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- Goldwell Elumen Services Overview
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- Goldwell Colorance Services Overview
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COLORANCE
WHETHER IT’S SHINE ENHANCEMENT OR A COLOR CHANGE:
with Colorance demi-permanent haircolor you always have a versatile, easy to use and reliable partner on your side.
It will enable you to achieve exactly the color results that your clients want.
BENEFITS
PERFECTLY COLORS AND REPAIRS IN ONE STEP: 1 When using Colorance standard or Cover Plus assortment. 2When using Colorance standard, compared to bleached hair.
The pH-balanced formula with integrated IntraLipid effectively repairs the hair structure
by regenerating up to 70 % lost lipids.
A PERFECT COLOR RESULT PLUS:
BRILLIANT SHINE
Up to 90 % more shine on virgin hair1
SMOOTH HAIR FEEL
Up to 30 % softer and smoother hair feel on damaged hair 2
OUTSTANDING GENTLENESS
Up to 35 % more gentleness when Topchic is Color Balanced with Colorance3
3 Compared to balancing the color with alkaline permanent hair color.
COLORANCE
THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
Colorance is the first demi-permanent color with the patented IntraLipid Technology that repairs the hair by replenishing lost lipids inside of the hair.
+35% improved hair structure*
• The repair innovation for a new color feeling
• Perfect hair protection
• Durable regeneration of the hair structure: lipid levels are effectively recharged.
*With IntraLipid
ASSORTMENT
ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK
NEW SHADES
EXPRESS TONING @ELUMENATED SHADES
For a fast 5 min refinement and toning opportunities after a lightening or highlift service.
@Elumenated Lavender inspired by trend color LILATECH
@Elumenated Beige Mint inspired by trend color NEO MINT
@Elumenated Rosé inspired by trend color SAKURA PINK
@ELUMENATED TECHNOLOGY
The @Elumenated Technology marks the first time that we combined
oxidative dyes and direct dyes.
Beautiful permanent or demi-permanent hair color is achieved with
Topchic and Colorance, while the @Elumenated Technology
with multi-shine reflections surrounds the hair with
multi-layered shine all in one application.
NEW SHADES AVAILABLE
@ELUMENATED METALLICS
Three new diverse, metallic shades with outstanding cool shine.
• 6VV@Pk – Cool steel violet with a frosted shine.
• 7AK@Pk – Subtle cool copper with a rosé glow.
• 8CA@PB – Shimmering cool bronze with a velvety shine.
ACCENTUATION & DILUTION
6VV@Pk
Cool steel violet with a frosted shine.
With Clear or Level 10 Shades.
ACCENTUATION & DILUTION
7AK@Pk
Subtle cool copper with a rosé glow.
With Clear or Level 10 Shades.
ACCENTUATION & DILUTION
8CA@PB
Shimmering cool bronze with a velvety shine.
With Clear or Level 10 Shades.
COLORANCE
FOR UNLIMITED POSSIBILITIES:
• Enhancement of natural color
• Expressive fashion shades
• Refreshment of colored bases
• Grey coverage of up to 50%
COLORANCE COVER PLUS
WITH ADDED COVERING POWER.
• Natural looking grey coverage of up to 75% (NN, TriFlective Naturals)
• Darker reflections on highlifted bleached and over-highlighted hair (Lowlights)
COLORANCE NN SHADES
Simply make grey disappear – gentle and reliable.
Natural shades for discreet grey coverage of up to 75%.
@ELUMENATED SHADES
Fascinating grey coverage with multishine reflections
• 75% grey coverage
• Ready to use formular - no mixing of Colorance with Elumen required.
COLORANCE LOWLIGHTS
Natural blonde – full dimension
• Give back dimension to over-highlighted hair
• The Integrated Pre-Pigmentation System (IPP System) allows a
one-step color process with durable and reliable results
• 3 ready-to-use shades in refined color directions
COLORANCE COVER PLUS LOTION
Specially designed to work with Colorance Cover Plus – perfectly suited for use with bowl and brush.
COLORANCE EXPRESS TONING
GENTLE BLONDE REFINEMENT IN JUST 5 MINUTES.
• Subtle glazed pigmentation
• Fascinating shine
• Directly after lightening (full head or highlights), highlifting or in between two highlight services.
COLORANCE EXPRESS TONING
Gentle blonde refinement in just 5 minutes.
• Perfectly complement the relevant type of blonde.
• Compact assortment for easy consultation and nuance choice.
COLORANCE EXPRESS TONING LOTION
• Specially designed to work with Colorance Express Toning
– perfectly suited for use with applicator bottle.
• Direct application at the basin
TECHNOLOGY
COLORANCE PROVIDES FRESH AND LIVELY COLOR RESULTS FOR A HEALTHY LOOK AS EVER.
COLORANCE TECHNOLOGY
Perfectly colors and repairs in one step:
The pH-balanced formula with integrated IntraLipid effectively
repairs the hair structure by regenerating up to 70 % lost lipids.
DISCOVER ELUMENATION
YOUR 3 WAYS TO ELUMENATION
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
RELATED PRODUCTS
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
SWIPER RELATED PRODUCTS
DUALSENSES
Professional solutions for instantly beautiful hair-
with built-in color protection.
TOPCHIC
CREATING DISTINCTIVE BEAUTY IS YOUR GOAL
INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY. CREATING DISTINCTIVE BEAUTY IS YOUR GOAL. TOPCHIC® HAS THE PERFECT SOLUTION: AN ICONIC AND TRULY INTELLIGENT COLOR SYSTEM.
NECTAYA
HAIR COLOR WITHOUT AMMONIA, WITHOUT AMMONIA-ODOR. NECTAYA ENRICHES THE HAIR WITH NURTURING CARE CREATING THE BEST BASIS FOR BEAUTIFUL COLOR RESULTS WITHOUT COMPROMISING ON PERFORMANCE.
CONTACT
For further information please contact your Goldwell representative.
RELATED SEMINARS
We will help you move from creativity to perfection as you learn from not only the GOLDWELL® Artists and Educators, but also from your fellow participants. Join us for a learning experience that you won’t forget!
GOLDWELL SALON FINDER
YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
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Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.
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