SEARCH

STRUCTURE + SHINE

NO MATTER WHAT YOUR CLIENTS WISH: THE DIGITAL PERM AND
STRAIGHT SERVICE SOLUTION IS RIGHT AT YOUR FINGER TIPS!

s s emea product header

BENEFITS

STRUCTURE + SHINE PERMANENTLY REDEFINES TEXTURE SERVICES.

• Great versatility: long-lasting natural waves or a sleek, straight look
• Extra gentleness with excellent conditioning benefits
• Healthier look & feel with up to 50% improved hair structure*
• Provides a fantastic anti-frizz effect
• Very appealing consistency and improved fragrance for a pleasant service experience

 

* vs. Digital Perm Service with Straight’n Shine

ASSORTMENT

160606 s s emea product page agent1

AGENT 1

SOFTENING CREAMS

• Available in four intensities:
0 – Strong for virgin or resistant hair
1 – Regular for normal or fine, natural hair
2 – Medium for color-treated hair or highlights up to 30%
3 – Soft for sensitized, colored or highlifted hair

160606 s s emea product page agent2 cream

AGENT 2

NEUTRALIZING CREAM

• Providing perfect texturizing results for extra gentleness with
excellent conditioning benefits
• Recommended for straight perm only
• For all hair structures

160606 s s emea product page agent2 lotion

AGENT 2

NEUTRALIZING LOTION

• Providing perfect texturizing results and beautifully conditioned hair
• Recommended for digital perm only
• For all hair structures

160606 s s emea product page optimizer

OPTIMIZER

DETANGLER

• Improves manageability and smoothens the hair structure
• Lubricates and protects hair from heat-damage
• For all hair types

160606 s s emea product page protection

PROTECTION

PRE-TREATMENT

• Balances structural differences
• Makes the transformation process more controllable
• For all hair types with structure differences

REDEFINED PERFORMANCE

• Perfect reliability to achieve the desired wave pattern
• The hair is conditioned and nourished while being reshaped
• Faster processing time for improved efficiency
• Easier application due to creamy consistency

160629 s s technology

ADVANCED SYSTEM

A sophisticated formula of texturizing and care ingredients - fine-tuned to facilitate both excellent digital perming and straightening performance.

Rebond Control Complex ensures that the formula consistently penetrates the hair fiber, for an even texturizing result.

The integrated Amino-Oleo-Lipid-Complex infuses amino acids, KuKui Nut Oil and deeply caring IntraLipid for beautifully conditioned, shiny hair.

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products. 

colorance

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.

topchic asia shade extension m teaser 568x369px stylesign 2019

STYLESIGN

Showcase the beauty of blonde with individual, signature styles.

topchic asia shade extension m teaser 568x369px dualsenses 2019

DUALSENSES

Instant care for beautiful results you can see
and feel – for every hair type.

gw kerasilk groupshot range 2018

KERASILK

FROM FRUSTRATING TO FABULOUS HAIR. DISCOVER THE ULTIMATE TRANSFORMATION. KERASILK KERATIN TREATMENT IS THE FIRST CUSTOMIZABLE LONG-LASTING SMOOTHING SERVICE FOR HAIR LIKE SILK FOR UP TO 5 MONTHS.

CONTACT

For further information please contact your Goldwell representative.


FIND YOUR SALON

07 salon finder

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

You have successfully withdrawn from the Google Analytics measurement process.

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

If you want to know more about the cookies this site uses or about cookies in general, please click here.

COOKIES

We are sorry that you have decided not to use cookies.

Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit goldwell.com.

If you would like to change your mind and authorize the use of cookies at this time, please click here.

COOKIE POLICY

WHAT IS A COOKIE? 

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. 


HOW WE USE COOKIES AND FOR WHICH PURPOSE: 

Here's a list of the cookies we use and what we use them for.

 

Cookies hosted by Kao

These cookies are used to protect Goldwell’s font from being used by other websites: Cookie Acceptance, Typo3: fe_typo_user, gldwsec

 

Cookies hosted by Third parties

When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

Google

Google uses Cookies to distinguish users and events on the website. Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. Google uses Cookies to decide whether a visit has timed out and also how deep a visit has gotten.  The Data is used to analyze the user interaction on the website. The tracked data is anonymous. It also uses the data to measure conversions and helps us to improve our website.

 
 

Advertisement

(AddThis, Bidswitch, AdRoll, Taboola, Rubicon Project, Pubmatic, AdTech, Advertising.com) 

Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner. 

These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.

Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.

 

Instagram

These cookies are used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/# 

 
 

Pinterest

These cookies are used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy 

 
 

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of the cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/ 

 

Facebook

These cookies are used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.facebook.com/policies/cookies/ 

 

Twitter

These cookies are used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: twitter.com/privacy


CONTROLLING COOKIES 

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.

However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

 

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

Page Top