In 2021, we look – and create – on the colorful side of life.
After the challenges of the past year and the forces that have been in constant opposition,
we all seek new rhythms and norms.
For new ways to connect and express. It’s time to set a new balance.
ESSENTIALISM is all about stripping away excess and going back to the basics for comfort, reassurance and necessity. Let's value what is essential and let everything else go. Join us in 2021 as we find balance in harmony and what is essential. In hair, color and style.
ESCAPISM allows us to find comfort in fantasy and nostalgia and to explore creativity in our new reality. We move from the bright pop colors of the 60s into the 70s. A time of hedonistic excess, glitter and glamour. Looking back to look forward.
In 2021, color takes its cues directly from fashion.
Color trends swing between neutral grounded tones and metallic, vintage brights,
blending seamlessly together to create a harmonious balance.
The Essential Neutrals palette embraces softness at every level. True Naturals, gently elumenated with warmth. Desaturated colors, from soft darker tones to lighter hues. They have an almost pastel character.
Say goodbye to bold, pop colors, as fashion tones arrive in the form of Nostalgic Brights. Inspired by the charming retro colors of the 70s. Orange, Green and Lilac make a nostalgic comeback.
The perfect seamless fusion of colors – no demarcation or lines. This easy, free-hand technique smoothly transitions color tones throughout the hair. Colors blend and meld together graduating color from dark to light, tone to tone or with any variety of colors!
ESSENTIALISM means no hard lines or extreme haircuts. Shape and form navigate across voluminous forms and soft, calming shapes. Textures range across a spectrum from natural, unruly curls to soft, languid waves. The natural texture of the hair is to be encouraged and celebrated.
Every style starts with beautifully cared-for hair. With Dualsenses, perfectly cared-for hair has never been easier or faster! Styling needs to stay flexible and not fixed. StyleSign creates signature styles that can be transformed and restyled easily.
The new Hair | Color | Style Trend Collection was developed by winners Jackie Lim (Global New Talent), Yuujin Ho (Global Partner Colorist) and Irakli Sardalishvili (Global Creative Artist) together with Goldwell Global Creative Artists Mio Sota, Neil Barton, Agnes Westerman and Salome de Wet.
See the trend come to life in video tutorials. Learn everything about how to create the new trend, get inspired and fuel your creativity on the Youtube Education Plus Channel.
Boost your creativity, enrich your skills and keep your knowledge up-to-date with our Virtual Education platforms. With inspiration, services, formulations and techniques. Wherever you are.
ESSENTIALISM is all about stripping away excess and going back to the basics for comfort, reassurance and necessity.
Let's value what is essential and let everything else go.
Join us in 2021 as we find balance in harmony and what is essential.
In hair, color and style.
A NOSTALGIC PASTEL PURPLE FULL HEAD APPLICATION
A SOFT ROSÉ BLONDE AS PINK SALT MELDS INTO OVERCAST WHITE
CLARET RED ROOT SHADOW SHIFTS INTO A METEALLIC OMBRÉ FINISH
ESSENTIAL PLATINUM ENHANCED WITH PASTEL GREEN FROSTED ENDS
TONING AND FREEHAND LIGHTENED ENDS CREATE A MULTI-DIMENSIONAL BALANCED RED
BLONDE COLOR MELD OF YELLOW TONES FOR A NOSTALGIC VINTAGE FEEL
OVERCAST WHITE HARMONIOUSLY COMBINED WITH POLLIA BERRY ROOT SHADOW AND POPS OF PINK SALT
RICH REGROWTH MELDS SEEMLESSLY INTO SILVERIZED GREEN FROST TONES
STRETCHED REGROWTH MELDS INTO MULTI-TONAL ORANGE COLOR FOR A FIERY YET MUTED FINISH
AN ABYSS ROOT SHADOW UNRAVELS INTO A SILVERIZED MAGENTA AND LILAC FLOW
ESSENTIAL BOY BALAYAGE WITH PINK SALT TONING FOR A METALLIC FEEL
FREEHAND BALAYAGE LIGHTENING CREATES A MYSTERIOUS METALLIC COLOR MELD
ROOT STRETCHED CROPPER COLOR MELDS INTO MULTI-DIMENSIONAL HIGHLIGHTS
Find your sweet escape with the Night Moves Couture Collection!
ESCAPISM allows us to find comfort in fantasy and nostalgia and to explore creativity in our new reality.
We move from the bright pop colors of the 60s into the 70s.
A time of hedonistic excess, glitter and glamour.
Looking back to look forward.