@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.
63% more shine,
on average, than regular hair color1
Boost the color intensity
of your color formula by up to 3 times2
2 times more resistance
1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount
2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount
3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.
“THIS COMPLETELY REINVENTS THE WAY
WE DO HAIR COLOR AS ARTISTS…
Goldwell International Artist,
REINVENT ANY SHADE WITH A SMOKY HUE AND A GREYISH UNDERTONE
(used on Base Level 10)
Cool Violet +
(used on Base Level 10)
(used on Base Level 8)
Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.
HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.
The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.
Goldwell’s HD3 Dye Technology pushes the limits of traditional
hair color. While oxidative hair color provides depth and coverage,
@Pure Pigments creates multi-dimensional and
multi-tonal light reflections.
Elevate your salon’s expertise by introducing a whole new category of
hair color services: Elumenated Hair Color.
Discover Goldwell’s variety of service options for Elumenated Hair Color:
Color Morphing, Color Boosting and Color Washing.
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
Developed to work exclusively with Topchic, Colorance, and Nectaya,
@Pure Pigments integrates easily into your favorite formulations.
This perfect pairing will transform hair color
as you know it and open up endless,
new possibilities for your color artistry and creativity.
Creating unique beauty is your goal. Topchic has the perfect solution: An iconic and truly intelligent color system.