Select your location:
South Africa
South Africa (ZA)
English
* Via distributor
Hong Kong
KPSS Hong Kong Ltd.
繁體中文
Mainland China
Shanghai Si Rui Professional Haircare Co. Ltd, China *.
中文（简体）
Singapore
Kao Singapore Pte. Ltd.
Taiwan
KPSS Taiwan Ltd.
Austria
Kao Austria HandelsgesellschaftmbH
Deutsch
Balkan
Dobra Priča Doo, Balkan *
Српски
Belgium
Kao Belgium N.V.
Deutch
French
Czech
Goldwell Cosmetics (CZ) s.r.o.
Čeština
Denmark
Kao Denmark A/S
Finland
Kao Finland Oy
Suomi
France
Lilac Breasted Roller SAS, France *
Français
Germany
Kao Germany GmbH
German
Greece
Hair Care Ltd, Greece *
ελληνικά
Italy
Kao Italy S.p.A.
Italiano
Netherlands
Kao Netherlands B.V.
Dutch
Norway
Kao Norway AS
Poland
JBS Beauty sp. z o.o. sp.k., Poland *
Polski
Spain
Bella Aurora Labs SA, Spain *
Español
Sweden
Kao Sweden AB
Switzerland
Kao Switzerland AG
United Kingdom
KPSS (UK) Limited
Canada
Kao Canada Inc.
USA
Kao USA Inc.
Australia
Kao Australia Pty. Limited
New Zealand
Kao New Zealand Limited
International
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Color Family:
Pures
Due to standard screen settings, the streaks may appear darker than they actually are. For the most accurate visual representation, we recommend adjusting your screen or display to its brightest setting. However, this digital color card is intended solely for visual inspiration and may not reflect the exact tone with complete accuracy.
Goldwell Topchic – Unmatched Color Performance for ProfessionalsDeliver brilliant, reliable results with Goldwell Topchic, the permanent hair color system designed for salon pros who demand precision, efficiency, and flawless coverage. With its innovative Deopt Can System, Topchic makes application faster, cleaner, and easier—so you can focus on what matters most: your clients. Topchic offers vibrant, natural tones with full grey coverage and lasting radiance. Its intelligent formula ensures even saturation and healthy-looking shine, giving you the confidence to deliver perfect results every time.
Goldwell Colorance – Gloss Goals for ProfessionalsAchieve vibrant, glossy results with Goldwell Colorance, the ammonia-free demi-permanent color trusted by stylists worldwide. Gentle on hair yet powerful in performance, it delivers rich hues, silky smoothness, and brilliant shine—lasting up to 25 washes. Why professionals choose Colorance: Colorance Gloss TonesQuick brilliance in just 10 minutes. Enhance copper and brunette shades while repairing color-treated hair. Use with 2% System Developer Lotion. Colorance PlusBoosts coverage with up to 75% natural-looking gray coverage and radiant multi-tone reflections. Perfect for lowlights or refreshing highlights. Use with 3% System Developer Lotion. With Colorance, every service becomes a shine service—easy for pros, loved by clients.
Goldwell Topchic Zero – Vegan Formula. Vivid Results.Give your clients brilliant, lasting color with Goldwell Topchic Zero, the ammonia-free permanent color system designed for sensitive scalps and eco-conscious clients. Delivering professional performance with a vegan formula, Topchic Zero offers vibrant, natural tones and dependable grey coverage—without compromise. With up to 94% naturally derived ingredients, Topchic Zero is gentle on hair and skin while remaining tough on resistant greys. It’s the perfect solution for allergy-prone or sensitive clients who want gorgeous, healthy-looking results in shades that shine with clarity and dimension.
Goldwell Elumen – Serious Color, Zero DramaTransform your color services with Goldwell Elumen, the high-performance, oxidative-free color system that delivers stunning brilliance without damage. Free from peroxide and PPD, Elumen is gentle on the scalp yet delivers long-lasting, high-shine results your clients will love. Designed for sensitive clients or those who want bold, statement-making shades, Elumen’s direct dye technology locks in color intensity while keeping hair healthy, glossy, and strong. With Elumen, you can deliver serious color with zero drama—pure brilliance, healthy shine, and bold possibilities.
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