IMAGINE COLOR. NOW ELUMENATE IT.
A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE.
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.
Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.
LET YOUR CREATIVITY SHINE
Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.
Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
YOUR 3 WAYS TO ELUMENATED HAIR COLOR
Unique Direct Dye Technologies.
ELUMEN
PUREST ELUMENATION
• Oxidant-free color for intense
and brilliant results with exceptional shine
• Remarkable and incredible durability
• Amazing, healthy-looking hair
ELUMEN DYES
@PURE PIGMENTS
MOST CUSTOMIZABLE ELUMENATION
• High-definition direct dye additives that elevate oxidative
hair color with unprecedented vibrancy and brilliance
• Multi-dimensional shine
• Outstanding color intensity
THE HD3 COLOR TECHNOLOGY
+
OXIDATIVE DYES
LOOKS
GET READY FOR MORE INSPIRATION
Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.
THE GOLDWELL EDUCATION PLUS APP
Create your individual @Elumenated Hair Color
in the Goldwell Education Plus App.
GOLDWELL EDUCATION PLUS ON YOUTUBE
This is your go-to destination for inspiration and information.
Learn everything about upcoming trends and fuel your creativity.
MAKE YOUR SALON STAND OUT
WITH GOLDWELL HAIR COLOR
Get insights from your Goldwell Sales Representative
how to boost your color business.
LIFE’S TOO SHORT FOR BORING HAIR COLOR
Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
USE OF COOKIES
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COOKIES
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COOKIE POLICY
WHAT IS A COOKIE?
A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored.
Here's a list of the cookies we use and what we use them for.
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When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.
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Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner.
These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.
Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.
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You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.
However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.
HOW WE USE COOKIES AND FOR WHICH PURPOSE:
Cookies hosted by Kao
Cookies hosted by Third parties
Google
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Pinterest
Youtube
Facebook
Twitter
CONTROLLING COOKIES
USE OF COOKIES
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