GW elumenation home fullscreen-teaser KEYVISUAL-2 2020

ELUMENATION COLLECTION – COOL CHIC

GW elumenation home fullscreen-teaser KEYVISUAL 2020

ELUMENATION COLLECTION – COOL CHIC

GW elumenation news-and-events m-teaser keyvisual 2020

ELUMENATION COLLECTION – COOL CHIC

Elumenation - the art and science of direct dye mastery.

GW elumenation news-and-events m-teaser keyvisual 2020

ELUMENATION COLLECTION – COOL CHIC

Elumenation – the art and science of direct dye mastery.


 

Elumenation – the art and science of direct dye mastery

DON’T CALL IT A COLOR. IT’S A CLASS OF ITS OWN. 

Some innovations are too big for just one product.
With Elumenation we created a new category.

Imagine the most stunning colors. And now imagine reflections of brilliant light in a full spectrum of vibrant colors.
Elumenation is the art of adding extraordinary color brilliance and shine to every color.

After two decades of research and development with direct dyes, Goldwell has created
 colors with amazing capabilities - which change the way we see color forever.

GO BEYOND WITH ELUMENATION.

 

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 BRING THE POWER OF ELUMENATION TO YOUR SALON!

CREATE COLOR WITH AN ENTIRELY NEW CATEGORY OF HAIR COLOR SERVICES AND SET YOURSELF APART. 

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BOLD BRILLIANCE
ELUMEN

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Oxidant-free color for intense and brilliant results with exceptional shine

Remarkable and incredible durability

Amazing, healthy-looking hair
 
 

GW elumenation sevices L_Teaser topchic-colorance 2020

 
COLOR BRILLIANCE AND COVERAGE
TOPCHIC AND COLORANCE @ELUMENATED SHADES

GW elumenation services m-teaser technic-2020

Ready-to-use formula

Oxidative hair color with an outer layer of Elumen reflections

Broad assortment from grey coverage to fashion for all client wishes
 
 

GW elumenation sevices L-Teaser purepigments 2020

 
 CUSTOMIZABLE COLOR BRILLIANCE
@PURE PIGMENTS

GW elumenation services m-teaser technic-2020

High-definition direct dye additives that elevate oxidative hair color with unprecedented vibrancy and brilliance

Multi-dimensional shine

Outstanding color intensity
 
 


COOL CHIC COLLECTION 

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COOL IS THE NEW HOT

Welcome a NEW YEAR IN HAIR FASHION: In 2020, cool is the new hot.
We defined the trend colors and translated them into beautiful, wearable shades elevated by Elumenation.

Create your fashion statement.

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NEW TOPCHIC
@ELUMENATED SHADES

With outstanding cool shine for fullhead color applications.

9N@Pk inspired by SAKURA PINK

7BP@Pk inspired by RICH TEA

6NN@CV inspired by COCO DE MER
  

GW elumenation services m-teaser colorance-swatches-2020

NEW COLORANCE EXPRESS TONING
@ELUMENATED SHADES

For a fast 5 min refinement and toning opportunities after a lightening or highlift service.

@Elumenated Lavender inspired by LILATECH

@Elumenated Beige Mint inspired by NEO MINT

@Elumenated Rosé inspired by SAKURA PINK
 

GW elumenation services m-teaser purepigments-swatches-2020

NEW @PURE PIGMENTS
COOL PINK

 Reinvent any Topchic or Colorance color with a mesmerizing
cool pink tone. Create a new freehand / balayage service
and set yourself apart.
 

GW elumenation services m-teaser hair-color-remover-2020

HAIR COLOR REMOVER

For a gentle removal of unwanted oxdative color.
 


 GET READY FOR MORE INSPIRATION

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KAO SALON ACADEMIES

Visit our Academies and discover Goldwell Elumenated Hair Color:
 
New Elumenation looks and techniques
 
Inspiration and formulations
 

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GOLDWELL EDUCATION PLUS ON YOUTUBE

This is your go-to destination for inspiration and information.
Learn everything about upcoming trends
and fuel your creativity.

