A COMPLETELY NEW COLOR UNIVERSE OF INCREDIBLE COLOR AND BRILLIANT SHINE.
THE RESULT OF OVER TWO DECADES OF RESEARCH AND DEVELOPMENT INTO INNOVATING WITH DIRECT DYES.
Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues, the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.
Discover the full versatility of Elumenation and create extraordinary color brilliance.
Simply choose from our various products enriched with high-performance direct dyes.
Now you can turn any color service into a brilliant one.
Mix and match the colors that suit your client best and achieve the shiniest results.
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Unique Direct Dye Technologies.
MOST CUSTOMIZABLE ELUMENATION
• High-definition direct dye additives that elevate oxidative
hair color with unprecedented vibrancy and brilliance
• Multi-dimensional shine
• Outstanding color intensity
Dive into the Goldwell Color World and immerse yourself in creativity,
enrich your skills and keep your knowledge up-to-date.
Say goodbye to that same old dull, damaging hair color.
Visit a Goldwell salon and speak to an expert stylist about brilliant color options
that will actually make your hair look and feel better than ever.