GO BEYOND – EDITORIAL COLLECTION 2020

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SOFT TEXTURES

gw hair color style go beyond soft textures weekend style teaser 2019

WEEKEND STYLE

It’s all about that weekend chill vibe. That lazy, hazy, comfy,
cozy feeling of your favorite pullover and jeans. From knitwear
to hair, soft textures evolve from just weekend wear into a
whole new fashion direction.

 

gw hair color style go beyond soft textures soft imperfections teaser 2019

SOFT IMPERFECTIONS

Embrace it, don’t overthink it! Think of hair as a natural
fibre, the same way you would think of cotton or wool. Enjoy
its natural state – softly conditioned, loose and free.

gw hair color style go beyond soft textures look good teaser 2019

LOOK GOOD, FEEL GOOD

Let it unwind, relaxing into free, airy waves.
Take some time to ditch the drama and indulge in the comfort
of SOFT TEXTURES.

 
SOFT TEXTURE LOOKS
 

gw hair color style go beyond soft textures looks teaser 02 2019

VIOLET TENDENCIES

gw hair color style go beyond soft textures looks teaser 01 2019

Cool violets make a strong showing – intense Cassis brightens brunette
while Lilatech softly washes lightest blondes.

Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer

Right Color: Lilatech
Styling: StyleSign Glamour Whip

gw hair color style go beyond soft textures looks teaser 04 2019

COOL AUBURN TONES ARE DEEP AND RICH, INSPIRED BY REDWOOD

gw hair color style go beyond soft textures looks teaser 03 2019

Accents of whimsical warm tones like Sakura Pink and Mellow Yellow give
a springtime lift to Reds.

Above Color: Redwood, Sakura Pink
Styling: StyleSign Naturally Full

Right Color: Coco der Mer, Mellow Yellow
Styling: StyleSign Curl Splash

gw hair color style go beyond soft textures looks teaser 06 2019

PURPLE HAZE

gw hair color style go beyond soft textures looks teaser 05 2019

Cassis is the go-to violet for 2020 – perfectly fusing pink and purple to
create anything from subtle depth to bright, fun fashion.

Above Color: Coco de Mer, Cassis
Styling: StyleSign Curl Control

Right Color: Cassis, Lilatech
Styling: StyleSign Twist Around

gw hair color style go beyond soft textures looks teaser 08 2019

WARM IS COOL

gw hair color style go beyond soft textures looks teaser 07 2019

Clever tonal combinations of warm and cool reflect the beauty of both
worlds. Real Red’s fiery orange base is elumenated with @Pure Pigments
Cool Violet, while Lemon Cream’s cool base is brightened with Pure Yellow.

Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Texturizer

Right Color: Real Red
Styling: StyleSign Texturizer


FUTURE GLAM

gw hair color style go beyond future glam reality is digital teaser 2019

REALITY IS DIGITAL

It’s not just about selfies any more. It’s about being digital-ready
at all times. The hair, the clothes and the attitude.

gw hair color style go beyond future glam insta ready teaser 2019

INSTA-READY

That’s the future. Every day, we remake ourselves in bits and
bytes – what’s next? Make a fashion statement and go beyond
glamour.


gw hair color style go beyond future glam maximum shine teaser 2019

MAXIMUM SHINE

Reduced and sophisticated with maximum shine. Metallics
shimmer. Color shines. The look is edgy, innovative.

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SOPHISTICATED STYLE

There’s room here for anyone with a statement to make.
For all digital warriors: the FUTURE IS GLAM.


FUTURE GLAM LOOKS

 

gw hair color style go beyond future glam looks teaser 01 2019

THE FUTURE OF COLOR SHINE IS ELUMENATION

gw hair color style go beyond future glam looks teaser 02 2019

Change any formula into hi-def by using @Pure Pigments. Minimal effort.
Maximum impact.

Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Smooth Control

Left Color: Sakura Pink, Redwood
Styling: StyleSign Dust Up

gw hair color style go beyond future glam looks teaser 03 2019

DIAL UP THE VOLUME, DIAL UP THE SHINE

gw hair color style go beyond future glam looks teaser 04 2019

Glam goes sleek and minimal – controlled waves and volume.
Metallic shine makes the maximum statement. Elumenated shades
radiate brilliance with a future-forward color play.

