colorance
COLOR FOR EVERYONE.
CREATIVITY MADE EASY.
EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
ONE COLOR.
SO MANY SERVICES.
Unbelievable but true: one demi-permanent color can be used in almost every hair color service. Total versatility opens up endless possibilities for your service menu.
HIGH-GLOSS SHINE SERVICE
Add beautiful shine for all hair textures with Colorance Clear, or mix with any shade of Colorance.
@ELUMENATED SERVICE
Just a few drops of @Pure Pigments in your formulas2 will create whole new layers of shine and color, so you can enrich the tone even more, create delicate pastels or cool down warmth.
2 Not for use with Colorance Gloss Tones.
TONE & REFINE SERVICE
The perfect finish to every lightening service. Tone and refine with the entire shade portfolio. Or try the new GLOSS TONES for express toning in only 10 minutes!
BOOST & BRIGHTEN SERVICE
Colorance’s extensive shade portfolio enables you to enrich any shade’s color and brilliance to the max. Because rich, beautiful color is always in fashion.
GREY BLENDING SERVICE
Colorance Cover Plus provides a natural blending of grey hair – up to 75% coverage – without ever looking artificial.
SOOTHE THE DAMAGE
Colorance provides the gentlest processing* during color correction services and leaves the hair feeling incredibly healthy and repaired.
*Always conduct a thorough analysis of the hair’s structureand condition before applying any chemical service.
CREATIVITY STARTS HERE
CANDY CURL SERVICE
In this technique, long panels of pastel colors were used to emphasize the curls.
DIPPING DIVE SERVICE
Isolate a panel from one side to the other, slightly above the ear, pre-lighten and alternate the below formulas in stretched vertical panels.
WARM TO COOL SERVICE
In this service we created a zigzag section up to the occipital bone and added the cool direction formula in panels.
MONEY PIECE SERVICE
With the front framing, we are creating a lighter area that emphasizes on the face.
NATURAL SILKNET SERVICE
Pre-lighten regrowth and mid-lengths and ends. On prelightened hair, apply Colorance on the regrowth and stretch to mid-lengths. Then, by alternating the 2 formulas, stretch to the ends 1 and 2 separately:
Expand your glossing expertise with the Power Shine Service*: The most individual and versatile glossing with a unique play of color reflections. With the combination of Colorance core Clear and @Pure Pigments, Goldwell is introducing an entirely new service for ultimate shine.
*Not for use with Colorance Gloss Tones Clear.
DEMI TO THE MAX
With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
A COLOR THAT REPAIRS? IT`S TRUE.
INTRALIPID TECHNOLOGY
With the exclusive IntraLipid Technology, Colorance has the power to repair the hair’s structure by regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness.*
*When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color.
COOL PROTECT® TECHNOLOGY
In all Cool Blonde and Cool Brown shades for browns and blondes that stay cool with up to 80% color stability.
@ELUMENATED TECHNOLOGY
In all @Elumenated shades for intense and fiery color results with outstanding multishine reflections and grey coverage up to 75%.
IPP-SYSTEM
In Colorance Cover Plus LowLights with integrated pre-pigmenting that ensures a simple one-step color process.
CHROMAX™ TECHNOLOGY
In Colorance Maxreds with a combination of oxidative dyestuffs that contain intensive color molecules to give supremely brilliant and vibrant color results.
GET READY FOR MORE INSPIRATION
Make your world more colorful with Colorance. Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking, vibrant hair. Color For Everyone.
GOLDWELL EDUCATION PLUS APP
Ready to color your own story for your own adventure with the versatile the new Colorance? Visit the Goldwell Education Plus APP for the new Colorance Gloss Tones Color Card and new Colorance Services.
GOLDWELL EDUCATION PLUS ON YOUTUBE
Let Colorance inspire you to let your creativity flow. On this go-to destination you will find inspiration and information about the new services, learn about upcoming color trends with Goldwell ambassadors and fuel your creativity.
KAO SALON ACADEMIES & VIRTUAL EDUCATION
Visit our Kao Salon Academies or our Virtual Education platforms to find out what Colorance can do for so many services. Find new dimensions of creativity, Inspiration, Services, Formulations and Techniques - and enjoy them from wherever you are.
KAO SALON PARTNER PORTAL
Complete your Colorance color palette with marketing material you can download on the Kao Salon Partner Portal.
INTERESTED IN COLORANCE?
Get in touch with your sales representative to add a little color to your salon.
GOLDWELL SALON FINDER
You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.
COLOR FOR EVERYONE. CREATIVITY MADE EASY.
COLORANCE IS FOR EVERYONE.
EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
It's the easiest and most versatile demi-permanent color on the market and can be used to create anything from soft hues to strong statements.
colorance
COLOR FOR EVERYONE.
CREATIVITY MADE EASY.
EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
RICH SHINY COLOR. AMAZINGLY HEALTHY HAIR FEEL.
Multi faceted and brilliant color results with outstanding color retention.
» Up to 3x more shine on bleached hair
» Up to 5x better combability even on damaged hair
» Lasts for up to 25 washes
» Up to 75% grey blending
» Repairs the hair structure for the healthiest hair feel
» pH-balanced formula free from ammonia, silicones and animal-derived ingredients
ASSORTMENT
COLORANCE
» Brilliant shine
» Smooth hair feel
» Outstanding gentleness
» Unlimited service opportunities
Always use with 2% System Developer Lotion
colorance
» Beautiful, high-shine hair full of freshness and liveliness
» New expression for the existing natural tone
» Refreshment of color-treated bases
» N-shades for grey coverage up to 50%
@ELUMENATED
» Intense and fiery color results
» Outstanding multi-shine reflections
» Grey coverage up to 50%
MAXREDS
» Fascinating brilliant reds ranging from warm to cool
» Intense, vibrant and brilliant reds - even on darker bases
PASTEL SHADES
» Soft, gradual fading
» Perfectly for pre-lightened or bleached hair
» 4 ready-to-mix shades for quick and easy use
colorance CLEAR
Mixing opportunities with Colorance Clear unlocks a whole new level of creativity.
