IMAGINE COLOR. NOW ELUMENATE IT.

A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE.
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.


Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.


LET YOUR CREATIVITY SHINE

Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.

Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.


YOUR 3 WAYS TO ELUMENATED HAIR COLOR

Unique Direct Dye Technologies.

elumenation landingpage elumenation m teaser 568x369px elumen 2019

ELUMEN

PUREST ELUMENATION

• Oxidant-free color for intense
and brilliant results with exceptional shine

• Remarkable and incredible durability

• Amazing, healthy-looking hair

elumenation landingpage elumenation m teaser 568x369px elumen tech 2019

ELUMEN DYES

elumenation landingpage elumenation m teaser 568x369px topchic 2019

TOPCHIC AND COLORANCE
@ELUMENATED SHADES

MOST CONVENIENT ELUMENATION

• Ready-to-use formula

• Oxidative hair color with an outer layer of Elumen reflections

• Broad assortment from grey coverage to fashion

elumenation landingpage elumenation m teaser 568x369px topchic tech 2019

ELUMEN DYES
+
OXIDATIVE DYES

elumenation landingpage elumenation m teaser 568x369px pure pigments 2019

@PURE PIGMENTS

MOST CUSTOMIZABLE ELUMENATION

• High-definition direct dye additives that elevate oxidative
hair color with unprecedented vibrancy and brilliance

• Multi-dimensional shine

• Outstanding color intensity

elumenation landingpage elumenation m teaser 568x369px pure tech 2019

THE HD3 COLOR TECHNOLOGY
+
OXIDATIVE DYES


LOOKS

GLOWING COPPER

Topchic @Elumenated Shades + @Pure Pigments

SHIMMERING BRONZE

Topchic @Elumenated Shades

SPARKLING BERRY

Topchic @Elumenated Shades + @Pure Pigments

TAWNY BLONDE

Colorance + @Pure Pigments

ROUGH ROSÉ

Colorance + @Pure Pigments

OMBRÉ AZURE

Elumen


GET READY FOR MORE INSPIRATION

Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.

elumenation education glowing copper m teaser 568x369px 06 2019

THE GOLDWELL EDUCATION PLUS APP

Create your individual @Elumenated Hair Color
in the Goldwell Education Plus App.

elumenation education glowing copper m teaser 568x369px 07 2019

GOLDWELL EDUCATION PLUS ON YOUTUBE

This is your go-to destination for inspiration and information.
Learn everything about upcoming trends and fuel your creativity.

elumenation landingpage elumenation m teaser 568x369px seminar 2019

JOIN THE
@ELUMENATED HAIR COLOR SEMINAR


MAKE YOUR SALON STAND OUT
WITH GOLDWELL HAIR COLOR

Get insights from your Goldwell Sales Representative
how to boost your color business.

LIFE’S TOO SHORT FOR BORING HAIR COLOR

Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.

You have successfully withdrawn from the Google Analytics measurement process.
Page Top