NEWS + EVENTS

GW elumenation news-and-events m-teaser keyvisual 2020

ELUMENATION COLLECTION – COOL CHIC

Elumenation – the art and science of direct dye mastery.
 

Goldwell Creative Global Awards

ANGELO SEMINARA
GLOBAL AMBASSADOR FOR GOLDWELL

As one of the most globally celebrated hairstylists, Seminara will create limited-edition collections and inspire innovation for Goldwell’s products and services. 
 

Goldwell Creative Global Awards

GLOBAL CREATIVE AWARDS 2020

This new competition is the next evolution of the Color Zoom Challenge –
Goldwell’s global trend competition.

 
Enter the Global Creative Awards – a whole new global competition.
 

gw go beyond brand teaser signet 2019

GO BEYOND

In 2020, it's time to go beyond limits and expect the unexpected.
Expect more from our products, services and technologies.

We have what you need.

gw hair color style news and events teaser global zoom 2019

GLOBAL ZOOM EVENT

Show your talent at this World Artistic Event.
Meet with the best stylists in the world and make your vision come true.
Get all the information and dates about the challenge down below.

gw hair color style news and events teaser 2019

NEW: COLOR ZOOM HAS NOW EXPANDED

Discover Hair I Color I Style - from commercial to couture. With new looks,
trends and colors every year that will take your vision further.

goldwell elumen colormania teaser beauty 2019

COLOR DIFFERENT

Experience a different way of creating color.

A different direct dye system.
Stunningly different results.
A different creative inspiration.

kerasilk revitalize news teaser beauty 2019

REVITALIZE YOUR SCALP.
BEAUTIFY YOUR HAIR.

A rejuvenating scalp-care
routine inspired by skin care.

lt individually counteracts and prevents 
  the key signs of scalp aging.


elumenation news events teaser m teaser 568x369px 2019

ELUMENATION

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

system launch 02 news events elumenatedservices colorwashing

NEW @ELUMENATED HAIR COLOR SERVICES

EXPRESS YOUR CREATIVITY IN COLOR.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

system launch 02 news events systemrange packshot

THE NEW GOLDWELL SYSTEM

Dedicated to color creativity, the Goldwell System products now
offer you everything you need to customize, enrich and perfect each
color service in one toolbox.

purepigments entrycolor keylook mariana m teaser 2018

@PURE PIGMENTS

IMAGINE COLOR. NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair color.
High-definition direct dye additives that elevate hair color with
unprecedented vibrancy and brilliance.

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