SEASONAL TREND
REbel fusion
Join leading trend experts, top stylists and Goldwell on a quest for daring trends that push the envelope. We are diving head first into uncharted territory, motivated by our passion for color and our dedication to True Color Excellence. With Goldwell’s Colors of the Season, Rebel Fusion, bold meets beautiful and brightness merges with coolness to create a cutting-edge and dynamic color palette that’s truly one of a kind.
BRIGHT COLORS MAINTAIN THEIR VIBRANCY WHILE ADOPTING
A MORE SOPHISTICATED EDGE.
EVEN THE FIERIEST HUES ARE TOUCHED BY A BLUISH ESSENCE, ADDING
A MODERN LAYER OF EXPRESSIVE REFINEMENT.
"THE FUTURE OF BEAUTY HOLDS THE PROMISE OF LIMITLESS SELF-REINVENTION, A WONDERLAND WHERE IMAGINATION KNOWS NO BOUNDS."
"THE CHARACTERISTICS OF REBEL FUSION ARE REALLY FUTURISTIC. IT’S VERY FORWARD-THINKING.”
"IN REBEL FUSION, WE NOT ONLY EXPERIMENT WITH HAIR COLOR, BUT ALSO EMBRACE THE OPPORTUNITY TO DON ENTIRELY NEW PERSONAS."
CHECK OUT THE INTERVIEW ABOUT
REBEL FUSION
SEASONAL COLORS
Our desire for awe and wonder goes hand in hand with our craving for identity- and boundary-pushing experiences. Our longing for the unconventional blurs the lines between reality and fantasy in the world of hair and beauty. This is the adventurous spirit at the heart of Rebel Fusion.
PSYCHEDELIC LIME, SMOKE MACHINE,
VELVET COCOA
PSYCHEDELIC LIME
Bridges the gap between brights and pastels, sitting within a new wave of gentle, bright tones. This fresh, invigorating approach to lime green, follows the growing trend where brights are complex and sophisticated. Embraces subtlety while radiating a gentle brilliance, infusing hair with a serene yet uplifting ambiance. This coloralso evokes nature, it’s vibrant green qualities reminiscent of freshly cut grass, zinging lime and pure sunlight.
SMOKE MACHINE
Fuses concrete grey with a mid-level denim blue, infusing hair with a sophisticated, modern allure. Dynamic and versatile, Smoke Machine reveals its purest blue undertones when paired with icy cool or sweet warm tones. Bright hues pop against dark bases, offering endless possibilities for multi-tone play and imaginative single-tone applications, creating striking outcomes across various light settings, enhancing its captivating appeal. Smoke Machine embodies versatility and sophistication.
VELVET COCOA
Represents a revolutionary level of brown, encompassing a desire for comfort and coziness with its luxurious velvet-like richness. This hue infuses hair with a warm and inviting aura, enhanced by sunbaked undertones and earthy accents, it exudes a natural allure that comforts and has a refined elegance. Velvet Cocoa unveils a surprising depth with hints of pink and a delicate layer of lilac, imparting a modern twist to this classic brown shade.
This subtle infusion enhances Velvet Cocoa’s complexity and adds an unexpected dimension, elevating the hue to new levels of sophistication.
COLOR PRODUCTS
Rebel Fusion can be created with our ELUMEN products. Let's discover the formula and buy the needed products directly online.
Prepare the hair before coloring.
PSYCHEDELIC LIME
Before
After
CARE AND STYLING STORY
Amp up your looks with care and styling products from Goldwell. Dualsenses is the go-to range for proven care – with products that nourish and protect for that coveted healthy hair look and feel. Make a bold statement with StyleSign. This curated range of styling products lets you get adventurous, instantly creating expressive looks with ease. Discover for yourself why stylists around the world love and trust these brands.
CARE AND STYLING PRODUCTS
DUALSENSES
STYLESIGN
DISCOVER MORE IN OUR REBEL FUSION TREND MAGAZINE
INTERACTIVE MAGAZINE
EDUCATION
Discover our educational offer containing many Set the Tone inspirational videos on our Goldwell Education Plus Youtube Channel and much more helpful content provided in our Goldwell Education Plus App. Or check out seminars here.
Discover our educational offer containing many Set the Tone inspirational videos on our Goldwell Education Plus Youtube Channel and much more helpful content provided in our Goldwell Education Plus App. Or check out seminars here.
JOOLS ON REBEL FUSION
Watch Jools telling us background information about the Color of the Season Rebel Fusion
THE EDUCATION PLUS YOUTUBE CHANNEL
Discover more Set the Tone 25 content on our Goldwell Education Plus YouTube Channel.
THE EDUCATION PLUS APP
Discover Rebel Fusion within the Goldwell Education Plus App catering inspiration and information about the stlyes, color formulars and indepth deomstrations with our 3D head models.
A JOURNEY OF CREATIVITY AND COLLABORATION
Goldwell shares your curiosity for the different and new. So, we provided the playground for creative minds to break the rules and follow their intuition. The spark that ignited Set the Tone 2025 was the exciting trend forecast from Jane Boddy, a leading trend expert.
We invited her to unleash her creativity alongside Goldwell International Artist Agnes Westerman and Color Collectives stylists Jools Purchase and Kylie Bussing in a workshop bursting with expressive freedom. Experimenting with shade combinations, nailing down mixing recommendations, pioneering techniques, and trailblazing styles, they gave their all to capture the Colors of the Season. Add in the perfect makeup and fashion, and we were ready for a futuristic photoshoot that truly embodied the Rebel Fusion spirit.
FIND OUT MORE ABOUT THE SET THE TONE 25
AND THE COLOR OF THE YEAR ORANGE GLOW
SEASONAL TRENDS 2025
Discover the Color of the Year Orange Glow and Color of the Season Enchanted Solace. Stay tuned for our new seasonal trends the Set the Tone Creative Team has developed for you!
COMING SOON
ELUMEN: COLOR DIFFERENT
& REBEL FUSION
As a stylist, you have the power to transform the ordinary and rethink color. And with the trend Rebel Fusion as inspiration you can even go beyond the common belief of what hair color can be. So free your creativity and master the interplay between Elumen color and the seasonal trend Rebel Fusion.
GET IN TOUCH
Should you have any questions, please use our contact form.
Visit our webshop to purchase the appropriate Set The Tone
Goldwell products. Discover intriguing seminars or simply find the
nearest salon.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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