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REJUVENATING BLONDE SERVICE

GIVE BLONDE HAIR A MULTIDIMENSIONAL UPGRADE USING COLOR MOVEMENT AND VOLUME.

pb rejuvenating caroline

image grey john

“I’LL RECOVER THE VOLUME, CONDITION AND COLOR SHE’S MISSING.”

John Simpson

Goldwell Global Master, North America

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CONSULTATION

CLIENT WISH:
"I want to look as young as I feel."

YOUR SERVICE RECOMMENDATION:
"Gentle cover", "more volume" and "multi-dimensional natural look" are the keywords
for the consultation of this service.

Simplistic placements of high and medium lights with the Color Volumizing Technique
will upgrade any client's look.

EXISTING SHADE:
Regrowth: 7N
Mid-lengths and ends: 8G, remaining highlights 9GB
Grey: 30%


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PREPARATION

blonde service 3

To optimize color deposit and to equalize
structural differences use
Dualsenses Color Structure Equalizer.


cycle 3 small

APPLICATION

blonde service 2

FORMULAE

A Nectaya Enriched Naturals:
* Regrowth: 40 ml Lotion 9 % (30 vol.) + 15 ml 7NBP + 25 ml 9NBP

** Mid-lengths and ends: 30 ml Lotion 3 % (10 vol.) + 10 ml 7NBP + 20 ml 9NBP

blonde service 2

FORMULAE

B SilkLift Gentle:
35 ml Conditioning Cream Developer 6 % (20 vol.)
+ 1 spoon of High Performance Lightener without ammonia
+ 3 pumps of Intensive Conditioning Serum Concentrate

blonde service 2

FORMULAE

C Colorance @Elumenated Naturals:
30 ml Lotion + 15 ml 7N@BP

blonde service 2

FORMULAE



D Colorance:
40 ml Lotion + 20 ml 10BG



01

Section the hair. Always apply formula A* onto the regrowth. Start at the
hairline, apply diagonal slices and weaves of formula B on both sides.

02

On each side of the ear take forward sections. Apply alternating
formulae B and C in diagonal slices.

03

On "V" points around top section, diffuse formula B with freehand
technique and isolate in foil.

04

At the crown, apply alternating formulae B and C in weaves and slices until
the front hairline.

05

Apply formula A** to mid-lengths and ends of the remaining hair.

06

Observe the processing time, then shampoo. Treat the hair with
Dualsenses Blondes & Highlights products.

07

Towel dry and apply formula D as a toner to the entire hair. Observe the
processing time, then rinse.


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POST-CARE & STYLING

blonde service

Finish the color service with a
Dualsenses Blondes & Highlights Serum.

To create his vibrant look, apply a walnut-sized amount of
StyleSign Power Whip onto towel-dry hair.

Finish with StyleSign Naturally Full.


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MAINTENANCE

john simpson recommends a product p09

Recommend Dualsenses Ultra Volume Shampoo and Conditioner
to maintain the beautiful color result and volume.

Share your styling tips on how to recreate this
voluminous look with StyleSign Double Boost Spray at home.


A LITTLE EXTRA MAKES THE DIFFERENCE

Additional color and care services upgrade your salon and maximize your business.

PERFECT BEAUTY SERVICE
+ UPGRADE SERVICE
____________________________________________________________
= ADDED VALUE FOR YOU AND YOUR CLIENTS


FOLLOW-UP SERVICE

After 4 weeks recommend a retouch service.
After 8 weeks upgrade the color service with
a foil or the freehand technique to maintain the natural look.


PRODUCTS AS DIVERSE AS YOUR CLIENTS

Discover the Goldwell product portfolio to create perfect hair.


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