COLOR FOR EVERYONE.
COLORANCE

Blonde woman with straight hair in front of a bright background  and Goldwell logo in front.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

It’s the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
 

colorance

COULEUR POUR TOUS. 

TOUS LES STYLISTES. TOUS LES CLIENTS. TOUS LES SERVICES.

Blonde woman with straight hair and bright background.


ONE COLOR.
SO MANY SERVICES.


Unbelievable but true: one demi-permanent color can be used in almost every hair color service. Total versatility opens up endless possibilities for your service menu.

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SERVICE HAUTE BRILLANCE

Ajoute une belle brillance pour toutes les textures de cheveux avec
Colorance Clear, ou mélanger avec n'importe quelle teinte de Colorance.

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SERVICE @ELUMENATED

Seulement quelques gouttes de @Pure Pigments dans vos formules*  créeront une toute nouvelle couche de brillance et de couleur, pour que vous puissiez enrichir la teinte davantage, créer une chaleur de pastels délicats ou refroidie.

*Ne pas utiliser avec Colorance Gloss Tones.

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SERVICE TONIFIANT & AFFINANT   

La finition parfaite de chaque service d'éclaircissement. Tonifie et
affine avec le portfolio de teinte entier.Ou essayez les nouveaux GLOSS
TONES pour une tonification express en seulement10 minutes!  

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 SERVICE BOOSTANT & ECLAIRCISSANT

Le portfolio de teinte extensif de Colorance vous permet d'enrichir
n'importe quelle couleur de teinte et brillance au maximum. Parcequ'une
couleur riche et belle est toujours à la mode.

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SERVICE DE MELANGE GRIS

Colorance Cover Plus fournit un mélange naturel de cheveux gris –
jusqu'à 75% de couvrance – sans jamais avoir l'air artificiel.  

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ATTENUE LES DEGÂTS

Colorance fournit le processus* le plus doux durant les services de correction de couleur et laisse le cheveu incroyablement sain et réparé au touché.
 
*Toujours mener une analyse précise de la structure du cheveu et conditionner avant d'appliquer un quelconque service chimique. 

CREATIVITY STARTS HERE

Women with short, curly and pink hair in front bright background.

CANDY CURL SERVICE 

In this technique, long panels of pastel colors were used to emphasize the curls.

Woman with dark hair, turquoise dyed hair tips and bangs in front of a background.

DIPPING DIVE SERVICE 

Isolate a panel from one side to the other, slightly above the ear, pre-lighten and alternate the below formulas in stretched vertical panels.

Woman with short, red dyed hair and blue strands of hair in front of a bright background.

WARM TO COOL SERVICE 

In this service we created a zigzag section up to the occipital bone and added the cool direction formula in panels.

A woman with straight long brown hair with lighter parts close to her face having her eyes closed in front of a bright background.

MONEY PIECE SERVICE 

With the front framing, we are creating a lighter area that emphasizes on the face.

A woman with blonde hair and bangs looking straight into the camera in front of a bright background.

NATURAL SILKNET SERVICE 

Pre-lighten regrowth and mid-lengths and ends. On prelightened hair, apply Colorance on the regrowth and stretch to mid-lengths. Then, by alternating the 2 formulas, stretch to the ends 1 and 2 separately:

Goldwell Product being prepared by adding drops with a pair of tweezers inside of a bottle.

Expand your glossing expertise with the Power Shine Service*: The most individual and versatile glossing with a unique play of color reflections. With the combination of Colorance core Clear and @Pure Pigments, Goldwell is introducing an entirely new service for ultimate shine.
 
*Not for use with Colorance Gloss Tones Clear.

SEMI JUSQU'AU MAXIMUM

Avec Colorance, Goldwell offre un portfolio complet qui vous donne tout ce dont vous avez besoin pour créer une couleur brillante, à l'aspect sain et vibrante pour tout le monde. 

Four blue-packaged Colorance bottles and one tube in front of bright background.

A COLOR THAT REPAIRS? IT`S TRUE.

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INTRALIPID TECHNOLOGY

With the exclusive IntraLipid Technology, Colorance has the power to repair the hair’s structure by regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness.*
 
*When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color.

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COOL PROTECT® TECHNOLOGY

In all Cool Blonde and Cool Brown shades for browns and blondes that stay cool with up to 80% color stability.

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@ELUMENATED TECHNOLOGY

In all @Elumenated shades for intense and fiery color results with outstanding multishine reflections and grey coverage up to 75%.

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IPP-SYSTEM

In Colorance Cover Plus LowLights with integrated pre-pigmenting that ensures a simple one-step color process. 

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CHROMAX™ TECHNOLOGY

In Colorance Maxreds with a combination of oxidative dyestuffs that contain intensive color molecules to give supremely brilliant and vibrant color results. 