» Glossing is a quick add-on in the salon service menu, even for non-color clients
» Using Clear in formulas helps to adjust depth and color deposit
» It's easy: mix it, apply it, rinse it
» The great benefit that Clear offers is shine and controlled color deposit
Always use with System Developer Lotion 2%.
COLORANCE GLOSS TONES
» Luminous blonde results that last 41% longer1
» Superior shine and maximum performance in just 10 minutes
» For all hair types and textures
Always use with 2% System Developer Lotion
1Compared to one of the leading competitors.
COLORANCE GLOSS TONES CLEAR
» Adds extra shine to your formulas in just 10 min.
» Easy, fast and safe application with the healthiest hair feel.
COLORANCE COVER PLUS
WITH ADDED COVERING POWER
» Natural looking grey coverage of up to 75% (NN, @Elumenated Naturals)
» Multi-shine reflections
» Darker reflections on highlifted bleached and over-highlighted hair (Lowlights)
Always use with 3% System Developer Lotion
NN-SHADES
» Simply make grey disappear – gentle and reliable
» Adds expression to the existing natural shade
» Refreshment of color-treated bases
» Natural results for discreet grey coverage of up to 75%
@ELUMENATED NATURALS
» Intense and rich color results
» Ready to use formula for outstanding multi-shine reflexions
» Fascinating grey coverage of up to 75%
LOWLIGHTS
» Darker reflections for highlighted blonde
» Restores a natural look to over-highlighted hair
» For natural, long-lasting results with supreme shine in one single step
cLIMATE NEUTRAL
All Colorance products are CO₂-compensated: Their CO2 emissions have been calculated and reduced, e.g. by switching to recycled aluminum. The remaining emissions are offset via a certified climate protection project.
SYSTEM
UNLIMITED CREATIVITY.
Your toolbox for bringing your creative color ideas to life and designing your unique services
system
UNLIMITED CREATIVITY.
MULTIPLY YOUR COLOR OPPORTUNITIES.
THE DIMENSIONS OF GOLDWELL COLOR SYSTEM
» Unlimited freedom to fuel your creativity
» Individual color services, customized to fulfil your clients’ wishes
» High-performing integrated system to build your confidence for all your color services
EVEN MORE OPPORTUNITIES WITH
GOLDWELL COLOR BRANDS AND SYSTEM PRODUCTS
Your toolbox for bringing your creative color ideas to life and designing your unique services
CREATIVITY
Unlimited customization of your color services.
@PURE PIGMENTS
High-definition direct dye additives for long-lasting and multi-dimensional color results, delivering extraordinary shine with a 3D effect that creates unique light reflections.
THICKENER
» Even strongly contrasting tones can be placed next to each other, with up to 4 levels difference***
» No limitations and no foils
» All kinds of creative freehand techniques with Goldwell color brands
*** 30 drops of Thickener for 80 ml of Topchic color mass or
40 drops of Thickener for 80 ml of Topchic @Elumenated Hair Color color mass.
BALANCE
High-performing products to optimize the hair structure and prevent hair damage.
STRUCTURE EQUALIZER
» Instantly equalizes structural differences
» Optimizes the color deposit in the hair structure
» Use before every kind of color service for more even color results
» With advanced Equalizer Polymer and appealing fragrance
BONDPRO+
»Superior reliability for maximum confidence: no visible dilution of lightening or color performance
» Strengthens the hair fibre and supports bond stability
» Prevents breakage during alkaline services and protects hair from damage
» Hair is revitalized and deeply nourished, it looks and feels significantly healthier
SOLUTIONS
Everything to perfect your color services.
NEW
DEVELOPER LOTIONS
» Unified lotion system designed to create intensive, long-lasting color results with outstanding brilliance and shine, made for Topchic, Colorance and Oxycur Platin
» With integrated patented IntraLipid Technology – for improved combability and a smooth hair touch**
» Upgraded with BondPro+ Technology to offer essential protection during hair coloring processes
** Perfect performance only guaranteed when used together with Topchic, Colorance or Oxycur Platin.
COLOR REMOVER SKIN
» Gently yet efficiently removes color stains from the skin
» Convenient and easy to use
» Dermatologically tested and mild
HAIR COLOR REMOVER
» Creamy consistency when mixed with 3% System Developer Lotion for easy and precise application and saturation
» Accurately lifts up to 3 levels
» Conditioning smooth hair-feel. Enriched with PQ 10
» Even color removal with protected hair integrity
RELATED PRODUCTS
colorance
Unbelieveable but true: one demi-permanent color can be used in almost every hair color service - Goldwell Colorance. Total versitality opens up endless possibilities for your service menu.
elumenation
Elumenation takes the looks further with Elumen, Topchic, Colorance and @Pure Pigments.
lightdimensions
Create the looks with the unlimited lightening possibilites of LightDimensions.
KAO SALON PARTNER PORTAL
Shop Goldwell's superior color range that works beautifully on all hair types and textures.
GOLDWELL SALON FINDER
You deserve the best service, color and amazing results created just for you.
Search for your nearest Goldwell salon.