white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

ICONIC IN SOFT PASTELS.
NEWANCE BY TOPCHIC - FASHION 
PASTELS
~繊細なパステルカラーで個性華やぐ~

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

WELCOME TO ENCHANTED SOLACE
GOLDWELL’S COLOR OF THE SEASON.

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

WELCOME TO RIDE OR DYE
THE NEW GOLDWELL SERIES

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

WELCOME TO SET THE TONE 2025 -
GOLDWELL´S NEW ANNUAL TREND CAMPAIGN

white woman with long blonde hair, which stands in front of a clean grey background looking into the camera

BLONDE YOUR WAY.
CHAI BLENDING - A BLONDE BEAUTY INFUSION.

Two women with brown and red hair, using products from the Goldwell Muted Collection, standing in front of a grey background.

UNIQUE COLORS, UNIQUE YOU.
WITH THE NEW ICONIC MUTED COLLECTION.

Woman with dark wavy hair wearing a white blouse in front of bright background and Goldwell logo in front

GLAMOROUSLY DARK. CAPTIVATINGLY CONFIDENT.
NEWANCE BY TOPCHIC – FASHION
GLAM DARKS

A woman with blonde straight hair used goldwell elumen dyeing products on a grey background.

TRANSFORM THE ORDINARY.
RETHINK COLOR.

a woman with brown curly hair used goldwell texture dimensions perm product line on a grey background

OWN YOUR TWIST
WITH TEXTURE DIMENSIONS PERM.

a red haired european woman with a black dress looking straight in the camera, while holding a goldwell stylesign hairspray on a white background

STYLE-ASSURED WITH THE NEW AND IMPROVED.
STYLESIGN.

winners on stage of global creative awards 2023

GLOBAL CREATIVE AWARDS

GW_Topchic_Zero_Home_Fullscreen_Teaser.jpg

TOPCHIC ZERO.
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.

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