GET READY FOR MORE INSPIRATION

Make your world more colorful with Colorance. Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking, vibrant hair. Color For Everyone.

Two smartphones showing the Colorance Gloss Tones and Color Services inside the GOLDWELL EDUCATION PLUS APP with AppleStore and Google Play Store icons next to it.

GOLDWELL EDUCATION PLUS APP

Ready to color your own story for your own adventure with the versatile the new Colorance? Visit the Goldwell Education Plus APP for the new Colorance Gloss Tones Color Card and new Colorance Services. 
 

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GOLDWELL EDUCATION PLUS ON YOUTUBE

Let  Colorance inspire you to let your creativity flow. On this go-to destination you will find inspiration and information about the new services, learn about upcoming color trends with Goldwell ambassadors and fuel your creativity.
 

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KAO SALON ACADEMIES & VIRTUAL EDUCATION 

Visit our Kao Salon Academies or our Virtual Education platforms to find out what Colorance can do for so many services. Find new dimensions of creativity, Inspiration, Services, Formulations and Techniques - and enjoy them from wherever you are.
 

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KAO SALON PARTNER PORTAL

Complete your Colorance color palette with marketing material you can download on the Kao Salon Partner Portal.
 

INTERESTED IN COLORANCE?

Get in touch with your sales representative to add a little color to your salon.

GOLDWELL SALON FINDER

You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.

Blonde woman with straight hair and bright background.

COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
 
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.

colorance

COLOR FOR EVERYONE.

CREATIVITY MADE EASY.

EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.

Blonde woman with straight hair and bright background.

COULEUR RICHE ET BRILLANTE. SENSATION DE CHEVEUX INCROYABLEMENT SAINS.

Résultats de couleur à multi facettes et brillante avec une rétention de couleur impressionnante.

» Jusqu'à 3x plus de brillance sur cheveux décolorés 
» Jusqu'à 5x meilleure combabilité même sur cheveux abîmés 
» Dure jusqu'à 25 lavages
» Jusqu'à 75% de mélange de gris
» Répare la structure du cheveu pour la sensation de cheveux la plus saine
» Formule équilibrée au pH, sans ammoniaque, silicones et ingrédients d'origine animale.


ASSORTMENT

Four blue-packaged Colorance bottles and one tube in front of bright background.

six vertical stripes of examples of goldwells Iridescent Blonde Collection from left to right getting darker and on the left are three new goldwell colorance iridescent shades product

NOUVEAU
NUANCES IRIDESCENTES DE COLORANCE

» Six nouvelles nuances pour Colorance et Colorance Gloss Tones, offrant des looks naturels multi-tonaux avec une lueur radieuse.
» Chaque nuance offre une iridescence et est accompagnée de l'éclat exceptionnel pour lequel Colorance est reconnu.
» Avec l'équilibre parfait entre le froid et le chaud, ces nuances neutralisent les sous-tons jaunes indésirables et créent des blondes lumineuses pour un résultat naturel et unique.

COLORANCE

» Brilliance
» Sensation de cheveux doux
» Tendresse incroyable
» Opportunités de service illimitées


Toujours utiliser avec la 2% System Developer Lotion

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colorance

» Cheveux beaux, à haute brillance et pleins de fraîcheur et de vivacité
» Nouvelle expression pour les teintes naturelles existantes
» Rafraichissement des bases colorées
» N-shades pour une couverture de gris jusqu'à 50%  

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 @ELUMENATED

» Résultats de couleur intenses et fougueux 
» Reflets multi brillance incroyables 
» Couverture de gris jusqu'à 50%  

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MAXREDS

» Rouges brillants fascinants allant de chaud à froid
» Rouges intenses, vibrants et brilliants - même sur des bases plus foncées
 

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PASTEL SHADES

» Décoloration douce, graduelle
» Parfaitement pour cheveux pré-éclaircis ou décolorés
» 4 teintes prêtes à mélanger pour une utilisation rapide et facile

Three blue-packaged Colorance bottles and one tube in front of bright background.

colorance CLEAR

Mixing opportunities with Colorance Clear unlocks a whole new level of creativity.
 
» Glossing is a quick add-on in the salon service menu, even for non-color clients
» Using Clear in formulas helps to adjust depth and color deposit
» It's easy: mix it, apply it, rinse it
» The great benefit that Clear offers is shine and controlled color deposit
 
Always use with System Developer Lotion 2%.

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COLORANCE GLOSS TONES

» Luminous blonde results that last 41% longer1
» Superior shine and maximum performance in just 10 minutes
» For all hair types and textures
 
Always use with 2% System Developer Lotion

1Compared to one of the leading competitors.

