RICERCA

GO BEYOND – EDITORIAL COLLECTION 2020

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SOFT TEXTURES

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WEEKEND STYLE

Il segreto è racchiuso nella tranquilla atmosfera da weekend. Quella sensazione di dolce, confortevole e accogliente rilassatezza che provi indossando il tuo pullover o i tuoi jeans preferiti.  Dalla maglieria ai capelli, le texture morbide si evolvono: non si portano più solo nel weekend, ma diventano una vera e propria tendenza di moda.  

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SOFT IMPERFECTIONS

Adottala senza pensarci troppo! Pensa ai capelli come a fibre naturali, proprio come il cotone o la lana. Vivi appieno la loro condizione naturale – delicatamente trattati, sciolti e liberi.

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LOOK GOOD, FEEL GOOD

Rilassati e lasciali fluire in onde libere e ariose. Prenditi un po’ di tempo per scaricare la tensione e abbandonati al comfort delle SOFT TEXTURES.

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TENDENZA VIOLA

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I VIOLA FREDDI si impongono con decisione  – l'intenso Cassis illumina il castano
mentre dona un tocco delicato ai biondi più chiari.

colore sopra: Truffle, Digital Teal, Cassis
Styling: StyleSign Soft Volumizer

colore a destra: Lilatech
Styling: StyleSign Glamour Whip

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I TONI FREDDI DEL CASTANO RAMATO , ISPIRATI DAL REDWOOD, SI FANNO INTENSI E AVVOLGENTI

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Accenti di toni caldi stravaganti come Sakura Pink e Mellow Yellow donano un tocco primaverile ai Rossi.

Colore sopra: Redwood, Sakura Pink Styling: StyleSign Naturally Full

Colore a destra: Coco der Mer, Mellow YellowStyling: StyleSign Curl Splash

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UNA NUVOLA PORPORA

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Il Cassis è la tendenza porpora per il 2020 – una perfetta fusione di rosa e viola per creare un trend fashion giocoso dalla profondità delicata e luminosa.

Colore sopra: Coco de Mer, CassisStyling: StyleSign Curl Control

Colore a destra: Cassis, LilatechStyling: StyleSign Twist Around

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"WARM IS COOL"

gw hair color style go beyond soft textures looks teaser 07 2019

Sapienti combinazioni di tonalità calde e fredde che riflettono la bellezza di questi due mondi. L’audace base arancio Real Red diviene elumenated grazie a @Pure Pigments Cool Violet, mentre la base fredda Lemon Cream è resa più luminosa da Pure Yellow.

Colore sopra: Rich Tea, Lemon Cream Styling: StyleSign Texturizer

Colore a destra: Real Red Styling: StyleSign Texturizer


FUTURE GLAM

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LA REALTA' è DIGITALE

Oramai non è più solo una questione di selfie.

Bisogna essere sempre pronti per il mondo digitale. Capelli, abbigliamento, atteggiamento

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INSTA-READY

Questo è il futuro. Ogni giorno ricreiamo noi stessi in bit e byte – quale sarà il passo successivo? Crea il tuo stile e vai oltre il glamour, go beyond.

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MASSIMA BRILLANTEZZA

Minimalista e sofisticato, con una lucentezza estrema. Iridescenze metalliche. Colore brillante. Il look è all’avanguardia, innovativo.

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STILE SOFISTICATO

C’è spazio per chiunque voglia creare il proprio stile.  Per tutti i guerrieri digitali: the FUTURE IS GLAM

 


BOLD SPORT

gw hair color style go beyond bold sport live your look teaser 2019

VIVI I TUOI LOOK

È tempo di vita post-athleisure. Colorblocking audace? Tessuti stretch che accompagnano i movimenti? Tessuti a coste, cerniere e cappucci? Tutto quanto, per favore.

Questo è il “lifewear”.

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SLEEK + SPORTY

Scegli uno stile pulito ed elegante. Lascia che il colore sia protagonista.

Elimina il gender dall’equazione ed esalta l’individualità

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MAXIFLEXIBILITY

Il look diventa ultra-moderno, facile da indossare, sportivo ma elegante. Ricci controllati e look definiti con il gel per essere pronte all’azione.

scendi in campo, è tempo di BOLD SPORT


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