GO BEYOND – EDITORIAL COLLECTION 2020

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SOFT TEXTURES

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WEEKEND STYLE

It’s all about that weekend chill vibe. That lazy, hazy, comfy,
cozy feeling of your favorite pullover and jeans. From knitwear
to hair, soft textures evolve from just weekend wear into a
whole new fashion direction.

 

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SOFT IMPERFECTIONS

Embrace it, don’t overthink it! Think of hair as a natural
fibre, the same way you would think of cotton or wool. Enjoy
its natural state – softly conditioned, loose and free.

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LOOK GOOD, FEEL GOOD

Let it unwind, relaxing into free, airy waves.
Take some time to ditch the drama and indulge in the comfort
of SOFT TEXTURES.

SOFT TEXTURE LOOKS

gw hair color style go beyond soft textures looks teaser 02 2019

VIOLET TENDENCIES

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Cool violets make a strong showing – intense Cassis brightens brunette
while Lilatech softly washes lightest blondes.

Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer

Right Color: Lilatech
Styling: StyleSign Glamour Whip

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COOL AUBURN TONES ARE DEEP AND RICH, INSPIRED BY REDWOOD

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Accents of whimsical warm tones like Sakura Pink and Mellow Yellow give
a springtime lift to Reds.

Above Color: Redwood, Sakura Pink
Styling: StyleSign Naturally Full

Right Color: Coco der Mer, Mellow Yellow
Styling: StyleSign Curl Splash

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WARM IS COOL

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Clever tonal combinations of warm and cool reflect the beauty of both
worlds. Real Red’s fiery orange base is elumenated with @Pure Pigments
Cool Violet, while Lemon Cream’s cool base is brightened with Pure Yellow.

Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Texturizer

Right Color: Real Red
Styling: StyleSign Texturizer


FUTURE GLAM

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REALITY IS DIGITAL

It’s not just about selfies any more. It’s about being digital-ready
at all times. The hair, the clothes and the attitude.

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INSTA-READY

That’s the future. Every day, we remake ourselves in bits and
bytes – what’s next? Make a fashion statement and go beyond
glamour.


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SOPHISTICATED STYLE

There’s room here for anyone with a statement to make.
For all digital warriors: the FUTURE IS GLAM.

FUTURE GLAM LOOKS

 

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THE FUTURE OF COLOR SHINE IS ELUMENATION

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Change any formula into hi-def by using @Pure Pigments. Minimal effort.
Maximum impact.

Above Color: Rich Tea, Lemon Cream
Styling: StyleSign Smooth Control

Left Color: Sakura Pink, Redwood
Styling: StyleSign Dust Up

gw hair color style go beyond future glam looks teaser 03 2019

DIAL UP THE VOLUME, DIAL UP THE SHINE

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Glam goes sleek and minimal – controlled waves and volume.
Metallic shine makes the maximum statement. Elumenated shades
radiate brilliance with a future-forward color play.

Above Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Big Finish

Left Color: Real Red
Styling: StyleSign Power Whip

gw hair color style go beyond future glam looks teaser 07 2019

MAKE A BRIGHT, BOLD STATEMENT

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Fashion shades of Cassis and Digital Teal used as accents or
as an all-over shade put color in the spotlight.

Above Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer

Left Color: Cassis, Lilatech
Styling: StyleSign Flat Marvel


BOLD SPORT

BOLD SPORT LOOKS

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GIRLS ON THE GO NEED HAIR THAT LOOKS GREAT, EVEN AT ITS MOST ACTIVE

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Color takes on a whole new look when slicked back. Play it up!

Above Color: Cassis, Lilatech
Styling: StyleSign Dust Up

Right Color: Truffle, Digital Teal, Cassis
Styling: StyleSign Lagoom Jam

gw hair color style go beyond bold sport looks teaser 04 2019

SLICK AND SOFT

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The totally slicked back look is too retro – update it by only gelling the
front and combing it back away from the face but leaving the back soft.
Check out the dimensional color result that happens!

Above Color: Real Red
Styling: StyleSign Dry Boost

Right Color: Coco de Mer, Mellow Yellow
Styling: StyleSign Dry Boost

gw hair color style go beyond bold sport looks teaser 06 2019

GREAT STYLES STARTS WITH HAIR IN PERFECT CONDITION

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Bring out the best in your color and texture with Dualsenses – the Instant
Care Expert with a passion for color!

Above Color: Sakura Pink, Redwood
Styling: StyleSign Crystal Turn

Right Color: Rich Tea, Lemon Cream
Styling: StyleSign Glamour Whip

gw hair color style go beyond bold sport looks teaser 08 2019

SLEEK CHIC: THE NEW PONYTAIL

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Forget the bands and slick the hair away from the face. Create head-hugging
looks that look as soft as they are a strong statement.

Above Color: Coco de Mer, Cassis
Styling: StyleSign Crystal Turn

Right Color: Lilatech, Cassis
Styling: StyleSign Surf Oil


#GOGOLDWELL

Get more inspiration on Facebook and Instagram.

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GO BEYOND

Expect more from our products, services and technologies.
Discover your benefits with Go Beyond.

Coming in January 2020!

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