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STRAIGHT'N SHINE

DURABLE HIGH-PERFORMANCE HAIR STRAIGHTENING

purepigments colorance update productrange m teaser 2018

@Pure Pigments

Imagine Color. Now Multiply it.

The six concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.

oxycur platin dust free

OXYCUR PLATIN

HIGH PERFORMANCE BLEACH. POWERFUL POWDER BLEACH – FAST AND PRECISE. OXYCUR PLATIN MEETS ALL BLEACHING SERVICE DEMANDS RANGING FROM SUBTLE HIGHLIGHTS TO EXTREME LIFT.

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Structure + Shine

REDEFINE STRAIGHT - STRAIGHT HAIR WITH A HEALTHY LOOK

QUICK AND COMFORTABLE APPLICATION FOR A BROAD VARIETY OF SERVICES

Soft Shading: the quick and soft way to experience or to try out color

Color Refreshing: to refresh color-treated hair and strands – in the salon or at home

Color Correction: for the quick correction of color results


12 soft color s74 b1

SOFT COLOR

SEMI-PERMANENT HAIR COLOR

 

22 shades, perfectly aligned with the complete Goldwell color assortment.

Fascinating color results after only 5 minutes processing time. 

Soft Color

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STYLESIGN

STYLESIGN: SHOWCASE THE BEAUTY OF COLOR AND CUT LIKE NEVER BEFORE!

iconicbrunette dualsenses overview teaser new products 2017

DUALSENSES

THE RESULT OF INNOVATIVE SALON RESEARCH:


EXPERIENCE THE HIGH PERFORMING EXPERT CARE WITH A DUAL ACTION.

colorance

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
 COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR. *

mix rec vitensity

VITENSITY

MILD-ALKALINE WAVE

For bouncing, long-lasting and even waves from roots to ends – adjusted to different hair structures.

mix rec evolution

EVOLUTION

HIGH PERFORMANCE NEUTRAL WAVE

The gently high performance neutral wave. Defined lively bounce -
gentle care thanks to neutral technology.

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TOPFORM

ACCLAIMED QUALITY FOR IMPROVED RESULTS.

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KERASILK

FROM FRUSTRATED TO FABULOUS. DISCOVER THE ULTIMATE TRANSFORMATION. KERASILK KERATIN TREATMENT IS THE FIRST CUSTOMIZABLE LONG-LASTING SMOOTHING SERVICE FOR HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS.

silk lift high performance lighteners

SILKLIFT

SILKLIFT – THE PREMIUM BLONDE WITH LIGHTENER. STRONGER THAN EVER. GENTLE AS ALWAYS.

global new talent category gold nushka barbosa

Nushka Barbosa



Netherlands


global new talent category silver alejandro buil loras

Alejandro Buil Loras



Spain


global new talent category bronze a lon hsu

A Lon Hsu



Taiwan


global new talent category 4winner may chang chee ling

May Chang Chee Ling



Malaysia


global new talent category 5winner paul chong

Paul Chong



Singapore


global creative artist gold roos topley

Roos Topley



Netherlands


global creative artist silver ram shirinov

Ram Shirinov



Russia


global creative artist bronze ng chloe

Ng Chloe



China


global creative artist 4winner natallia luchakova

Natallia Luchakova



Estonia


global creative artist 5winner lydia wolfe

Lydia Wolfe



UK


stylists favorite award creative category category pedro alvarez

Pedro Alvarez

Mexico

CREATIVE CATEGORY

stylists favorite award new talent category nushka barbosa

Nushka Barbosa

Netherlands

NEW TALENT CATEGORY

stylists favorite award partner category lieke nijenkamp

Lieke Nijenkamp

Netherlands

PARTNER CATEGORY

elumen group

ELUMEN

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

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