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RIDE OR DYE
In this vibrant new series on the Goldwell Education Plus YouTube channel, hosts and 'Ride or Dye' partners-in-crime Jools Purchase and Salomé de Wet dive deep into the world of hair color and styling. Join them for entertaining salon sessions showcasing the latest hair coloring and hairstyling trends and techniques, expert insights into the challenges of salon life, and a heavy dose of humor and spontaneity.
GET READY TO RIDE OR DYE
Because some colors are simply too good to live without.
EPISODE 1: BLONDES HAVE MORE FUN
The most requested color of all time can make your client’s hair look instantly iconic – as long as it’s done right! We challenge Salomé and Jools with two very different blonde looks and discuss why - for so many clients - blonde can never be blonde enough.
Click to CHECK COLOR FORMULA
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EPISODE 1: BLONDES HAVE MORE FUN
The most requested color of all time can make your client’s hair look instantly iconic – as long as it’s done right! We challenge Salomé and Jools with two very different blonde looks and discuss why - for so many clients - blonde can never be blonde enough.
Click to CHECK COLOR FORMULA -
EPISODE 2: HAIRMERGENCIES: SALON STRUGGLES
Foto d'ispirazioni irrealizzabili? Clienti che si muovono sulla poltrona? Non preoccupatevi - Jools e Salomé sono qui per affrontare queste problematiche comuni, condividendo i loro consigli per affrontare con disinvolutra i momenti difficili della vita in salone.
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EPISODE 3: BOLD BRUNETTE
Chi ha detto che le castane non possono essere audaci? In questo episodio, Jools e Salomé vi mostreranno come realizzare un castano multidimensionale con un mix perfetto di toni color miele e nuance ricche e profonde. Queste due donne hanno un tocco in più, grazie a un mullet e una fragia corta, daranno vita a un cambio look definitivo che fà girare la testa!
Click to CHECK COLOR FORMULA -
EPISODE 4: HAIRMERGENCIES: CLIENT CONUNDRUMS
Transizioni sui grigi, dilemmi sui prezzi e famiglie che chiedono omaggi - la vita in salone tiene gli stilisti con il fiato sul collo! Jools e Salomé affrontano queste situazioni delicate, codividendo i consigli per mantenere un business equilibrato e allo stesso tempo rendere felici i clienti (e i loro parenti).
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EPISODE 5: BALAYAGE MEETS BRONDE
No, non è un errore - il "Bronde" è il perfettto abbinamento tra castano e biondo. Jools e Salomé svelano i segreti di questa tendenza e mostrano come eseguire un bronde balayage, creando profondità e dimensionalità per un look ipnotico e baciato dal sole su capelli ricci naturali.
Click to CHECK COLOR FORMULA. -
EPISODE 6: ORANGE GLOW
In this episode Jools Purchase and Salomé De Wet explore Goldwell's Color of the Year 2025, Orange Glow. They share insights from the Set the Tone 2025 collection and demonstrate how to apply the vibrant color on textured hair with a unique twist.
Click to CHECK COLOR FORMULA. -
EPISODE 7: HAIRMERGENCIES: BAD REVIEWS & BOLD CLIENTS
What do you do when a client thinks they know best, or bad reviews hit your social? Ride or Dye hosts Jools Purchase and Salomé De Wet are here to help.In this episode of Hairmergencies: Bad Reviews & Bold Clients, they dive into handling salon drama and navigating the evolving hair industry.
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CARE AND STYLING
Find the right combination of care and styling products from Goldwell. With Dualsenses and StyleSign you have beautiful hair and a great style!
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Go to our Youtube playlist and check out more information.
MEET THE STYLISTS
Renowned color experts Jules Purchase and Salomé de Wet on the show Ride or Dye.
JOOLS PURCHASE (AUS)
Meet Jools Purchase, a Brisbane-based hairdresser, colorist, and Goldwell artist who views hairdressing as a creative lifestyle. Inspired by her mom’s bold transformations in the '80s, she transforms hair into masterpieces that uplift and empower, drawing from art, music, and the vibrant drag scene. Whether behind the chair or hosting her podcast, she focuses on forging connections and creating love-filled experiences, all while being a devoted dog lover.
SALOME DE WET (SA)
Introducing Salome de Wet, a highly skilled hairdresser and owner of her own salon, who has established herself as a prominent figure in the industry as a Goldwell National Artist for South Africa. Her journey began in high school when she discovered her love for hairdressing as a model in a competition. Driven by a desire to excel, Salome has continually sought inspiration from fashion magazines, social media, and her surroundings, entering numerous competitions along the way.
“THIS SERIES IS ABOUT MORE THAN JUST EDUCATION; IT’S ABOUT CELEBRATING THE CREATIVITY, PASSION, AND COLLABORATION WITHIN OUR BELOVED HAIRSTYLING COMMUNITY. WE WANT TO INSPIRE STYLISTS TO PUSH BOUNDARIES WHILE CONNECTING THEM TO A GLOBAL NETWORK OF PROFESSIONALS WHO SHARE THEIR LOVE FOR THE ART OF HAIR.”
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Making life beautiful for salons, stylists and their clients.