THE COOL BLONDE COLLECTION

DISCOVER FOUR NEW SERVICES AND TECHNIQUES – TAKE BLONDE TO A NEW LEVEL.

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“IT’S ALL ABOUT COOL BLONDE:
ASH BLONDE, SILVER BLONDE,
CLEAR WHITE AND SO MANY MORE.”

Agnes Westerman

Goldwell Global Master, The Netherlands


COOL IS THE NEW HOT

This season, it’s all about the cool. Gone are the brassy blondes and yellow highlights. The hottest
blonde right now is a cool blonde.

BENEFIT FROM A GREAT PORTFOLIO

Discover the Goldwell World of Lightening with stunning new blonde shades and create perfectly light
and clear blonde results.

BE THE EXPERT FOR COOL BLONDE

Take blonde to a new level with four new services and techniques.
Your clients will love it.


SERVICES AND TECHNIQUES

CREATE PERFECT BLONDE

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NATURAL SHADING SERVICE

Natural-looking for a sexy lived-in look.

“Impress with cool blondes in different dimensions,
shades and tones.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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MULTI SHADING SERVICE

A subtle interplay of soft tones and deep shadows.

“There are so many blonde clients, but they are all
cool in their own way.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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SOFT SHADING SERVICE

Subtle shadows – soft dimensions.

“I can achieve cool blonde in a gentle way without
brassiness.”

Agnes Westerman
Goldwell Global Master, The Netherlands

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DEEP SHADING SERVICE

Cool tones create a sexy bronzed look.

“It’s all about cool blonde: ash blonde, silver blonde, clear
white and so many more.”

Agnes Westerman
Goldwell Global Master, The Netherlands


ASSORTMENT AND INNOVATION

BLONDE – COOLER AND CLEARER THAN EVER

TRUST GOLDWELL’S TOPCHIC AND COLORANCE BLONDE SHADES TO CREATE PERFECTLY
LIGHT AND CLEAR RESULTS.


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COOL AND TRENDY

THE NEW TOPCHIC SPECIAL LIFT SHADES

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RIGHT IN VOGUE

THE NEW TOPCHIC & COLORANCE SHADES

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EASY TO BE COOL

THE NEW COLORANCE EXPRESS TONING SHADES

CARE & STYLING

MAINTAIN YOUR COOL BLONDE RESULTS

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PERFECT CARE FOR PERFECT BLONDE

Our Dualsenses care products provide you with exactly the condition you
need to create and maintain perfect blonde.

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STYLE YOUR COOL BLONDE

Long-lasting hold, brilliant shine, color protection. Finish your Cool Blonde service with our StyleSign products to maintain and re-create your clear and cool blonde look.

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WORLD OF LIGHTENING

Expand your blonde expertise and discover the Goldwell World of Lightening.


SALON MARKETING

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BE THE EXPERT FOR COOL BLONDE

Benefit from targeted marketing support and grow your blonde business.

SALON EDUCATION

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“THE COOL BLONDE COLLECTION” SEMINAR

Discover more about Goldwell’s new Cool Blonde services, master the new exciting Shading Techniques and become the ultimate expert for cool blonde.

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