Above Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Big Finish

Left Color: Real Red
Styling: StyleSign Power Whip

gw hair color style go beyond future glam looks teaser 05 2019

OXYGENATED COLORS ADD A SPECIAL SOMETHING TO MONOCHROMATIC TONES

gw hair color style go beyond future glam looks teaser 06 2019

Deeper tones dissolve seamlessly into lighter versions of themselves to
create a sophisticated dimension.

Above Color: Coco de Mer, Cassis
Styling: StyleSign Surf Oil

Left Color: Lilatech
Styling: StyleSign Sprayer

gw hair color style go beyond future glam looks teaser 07 2019

MAKE A BRIGHT, BOLD STATEMENT

gw hair color style go beyond future glam looks teaser 08 2019

Fashion shades of Cassis and Digital Teal used as accents or
as an all-over shade put color in the spotlight.

Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer

Left Color: Cassis, Lilatech
Styling: StyleSign Flat Marvel


BOLD SPORT

gw hair color style go beyond bold sport live your look teaser 2019

LIVE YOUR LOOK

Post-athleisure life has arrived. Bold colorblocking?
Stretchy fabrics that know how to move? Ribs, zips and hoods?
All of the above, please. This is “lifewear”.

gw hair color style go beyond bold sport sleek sporty teaser 2019

SLEEK + SPORTY

Let’s go slick, sleek, and smooth. Let’s let color lead the dance.
Let’s take gender out of the equation and crank up
the individuality.

gw hair color style go beyond bold sport maxiflexibility teaser 2019

MAXIFLEXIBILITY

The look is ultra-modern, easy-wear, and sporty-yet-elegant.
Curls are tamed, gelled looks streamlined and ready for action.
So get your game on, it’s time for BOLD SPORT.

 
BOLD SPORT LOOKS

gw hair color style go beyond bold sport looks teaser 02 2019

GIRLS ON THE GO NEED HAIR THAT LOOKS GREAT, EVEN AT ITS MOST ACTIVE

gw hair color style go beyond bold sport looks teaser 01 2019

Color takes on a whole new look when slicked back. Play it up!

Above Color: Cassis, Lilatech
Styling: StyleSign Dust Up

Right Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Lagoom Jam

gw hair color style go beyond bold sport looks teaser 04 2019

SLICK AND SOFT

gw hair color style go beyond bold sport looks teaser 03 2019

The totally slicked back look is too retro – update it by only gelling the
front and combing it back away from the face but leaving the back soft.
Check out the dimensional color result that happens!

Above Color: Real Red
Styling: StyleSign Dry Boost

Right Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Dry Boost

gw hair color style go beyond bold sport looks teaser 06 2019

GREAT STYLES STARTS WITH HAIR IN PERFECT CONDITION

gw hair color style go beyond bold sport looks teaser 05 2019

Bring out the best in your color and texture with Dualsenses – the Instant
Care Expert with a passion for color!

Above Color: Sakura Pink, Redwood
Styling: StyleSign Crystal Turn

Right Color: Rich Tea, Lemon Cream
Styling: StyleSign Glamour Whip

gw hair color style go beyond bold sport looks teaser 08 2019

SLEEK CHIC: THE NEW PONYTAIL

gw hair color style go beyond bold sport looks teaser 07 2019

Forget the bands and slick the hair away from the face. Create head-hugging
looks that look as soft as they are a strong statement.

Above Color: Coco de Mer, Cassis
Styling: StyleSign Crystal Turn

Right Color: Lilatech, Cassis
Styling: StyleSign Surf Oil


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DOWNLOAD THE EDUCATION PLUS APP TO FIND
OUT THE EXACT FORMULAS OF THE KEY AND
FASHION COLORS


RELATED INSPIRATION

Find inspiring trends, looks and collections with Hair | Color | Style.

gw hair color style inspiration intrepid teaser 2019

INTREPID – COUTURE COLLECTION 2020

[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.

gw hair color style color collection style statement teaser

STYLE STATEMENT

Fashion finds it balance.

Minimalism? Been there. Maximalism? Done that. We’ve done the
Remix… Now what?

Explore great fashion and style trends that influence our looks.

gw hair color style inspiration key fashion color teaser 2019

COLOR COLLECTION

Rethink the rules and use color in unexpected ways.

Find out what the key and fashion colors are for the upcoming season.

gw hair color style inspiration shape and texture teaser 2019

SHAPE & TEXTURE

Anything goes with textures.

Read more about the most current trends in textures and hair shape.

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