key color in the world of fashion.
SAKURA PINK
This peachy shade of pink has a much greater saturation
depth, making it a must-have shade for this year.
REDWOOD
The overall feel of this auburn shade is incredibly ambitious
and aspirational. Redwood offers a warmer evolution of auburn
from the shades of red-orange.
BRUNETTE SHADES
The Brunettes of the season are rich and warm,
adding a sense of luxury.
From rich, nutty mid-tones to extreme darks, they have a hue of black
with a cooling effect. Grey revives its formal roots and emerges as a more
popular trend than ever.
TRUFFLE
A deep dark and sophisticated depth of brown with hints
of blue and red, Truffle becomes this year’s new black.
A highly versatile shade, it is beautiful in its own right.
COCO DE MER
A nutty, classic shade of brown has an abundance of red within it
which gives plenty of warmth. This shade is rich yet smooth and
offers original and natural vibes.
GRAVITY GREY
This Gravity Grey shade lives up to its name as it
embodies an understatement by taking you back to the
90s in a minimalistic way.
FASHION COLORS
Rethink the rules and use color in unexpected ways. Everything from soft orange to cool pastel mint will cross
the traditional gender lines.
Get ready for an explosion of color. Bold but sophisticated.
Power pastels are not pale and timid; they are bold and have a punchy character. Warm sunny colors have a
strong, happy appeal, while at the same time, almost clinical blues and greens are both fashion-forward
and commercial. It’s a forward-thinking and optimistic mood for the beginning of a new decade.
MELLOW YELLOW
A deeper and more grounded hue tap into the ongoing popularity
of baked and earthy tones, leaving a mellow feel wherever you go.
CANTALOUPE
This milkier and more subdued version of youthful oranges
provides you with an extra portion of the feel-good factor.
CASSIS
Cassis fuses pink and purple, capturing both the gender-neutral
appeal of pink and the modern appeal of purple.
DIGITAL TEAL
This fusion of blue and green makes up Digital Teal. Its duality
has a versatile and trans-seasonal appeal. On top of that,
the saturation level adds a sense of confidence and gravitas.
NEO MINT
Neo Mint evolves from the popularity of soft pastels
and embodies a forward-thinking and optimistic mood, tending
towards green as a fashion color.
GET THE EXACT COLOR FORMULAS
Download the Education Plus App to find formulas, step-by-steps and more.
RELATED INSPIRATION
Find inspiring trends, looks and collections with Hair | Color | Style.
SHAPE & TEXTURE
Anything goes with textures.
Read more about the most current trends in textures and hair shape.
GO BEYOND – EDITORIAL COLLECTION 2020
The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!
INTREPID – COUTURE COLLECTION 2020
[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.
STYLE STATEMENT
Fashion finds it balance.
Minimalism? Been there. Maximalism? Done that. We’ve done the
Remix… Now what?
Explore great fashion and style trends that influence our looks.
- Goldwell
- Inspiration
- Color Collection
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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