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- Go Beyond – Editorial Collection 2020
GO BEYOND – EDITORIAL COLLECTION 2020
SOFT TEXTURES
WEEKEND STYLE
It’s all about that weekend chill vibe. That lazy, hazy, comfy,
cozy feeling of your favorite pullover and jeans. From knitwear
to hair, soft textures evolve from just weekend wear into a
whole new fashion direction.
SOFT IMPERFECTIONS
Embrace it, don’t overthink it! Think of hair as a natural
fibre, the same way you would think of cotton or wool. Enjoy
its natural state – softly conditioned, loose and free.
LOOK GOOD, FEEL GOOD
Let it unwind, relaxing into free, airy waves.
Take some time to ditch the drama and indulge in the comfort
of SOFT TEXTURES.
SOFT TEXTURE LOOKS
VIOLET TENDENCIES
Cool violets make a strong showing – intense Cassis brightens brunette
while Lilatech softly washes lightest blondes.
Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer
Right Color: Lilatech
Styling: StyleSign Glamour Whip
COOL AUBURN TONES ARE DEEP AND RICH, INSPIRED BY REDWOOD
Accents of whimsical warm tones like Sakura Pink and Mellow Yellow give
a springtime lift to Reds.
Above Color: Redwood, Sakura Pink
Styling: StyleSign Naturally Full
Right Color: Coco der Mer, Mellow Yellow
Styling: StyleSign Curl Splash
PURPLE HAZE
Cassis is the go-to violet for 2020 – perfectly fusing pink and purple to
create anything from subtle depth to bright, fun fashion.
Above Color: Coco de Mer, Cassis
Styling: StyleSign Curl Control
Right Color: Cassis, Lilatech
Styling: StyleSign Twist Around
WARM IS COOL
Clever tonal combinations of warm and cool reflect the beauty of both
worlds. Real Red’s fiery orange base is elumenated with @Pure Pigments
Cool Violet, while Lemon Cream’s cool base is brightened with Pure Yellow.
Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Texturizer
Right Color: Real Red
Styling: StyleSign Texturizer
FUTURE GLAM
REALITY IS DIGITAL
It’s not just about selfies any more. It’s about being digital-ready
at all times. The hair, the clothes and the attitude.
INSTA-READY
That’s the future. Every day, we remake ourselves in bits and
bytes – what’s next? Make a fashion statement and go beyond
glamour.
MAXIMUM SHINE
Reduced and sophisticated with maximum shine. Metallics
shimmer. Color shines. The look is edgy, innovative.
SOPHISTICATED STYLE
There’s room here for anyone with a statement to make.
For all digital warriors: the FUTURE IS GLAM.
FUTURE GLAM LOOKS
THE FUTURE OF COLOR SHINE IS ELUMENATION
Change any formula into hi-def by using @Pure Pigments. Minimal effort.
Maximum impact.
Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Smooth Control
Left Color: Sakura Pink, Redwood
Styling: StyleSign Dust Up
DIAL UP THE VOLUME, DIAL UP THE SHINE
Glam goes sleek and minimal – controlled waves and volume.
Metallic shine makes the maximum statement. Elumenated shades
radiate brilliance with a future-forward color play.
Above Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Big Finish
Left Color: Real Red
Styling: StyleSign Power Whip
OXYGENATED COLORS ADD A SPECIAL SOMETHING TO MONOCHROMATIC TONES
Deeper tones dissolve seamlessly into lighter versions of themselves to
create a sophisticated dimension.
Above Color: Coco de Mer, Cassis
Styling: StyleSign Surf Oil
Left Color: Lilatech
Styling: StyleSign Sprayer
MAKE A BRIGHT, BOLD STATEMENT
Fashion shades of Cassis and Digital Teal used as accents or
as an all-over shade put color in the spotlight.
Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer
Left Color: Cassis, Lilatech
Styling: StyleSign Flat Marvel
BOLD SPORT
LIVE YOUR LOOK
Post-athleisure life has arrived. Bold colorblocking?
Stretchy fabrics that know how to move? Ribs, zips and hoods?
All of the above, please. This is “lifewear”.
SLEEK + SPORTY
Let’s go slick, sleek, and smooth. Let’s let color lead the dance.
Let’s take gender out of the equation and crank up
the individuality.
MAXIFLEXIBILITY
The look is ultra-modern, easy-wear, and sporty-yet-elegant.
Curls are tamed, gelled looks streamlined and ready for action.
So get your game on, it’s time for BOLD SPORT.
BOLD SPORT LOOKS
#GOGOLDWELL
Get more inspiration on Facebook and Instagram.
GO BEYOND
Expect more from our products, services and technologies.
Discover your benefits with Go Beyond.
DOWNLOAD THE EDUCATION PLUS APP TO FIND OUT THE EXACT FORMULAS OF THE KEY AND FASHION COLORS
RELATED INSPIRATION
Find inspiring trends, looks and collections with Hair | Color | Style.
- Goldwell
- Inspiration
- Go Beyond – Editorial Collection 2020
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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COOKIE POLICY
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HOW WE USE COOKIES AND FOR WHICH PURPOSE:
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USE OF COOKIES
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