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SHAPE & TEXTURE

RETHINK THE RULES AND CREATE SHAPES IN UNEXPECTED WAYS.

Anything goes with textures.

gw hair color style shape and texture fullscreen video teaser 2019

gw hair color style shape and texture teaser 01 2019

EMBRACE UNIQUENESS.

The cuts are all inspired by vintage hairstyles, using clever combinations
of rounded shapes and pure weight lines to create a sophisticated and
gender-neutral street feel. Disconnections and multi-layering take these
shapes to the next level, creating a 70s feel with a modern edge. Vintage
cutting techniques with hidden disconnection and pure lines achieve a
modern editorial feel.

gw hair color style shape and texture teaser 02 2019

ARE YOU READY FOR TEXTURES OR EVEN MULTI-TEXTURES?

Hazy softness, sporty elegance or power glam?
This year has no borders.
Create soft, imperfect textures with a modern edge,
or sophisticated street styles with a 70s grunge
look to achieve a digital feel; retro yet unique.
Sporty elegance is tempting as well.
Whether you have a sleek style or volume hair,
a high ponytail or a messed- up bun makes you digital-ready 24/7.

 

gw hair color style shape and texture teaser 03 2019

THE WET LOOK IS BACK LIKE IT NEVER WENT AWAY

Shiny surfaces play against modern textures and create a liquid feel to the
hair. Maybe add a little bit of mousse, wax or a gel to your hair and then
tease the front section with a fine comb. For a more obvious texture
effect, spray your hair and get an effortless fineness.

 


RELATED INSPIRATION

Find inspiring trends, looks and collections with Hair | Color | Style.

gw hair color style inspiration go beyond teaser 2019

GO BEYOND – EDITORIAL COLLECTION 2020

The looks in this collection are interpretations of three major trends:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!

gw hair color style inspiration intrepid teaser 2019

INTREPID – COUTURE COLLECTION 2020

[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.

gw hair color style color collection style statement teaser

STYLE STATEMENT

Fashion finds it balance.

Minimalism? Been there. Maximalism? Done that. We’ve done the
Remix… Now what?

Explore great fashion and style trends that influence our looks.

gw hair color style inspiration key fashion color teaser 2019

COLOR COLLECTION

Rethink the rules and use color in unexpected ways.

Find out what the key and fashion colors are for the upcoming season.

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