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STYLE STATEMENT

FASHION FINDS ITS BALANCE.

Now it’s time to look forward.

gw hair color style fullscreen teaser 01 style statement 2019

In 2020, fashion is about a sophisticated balance: between minimal and
maximal lies a kind of hyper harmony that is both bold and subtle.

Color shift from bold brights to become more oxygenated and airy.
Clever combinations of warms and cools go beyond traditional hair
color.

This year, fashion’s form follows function and reflects our lifestyle
rather than defining it. Soft textures to sport chic to fashion glamour.

2020 style reflects the speed at which we live our lives. No one sticks
with just one look, 24/7.

So find your balance and then go beyond it.


CREATE A STATEMENT

For this year´s creative workshop, our host city was none other than Amsterdam; a hotspot for trends, inspiration and
creativity. The inspiring and exciting workshop sessions have the utmost importance for the creatives in developing
Goldwell’s annual HAIR | COLOR | STYLE statement.

gw hair color style fullscreen teaser 02 style statement 2019

gw hair color style style statement slider 1 2019

TO START WITH…

… our creative team received a trend forecast for fashion, design
and beauty for 2020 from an international trend agency. And then
the creative process began. Creatives brainstormed for ideas and
visualized them on mood boards.

gw hair color style style statement slider 2 2019

AT THE END OF THE FIRST DAY…

… the team was already aligned in the direction of some major fashion trends.
The following days were more oriented on colors,
shapes and textures, and then finally all of these creations and
ideas merged together to define the new fashion statement.

 

gw hair color style style statement slider 3 2019

TO PICK UP WHERE THEY LEFT OFF…

… the teams gathered again in February 2019 for a photo shoot in
the trendy city of Berlin. The creative team had the
opportunity to collaborate with a top celebrity stylist to
create the next great collections.

gw hair color style style statement slider 4 2019

DURING THE WHOLE SHOOT…

… the excitement of the team members was tangible as they
transformed models using their ideas of colors, shapes and
textures. They were also very focused on their challenges to bring
all these ideas to life and create the latest Goldwell Editorial and
Couture Collections for 2020.


RELATED INSPIRATION

Find inspiring trends, looks and collections with Hair | Color | Style.

gw hair color style inspiration key fashion color teaser 2019

COLOR COLLECTION

Rethink the rules and use color in unexpected ways.

Find out what the key and fashion colors are for the upcoming season.

gw hair color style inspiration shape and texture teaser 2019

SHAPE & TEXTURE

Anything goes with textures.

Read more about the most current trends in textures and hair shape.

gw hair color style inspiration go beyond teaser 2019

GO BEYOND – EDITORIAL COLLECTION 2020

The looks in this collection interpreted Goldwell’s style statement in
three different looks:
Soft Textures, Future Glam and Bold Sport. Inspire yourself!

gw hair color style inspiration intrepid teaser 2019

INTREPID – COUTURE COLLECTION 2020

[ Fearless. Bold. Daring. ]
Discover six unique looks that are intrepid.

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