@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.
Goldwell’s Signature Elumenated Hair Color Service
Create iridescent, holographic effects in hair color
that change and move with light.
Add multiple tones of @Pure Pigments to create dazzling,
morphing color effects.
Vibrant and Brilliant Intensity
Add tone-on-tone colors to Topchic, Colorance,
or Nectaya formulations to create spectacular intensity.
Achieve show-stopping looks with vivid brilliance
and color saturation.
Spectacular Pastel Tones
Elumenate lighter tones with veils of soft color.
Add @Pure Pigments drop by drop to toners,
blonde shades, and HiBlondes Control shades to create
pastel washes from subtle to intense color.
The six concentrated tones of @Pure Pigments add
a unique play of Color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vivid tones
and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.
Developed to work exclusively with Topchic, Colorance, and Nectaya,
@Pure Pigments integrates easily into your favorite formulations.
This perfect pairing will transform hair color
as you know it and open up endless,
new possibilities for your color artistry and creativity.