TRUE COLOR EXCELLENCE
Topchic has stood the test of time with over 50 years of heritage in color performance and artistry.
Developed by color experts for color experts like you, it delivers on every level and elevates your craft.
1974 saw the birth of an icon and a legacy of true color excellence built on commitment to give stylists an easy-to-use, reliable, and high-performance color assortment.
From innovations such as the Depot Can System and @Elumenated Technology to new services, new shades and ammonia-free alternatives, Topchic has always provided the market with new ways to create stunningly unique colors with brilliant shine while protecting hair health.
It continues on this path today while also prioritizing safeguarding the environment.
PERFECT PERFORMANCE
Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.
GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.
HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.
COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.
TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.
1 since launch in 1974, lieftime of most patents has expired
THE DEPOT CAN SYSTEM, GOLDWELL'S FAVORITE SYSTEM – FOUNDED IN 1978.
It's official: 8 out of 10* stylists wouldn’t change from cans. Quick dispensing. Accurate measuring. Clean and easy handling. Economical.
*Quantitative study with 200 hairdressers in the US and Germany 2012.
Goldwell color bowl for the depot can system comes with optimum handling and easy cleaning for perfect convenience.
Creamy-smooth consistency for the ideal spreadability and perfect adherence of colour to the hair.
Bottle shape for ideal handling, optimal squeezing and perfect compatibility with the depot can system.
PERFECTLY TAILORED TO INDIVIDUAL NEEDS
Topchic’s segmentation is as easy and clear as ever – to provide distinctive beauty for individual client needs.
ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
INNOVATIVE. POWERFUL. RESPONSIBLE.
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
Imagine Color. Now Multiply it.
The eight concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.
Your toolbox to bring your creative color ideas to life and design your unique services.
Continue creating True Color Excellence with Topchic. On this go-to destination, you will find inspiration and information about the new services and learn about upcoming color trends that will fuel your creativity.
Shop Topchic – developed by color experts for color experts like you, Topchic delivers on every level and elevates your craft.
Visit our Kao Salon Academies or our Virtual Education platforms to discover how Topchic can deliver True Color Excellence.
Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.
Get in touch with your sales representative today and experience the true foundation of color.
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