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IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.


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COLOR MORPHING SERVICE

Goldwell’s Signature Elumenated Hair Color Service

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Create iridescent, holographic effects in hair color
that change and move with light.
Add multiple tones of @Pure Pigments to create dazzling, 
morphing color effects.

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COLOR BOOSTING SERVICE

Vibrant and Brilliant Intensity

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Add tone-on-tone colors to Topchic, Colorance,
or Nectaya formulations to create spectacular intensity.
Achieve show-stopping looks with vivid brilliance
and color saturation.

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COLOR WASHING SERVICE

Spectacular Pastel Tones

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Elumenate lighter tones with veils of soft color.
Add @Pure Pigments drop by drop to toners,
blonde shades, and HiBlondes Control shades to create
pastel washes from subtle to intense color.

ENTER AN INFINITE WORLD OF COLOR CREATIVITY

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TAKE COLOR EXPERTISE TO THE NEXT LEVEL

The six concentrated tones of @Pure Pigments add
a unique play of Color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create vivid tones
and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.

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A CREATIVE COLOR SYSTEM WITH
UNLIMITED POSSIBILITIES

Developed to work exclusively with Topchic, Colorance, and Nectaya,
 @Pure Pigments integrates easily into your favorite formulations.
This perfect pairing will transform hair color
as you know it and open up endless,
 new possibilities for your color artistry and creativity.


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THE GOLDWELL EDUCATION PLUS APP

Create your individual Elumenated Hair Color
in the Goldwell Education Plus App.



SALON MARKETING

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SHOW THE WORLD THAT YOUR SALON
IS THE PLACE TO BE

Create excitement in your Salon with your
merchandising materials.


SALON EDUCATION

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JOIN THE @PURE PIGMENTS
SEMINAR

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