ELUMEN*

EVERYTHING A COLOR IS. AND ISN’T.

Long lasting color. Exceptional durability.

goldwell elumen elumen fullscreenteaser 2019

What it is

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

4 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****

^* Permanent color with regard to durability of the color, which is dependent on the porosity of the hair.
^** CAUT Germany 2018, n= 60 (NN@6, NN@8)
^*** As only direct dyes are used. We recommend to perform a patch test by a dermatologist before the first use.
^**** Tested vs oxidative hair color w/o pure pigments.

What you get

» Versatile shades for every client’s wish and dimensional color results that are suitable for those with scalp sensitivities.

» Intensive color results without peroxide, ammonia and ammonia odour.

» Extraordinary shine and exceptionally healthy hair feel due to uncompromised hair integrity.

» Significantly reduces the risk of developing an allergy to hair dyes.

» Up to 100% natural grey coverage with Elumen NN shades.

» Direct dye toner that lasts as long as oxidative hair color.

» Rejuvenates blonde hair after lifting when used for toning.

ENDLESS VERSATILITY IS YOURS

EXTRA LUMINOUS, SHINING AND LONG-LASTING

goldwell elumen teaser shades warms 2019

THE naturals

goldwell elumen teaser shades warms 2019

THE WARMS

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THE COOLS

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the pures

goldwell elumen teaser shades pures 2019

ELUMEN FLANKERS

PERFECT SUPPORT FOR ANY ELUMEN SERVICE

goldwell elumen teaser assortment prepare 2019

ELUMEN PREPARE

The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.

goldwell elumen teaser assortment thickener 2019

ELUMEN THICKENER

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

goldwell elumen teaser assortment lock 2019

ELUMEN LOCK

The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.

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ELUMEN CLEAN

For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.

goldwell elumen teaser assortment return 2019

ELUMEN RETURN

Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.

OUTSTANDING PERFORMANCE

INNOVATIVE TECHNOLOGY

A detailed depiction of a single hair dyed with the goldwell elumen hd max and shine & care technology.

Elumen HD^max Technology

» A system of specially selected direct dyes.
» Designed to penetrate deep into the hair shaft.
» Creates extraordinary intensity and longevity (Magnet Effect).
» Damaged areas inside the hair are filled in (Repair Effect).

Shine & Care Technology

» Creates exceptional brilliance and a healthy feel for the hair (Deep Shine Effect).

A detailed depiction of grey hairs which have been dyed brown with non-oxidative goldwell elumen dye.

grey coverage

» Due to the non-oxidative Elumen hair color formula, naturally pigmented hair is not lifted. Elumen dyes are deeply penetrating based on the Magnet Effect.

» Elumen non-oxidative dyes penetrate the cuticle to the outer layers of the cortex, creating up to 100% dimensional grey coverage, exceptional brilliance and a healthy hair feel.

An overview of different combinations of goldwell elumen hair dyes in blue, yellow and red to get orange, purple and green.

direct color dyes

» Elumen is a “physical” color that works entirely without oxidizing but still achieves spectacular color results.

» Elumen works exclusively with acidic, direct color dyes. Unlike working with oxidative colors, the mixing result becomes immediately visible.

» When mixing different direct dyes, there is no loss of vitality or clarity, because the intermixing does not create undesirable cross-reactions.

MSDS SHEETS

VIEW SHEETS

Elumen is a vegan hair color, as it is produced without any animal-derived ingredients.

A grey logo of goldwells reduced co2 emissions packaging initiative.

Elumen shades and supporting products are produced in a cold batch process, which means that no additional energy is needed to heat the product mass during production.¹

¹ Except Elumen Thickener.

A grey logo of goldwells recyclable product packaging.

Elumen bottles and caps are recyclable. Please dispose of them in the
respective bin in accordance to the local recycling system.

A grey logo of goldwells products with natural origin and a low allergy potential.

Elumen products¹ have a natural origin index of 95% to 99%. Only low allergy potential direct dyes are used in the Elumen color formula.

¹ Including water.

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GOLDWELL EDUCATION PLUS APP

Discover the full potential of Elumen Color services with valuable insights and step-by-step guides for looks that range from subtle naturals to striking colorful statements with creative hair sectioning.