Hair | Color | Style presents this year's overall trend:
EQUILIBRIUM

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In 2021, we look – and create – on the colorful side of life.

After the challenges of the past year and the forces that have been in constant opposition,
we all seek new rhythms and norms.

For new ways to connect and express. It’s time to set a new balance.

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essentialism

ESSENTIALISM is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. Let's value what is essential and let everything else go. Join us in 2021 as we find balance in harmony and what is essential. In hair, color and style.

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Escapism

ESCAPISM allows us to find comfort in fantasy and nostalgia and to explore creativity in our new reality. We move from the bright pop colors of the 60s into the 70s. A time of hedonistic excess, glitter and glamour. Looking back to look forward.

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COLOR COLLECTION
In 2021, color takes its cues directly from fashion.
Color trends swing between neutral grounded tones and metallic, vintage brights,
blending seamlessly together to create a harmonious balance.

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NOSTALGIC BRIGHTS
Say goodbye to bold, pop colors, as fashion tones arrive in the form of Nostalgic Brights. Inspired by the charming retro colors of the 70s. Orange, Green and Lilac make a nostalgic comeback.

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COLOR MELD EFFECT

The perfect seamless fusion of colors – no demarcation or lines. This easy, free-hand technique smoothly transitions color tones throughout the hair. Colors blend and meld together graduating color from dark to light, tone to tone or with any variety of colors!

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SHAPE & TEXTURE

ESSENTIALISM means no hard lines or extreme haircuts. Shape and form navigate across voluminous forms and soft, calming shapes. Textures range across a spectrum from natural, unruly curls to soft, languid waves. The natural texture of the hair is to be encouraged and celebrated.

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CARE & STYLING

Every style starts with beautifully cared-for hair. With Dualsenses, perfectly cared-for hair has never been easier or faster! Styling needs to stay flexible and not fixed. StyleSign creates signature styles that can be transformed and restyled easily.

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WINNERS & ARTISTS

The new Hair | Color | Style Trend Collection was developed by winners Jackie Lim (Global New Talent), Yuujin Ho (Global Partner Colorist) and Irakli Sardalishvili (Global Creative Artist) together with Goldwell Global Creative Artists Mio Sota, Neil Barton, Agnes Westerman and Salome de Wet.

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GOLDWELL EDUCATION PLUS ON YOUTUBE

See the trend come to life in video tutorials. Learn everything about how to create the new trend, get inspired and fuel your creativity on the Youtube Education Plus Channel.

go to Youtube

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How to perfectly create the new looks - it´s all in the Goldwell Education plus App

Explore the trend and learn how to create the color effects and styles. Get inspired to take your services to the next level.

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KAO SALON VIRTUAL EDUCATION

Boost your creativity, enrich your skills and keep your knowledge up-to-date with our Virtual Education platforms. With inspiration, services, formulations and techniques. Wherever you are.

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Hair | Color | Style presents this year's overall trend:EQUILIBRIUM