Three blue-packaged Colorance bottles and one tube in front of bright background.

COLORANCE GLOSS TONES CLEAR

» Adds extra shine to your formulas in just 10 min.
» Easy, fast and safe application with the healthiest hair feel.

COLORANCE COVER PLUS
AVEC UN POUVOIR DE COUVERTURE AJOUTE 
» Couverture de gris naturelle de jusqu'à 75% (NN, @Elumenated Naturals)
» Reflets multi-brillance 
» Reflets plus foncés sur cheveux décolorés relevés et sur-éclaircis (Lowlights)
Toujours utiliser avec la 3% System Developer Lotion

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NN-SHADES

» Fait simplement disparaître le gris – doux et fiable
» Ajoute de l'expression aux teintes naturelles existantes
» Rafraichissement des bases colorées
» Résultats naturels pour une couverture de gris discrète jusqu'à 75%

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 @ELUMENATED NATURALS

» Résultats de couleur intenses et riches
» Formule prête à utiliser pour des reflets multi-brillance incroyables
» Couverture de gris fascinante jusqu'à 75%

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LOWLIGHTS

» Reflets plus foncés pour blonds mêchés
» Restore une apparence naturelle pour cheveux sur-éclaircis
» Pour des résultats naturels, durables avec une brillance suprême en une seule étape 

Climate neutral label attesting the products climate neutrality.

NEUTRE EN CARBONE

Toutes les boîtes pliantes LightDimension sont compensées en CO2 : Leurs émissions de CO2 ont été calculées et réduites. Les émissions restantes sont compensées par le biais d'un projet certifié de protection du climat.
 


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KAO SALON PARTNER PORTAL

Shop Goldwell's Colorance – rich, shiny Color for Everyone.
 

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SYSTEM

UNLIMITED CREATIVITY.

Your toolbox for bringing your creative color ideas to life and designing your unique services
 

system

UNLIMITED CREATIVITY.

MULTIPLY YOUR COLOR OPPORTUNITIES. 

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THE DIMENSIONS OF GOLDWELL COLOR SYSTEM

» Unlimited freedom to fuel your creativity
» Individual color services, customized to fulfil your clients’ wishes
» High-performing integrated system to build your confidence for all your color services 


EVEN MORE OPPORTUNITIES WITH
GOLDWELL COLOR BRANDS AND SYSTEM PRODUCTS


Your toolbox for bringing your creative color ideas to life and designing your unique services 

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CREATIVITY

Unlimited customization of your color services.

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@PURE PIGMENTS

High-definition direct dye additives for long-lasting and multi-dimensional color results, delivering extraordinary shine with a 3D effect that creates unique light reflections. 
 

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THICKENER

» Even strongly contrasting tones can be placed next to each other, with up to 4 levels difference***
» No limitations and no foils
» All kinds of creative freehand techniques with Goldwell color brands

*** 30 drops of Thickener for 80 ml of Topchic color mass or
40 drops of Thickener for 80 ml of Topchic @Elumenated Hair Color color mass.

BALANCE

High-performing products to optimize the hair structure and prevent hair damage. 

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STRUCTURE EQUALIZER

» Instantly equalizes structural differences
» Optimizes the color deposit in the hair structure
» Use before every kind of color service for more even color results
» With advanced Equalizer Polymer and appealing fragrance

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BONDPRO+

»Superior reliability for maximum confidence: no visible dilution of lightening or color performance
» Strengthens the hair fibre and supports bond stability
» Prevents breakage during alkaline services and protects hair from damage
» Hair is revitalized and deeply nourished, it looks and feels significantly healthier
 

SOLUTIONS

Everything to perfect your color services. 

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NEW
DEVELOPER LOTIONS

» Unified lotion system designed to create intensive, long-lasting color results with outstanding brilliance and shine, made for Topchic, Colorance and Oxycur Platin
» With integrated patented IntraLipid Technology – for improved combability and a smooth hair touch**
» Upgraded with BondPro+ Technology to offer essential protection during hair coloring processes

** Perfect performance only guaranteed when used together with Topchic, Colorance or Oxycur Platin.

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COLOR REMOVER SKIN

» Gently yet efficiently removes color stains from the skin
» Convenient and easy to use
» Dermatologically tested and mild
 

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HAIR COLOR REMOVER

» Creamy consistency when mixed with 3% System Developer Lotion for easy and precise application and saturation
» Accurately lifts up to 3 levels
» Conditioning smooth hair-feel. Enriched with PQ 10
» Even color removal with protected hair integrity


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KAO SALON PARTNER PORTAL

Shop Goldwell's superior color range that works beautifully on all hair types and textures. 
 

GOLDWELL SALON FINDER

You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.

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