GW elumenation services m-teaser education-plus-app 2020

THE GOLDWELL EDUCATION PLUS APP

Unleash your color artistry with ELUMENATION in the GOLDWELL Education Plus APP. Explore the full portfolio of ELUMENATION shades in the
new color card. And take your services to the next level –
learn more about it in the Color Services Chapter.


ALL SET FOR ELUMENATION?

Get in touch with sales representative and go beyond with Elumenation.

GW elumenation products m-teaser colorance-swatches-2020

NUEVOS TONOS

EXPRESS TONING @ELUMENATED
 
Para una matización rápida en 5 min. después de un servicio de aclarado o decoloración.
 
@Elumenated Lavender
 inspirado en LILATECH
 
@Elumenated Beige Mint inspirado en NEO MINT
 
@Elumenated Rosé inspirado en SAKURA PINK
 

GW elumenation products m-teaser technic-2020

TECNOLOGÍA @ELUMENATED

La tecnología @Elumenated marca el momento en el que, por primera vez, hemos combinado la coloración oxidativa con pigmentos directos.
 
Preciosos colores permanentes o semi-permanentes logrados con Topchic y Colorance, mientras que la tecnología @Elumenated con reflejos multi-brillo envuelve el cabello creando multi-capas de luz, todo ello, en una sola aplicación.

GW elumenation products m-teaser topchic-swatches-2020

NUEVOS TONOS

@ELUMENATED 
Para un brillo extraordinario.
 
9N@Pk inspirado en SAKURA PINK

7BP@Pk inspirado en RICH TEA
 
6NN@CV inspirado en COCO DE MER
 

GW elumenation products m-teaser_technic-2020

TECNOLOGÍA @ELUMENATED

La tecnología @Elumenated marca el momento en el que, por primera vez, hemos combinado la coloración oxidativa con pigmentos directos.
 
Preciosos colores permanentes o semi-permanentes logrados con Topchic y Colorance, mientras que la tecnología @Elumenated con reflejos multi-brillo envuelve el cabello creando multi-capas de luz, todo ello, en una sola aplicación.
  

GW elumenation products m-teaser purepigments-swatches-2020

NUEVO TONO

COOL PINK

Ve más allá de lo “cool” y reinventa cualquier color Topchic o Colorance con un hipnótico tono rosa frío. 
  
Inspirado en CASSIS.

GW elumenation products m-teaser purepigments-swatches-2020

NUEVO TONO

COOL PINK

Ve más allá de lo “cool” y reinventa cualquier color Topchic o Colorance con un hipnótico tono rosa frío. 
  
Inspirado en CASSIS.

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 DESCUBRE UN MUNDO INFINITO DE CREATIVIDAD

EXPERIMENTA LOS COLORES A UN NIVEL SUPERIOR
 
Los 8 tonos concentrados @Pure Pigments ofrecen un juego de reflejos de color y un brillo únicos a tu coloración Goldwell.  
 
Pure Yellow, Pure Orange, Pure Red, y Pure Violet crean tonos vívidos y efectos en el cabello. Pearl Blue, Matte Green y Cool Pink suavizan y corrigen tonos no deseados.

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color. 

 
DESCUBRE LA ELUMENATION

GW elumenation products m-teaser discover-elumenation 2020

3 CAMINOS A LA ELUMENATION

 
Sé tan creativo como quieras.
 
Con la coloración Elumenated se abren nuevas posibilidades para unos servicios de coloración extraordinarios. 
 
Descubre los nuevos tonos.
 

GW elumenation products m-teaser hair-color-remover-2020

HAIR COLOR REMOVER

Para una eliminación delicada de coloración oxidativa no deseada.

 Previene la rotura mientras protege los enlaces del cabello durante el proceso de eliminación.* 
 
Formulado para respetar el color natural del cabello.*
 
Libre de amoniaco, polvo no volátil, libre de fragancias.


 *En comparación con un baño aclarante convencional.

 
DESCUBRE LA ELUMENATION

GW elumenation products m-teaser discover-elumenation 2020

3 CAMINOS HACIA LA ELUMENATION

 
Sé tan creativo como quieras.
 
Con la coloración Elumenated se abren nuevas posibilidades para unos servicios de coloración extraordinarios. 
  
Descubre los nuevos tonos.
 

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