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a red haired asian woman with a black blazer is holding a goldwell stylesign heat styling product, while looking in the camera in front of a white background

a red haired asian woman with a black blazer is holding a goldwell stylesign heat styling product, while looking in the camera in front of a white background

a red haired asian woman with a black blazer is holding a goldwell stylesign heat styling product, while looking in the camera in front of a white background

five goldwell stylesign products for heat styling lined up horizontally in a row on a white background

DISCOVER
HEAT STYLING

For styles that turn up the heat without sacrificing the healthy look. Instant heat protection for blow-drying or ironing up to 230°C/446°F1 and up to 72 hour lasting humidity and frizz control.

1 Except Everyday Blow-Dry Spray, Blowout & Texture Spray

PETA_Approved_VGATP_COLOR_v1

a package of goldwell stylesign shaping and finishing spray on a white background

SHAPING & FINISHING SPRAY

a package of goldwell stylesign blowout and texture spray on a white background

BLOWOUT & TEXTURE SPRAY

a package of goldwell stylesign everyday blow-dry spray on a white background

EVERYDAY BLOW-DRY SPRAY

a package of goldwell stylesign smoothing serum spray on a white background

SMOOTHING SERUM SPRAY

a package of goldwell stylesign straightening balm on a white background

STRENGTHENING BALM

a package of goldwell stylesign shaping and finishing spray on a white background

shaping & finishing spray

» 2-in-1: instantly creates either straight-styled hair or curls and waves
» Protection against frizz, humidity and heat up to 230°C/446°F
» Ideal also for finishing
» Reduces hair breakage from heat styling
 

a package of goldwell stylesign blowout and texture spray on a white background

BLOWOUT & TEXTURE SPRAY

» 2-in-1 spray. In towel-dried hair: ideal for blowouts, giving up to 100% more volume. In dry hair: creates buildable hold and texture
» Instant reactivation technology – simply scrunch to refresh volume and texture
 

a package of goldwell stylesign everyday blow-dry spray on a white background

EVERYDAY BLOW-DRY SPRAY

» Instantly provides control and heat protection when blow-drying
» Up to 72-hour humidity and frizz control
 

a package of goldwell stylesign smoothing serum spray on a white background

SMOOTHING SERUM SPRAY

» Instantly creates long-lasting, silky-straight hair and eases the gliding of the flat iron while protecting the hair from frizz, humidity and heat damage up to 230°C/446°F
 

a package of goldwell stylesign straightening balm on a white background

STRAIGHTENING BALM

» Instantly straightens even damaged or coarse hair for upto 72 hours while protecting the hair from frizz, humidity and heat damage up to 230°C/446°F
» Reduces hair breakage during styling
 

LOVE OUR NEW LOOK? THE PLANET DOES TOO.
Our StyleSign sustainability achievements

a package of goldwell stylesign bodifying mousse with two icons on a white background

Reduce

Less packaging, less waste. By switching to lightweight aluminium cans and smaller caps, we have saved over 22 tonnes of plastic1 and over
1.7 tonnes of aluminium.

1 Plastic savings per year: smaller caps >8 t, new tubes >14 t.

a package of goldwell stylesign straightening balm with one icon on a white background

reuse

Made to do more. All containers1 use up to 98% PCR in order to reuse recovered plastic instead of virgin plastic.

various goldwell stylesign styling products in a row on a white background

RECYCLE

Designed for recycling. The new white design of the packaging not only looks good, it also helps to increase recyclability.

1 Except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel.

ClimatePartner certified product, CO2 measure reduce contribute

ALL STYLESIGN PRODUCTS ARE CO₂-COMPENSATED AND THEREFORE CLIMATE NEUTRAL1.

1 Often also called “carbon neutral”, describing the reduction and compensation of carbon emissions to zero; scientifically, “climate neutral” refers to all greenhouse gases, not only carbon dioxide.

PETA approved, Vegan, Global Animal Test Policy

STYLESIGN IS COMMITED TO CRUELTY-FREE AND VEGAN1 BEAUTY.

» Making StyleSign a proud member of PETA's ‘Beauty Without Bunnies Program’, PETA acknowledges that none of our products or ingredients are tested on animals.
» PETA also approves that StyleSign is not using any ingredients of animal origin.

1 No animal-derived ingredients

PROTECTION THAT LASTS AS LONG AS THE STYLE

an underwater landscape with wavy seaweed which symbolizes the goldwell new marine bamboo technology

NEW MARINE BAMBOO TECHNOLOGY.

We harness the power of Marine Bamboo, a natural ingredient that thrives due to its flexibility to move with the ocean currents, its resistance to UV and its structural strength.

We combine these unique characteristics with product specific styling actives in our new StyleSign into a high-performing, professional product line that offers protection against oxidation, styling and environmental stressors.

How to use

a thumbnail for youtube which shows the goldwell education plus video series for stylesign

GOLDWELL EDUCATION PLUS ON YOUTUBE.

Explore a world of captivating StyleSign videos showcasing an array of styles, along with detailed tutorials on how achieve your desired looks.
 

a smartphone with a screenshot of the education plus app with labels of apple app store and google play store

GOLDWELL EDUCATION PLUS APP

Visit our Education Plus App to get more in-depth information and usage tips on our new StyleSign.
 

THE STYLE YOU KNOW AND TRUST

a package of goldwell stylesign twist around and shaping and finishing spray on a white background

TWIST AROUND
=
SHAPING & FINISHING SPRAY

a package of goldwell stylesign naturally full and blowout and texture spray on a white background

NATURALLY FULL
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BLOWOUT & TEXTURE SPRAY

a package of goldwell stylesign soft volumizer and everyday blow-dry spray on a white background

SOFT VOLUMIZER
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EVERYDAY BLOW-DRY SPRAY

a package of goldwell stylesign sleek perfection and smoothing serum spray on a white background

SLEEK PERFECTION
=
SMOOTHING SERUM SPRAY

a package of goldwell stylesign flat mavel straightening balm on a white background

FLAT MAVEL
=
STRAIGHTENING BALM

Goldwell is part of Kao Salon Division.

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Making life beautiful for salons, stylists and their clients.

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WHAT IS A COOKIE? 

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