gw creative global awards news and events teaser 2019

GLOBAL CREATIVE AWARDS 2020

This new competition is the next evolution of the Color Zoom Challenge –
Goldwell’s global trend competition.


Enter the Global Creative Awards – a whole new global competition.

gw go beyond brand teaser signet 2019

GO BEYOND

In 2020, it's time to go beyond limits and expect the unexpected.
Expect more from our products, services and technologies.

We have what you need.

GLOBAL ZOOM EVENT

Show your talent at this World Artistic Event.
Meet with the best stylists in the world and make your vision come true.
Get all the information and dates about the challenge down below.

elumen news events teaser purple banana 2019

COLOR DIFFERENT

Elumen. Experience a different
way of creating color.

Coming Soon!

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THE NEW SMOKY COOL PASTELS

Give individual character to every client with
the new smoky pastels of Topchic. Celebrate natural coolness
with soft translucent blondes featuring three cool pastel shades.

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ELUMENATION

Imagine the most stunning hair colors you can.
The most vivid reds, the deepest blues,
the freshest greens and most fiery oranges…
And now imagine the colors glow – with reflections of brilliant light.

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THE PERM COLLECTION 2018

Celebrate beauty with confidence. This year, three contemporary and
fashionable looks, inspired by fashion-forward trends of Seoul,
enhance your client’s unique personality. Discover the three services
and how cut, texture and style can bring out your client’s true personality.

colorzoom news events leksi m teaser 2018

THE COLOR ZOOM ’19 COLLECTION

CREATE THE FUTURE AS YOU SEE IT –
IT‘S TIME TO REMIX YOUR REALITY.

Escape your reality and have some fun.
Mix pop with punk. Shake it up.

Discover Goldwell’s newest Hair Fashion Collection –
the REMIX Collection.

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NEW @ELUMENATED HAIR COLOR SERVICES

EXPRESS YOUR CREATIVITY IN COLOR.

@Elumenated Hair Color opens up a whole new category of salon services.
The Goldwell System products offer all you need to customize,
enrich and perfect each color service.

system news events teaser haircloseup 2018 prelaunch

IMAGINE COLOR.
NOW MULTIPLY IT.

The revolution has just begun with @Pure Pigments
and has marked a turning point in Goldwell hair color –
powerful direct dyes delivering unprecedented vibrancy and brilliance.

Now you can create your own hair color revolution with
Goldwell System – where color knows no limits.
The System range offers you all you need to customize,
enrich and perfect each color service.

COMING SOON

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THE NEW KERASILK COLOR

Kerasilk’s newly expanded color range allows to deliver a
luxurious in-salon color care experience and perfectly tailored home care
products to maintain client’s beautiful color brilliance.

Kerasilk Color: For long-lasting color brilliance and perfect hair like silk.

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IMAGINE COLOR.
NOW MULTIPLY IT.

@Pure Pigments marks a revolution in Goldwell hair
color. Enter an infinite world of color creativity and
take color expertise to the next level.

COMING SOON.

colorzoom news events teaser elemental 2017

ELEMENTAL

CREATIVITY IN ITS PUREST FORM

The visionary and the elemental come together:
Rawness meets refinement.
Solidity merges with translucency.

Discover Goldwell’s newest Hair Fashion Collection –
the ELEMENTAL Collection.

global zoom event m teaser vote now 2019

WHO WINS? YOU DECIDE!

The STYLISTS‘ FAVORITE AWARD returns giving you the chance to log on
and vote for your favorite entry – September 1ST – 30TH, 2017,
in this year’s Color Zoom Challenge.

Let the world know who your favorite is in each category!

kerasilkstyle news events teaser prelaunch 2017

COMING SOON
KERASILK STYLE

Reveal the new Kerasilk products soon and discover how
to extend your Kerasilk experience - for hair with the
touch of silky perfection.

iconicbrunette news events teaser groupshot 2017

THE ICONIC BRUNETTE COLLECTION

Take brunette to the next level of shine and fashion
with the new Topchic @Elumenated Brunette Shades and boost
the style with extra body.

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KERASILK CONTROL

Silky perfection for unmanageable
and unruly hair.

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THE NEW DUALSENSES IS COMING SOON

Discover the outcome of three years of idea sharing, working and co-creating with thousands of stylists worldwide: the best Goldwell Dualsenses ever.

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IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

cz17ida marie

IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

cz17charly

IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

cz17val

IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

cz17julie

IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

cz17malaika

IN•FLUX

Energy converges. Shapes merge. Color morphs.

This is not beauty you can define – this is fashion you must feel.
This is beauty INFLUX.

Discover Goldwell's INFLUX Collection.

pre phase news aevents

THE NEW STYLESIGN IS COMING SOON

Discover the outcome of three years of idea sharing, working and
co-creating with thousands of stylists worldwide.
The best Goldwell StyleSign ever is coming soon.

news events vote now slider

WHO WINS? YOU DECIDE!

The STYLISTS‘ FAVORITE AWARD returns giving you the chance to log on and vote for your favorite entry – September 1ST – 30TH, 2016, in this year’s Color Zoom Challenge. Let the world know who your favorite is in each category!

teaser news events

STRUCTURE + SHINE

REDEFINE TEXTURE

No matter what your clients wish - the Digital Perm and Straight Service solutionis right at your finger tips!
Textured hair has never been more beautiful.

teaser tile cool blonde

THE COOL BLONDE COLLECTION

MAKE IT HOT - BY MAKING IT COOL.
That´s what your clients want now.

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COLOR ZOOM ‘15

Cast your vote - It’s your choice!

This year we will be adding an entirely new set of awards to
the Color Zoom Challenge – the COLOR ZOOM STYLISTS‘ FAVORITE AWARD.
Log-In and vote for your favorite entry – from September 1st – 30th, 2015.
Let the world know who your favorite is in each category.

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COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

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COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

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COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

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COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

m cz16 v07 uncropped13

COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

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COLOR ZOOM ‘16

You've seen it before so forget it!
Shaking up the status quo means breaking up the
conventional and creating something new.

kerasilk control backbar

SMOOTHING

The salon exclusive Kerasilk Keratin Treatment Service provides long-lasting transformation into perfectly smooth and soft hair for up to 3–5 months.

gw kerasilk groupshot range 2018

KERASILK

Premium Hair Care

Make your clients fall in love with their hair.
Discover five customizable salon services for long-lasting transformation.

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THE RED COLLECTION

Ready for Red?
Discover our four new services and techniques and turn up the heat in every hair color.

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THE PERFECT BEAUTY SERVICE COLLECTION

Where perfect color meets perfect hair condition. Discover our new service collection that combines everything you need for stunning results – along with special extras to keep them coming back for more.

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GLOBAL EVENT LAS VEGAS

The Global Color Zoom Event – full of passion, inspiration, education and fun! Join over 3000 color passionate stylists from all over the world to witness the international live hands-on finale of the Color Zoom Challenge. Celebrate the winners at our huge award party including the global launch of the latest Color Zoom Collection!

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COLOR ZOOM CREATIVE TEAM 2015

Winner Team and Master Team
The annual Goldwell Color Zoom Collection is created by the global Color Zoom Challenge Winners working with the Creative Master Team. Get to know the passionate stylists here.

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Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection flo

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection kiera

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection kit

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection lenny

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection nastya

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection nianga

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

teaser tile news cz collection trissan

Color Zoom '15 - Traditional Rebels

It’s the hottest trend in fashion: taking elements from the past and bringing it to the future with a completely new twist.  
Some of the world’s best stylists came together in the Global Color Zoom ’15 Creative Team to design a brand new Hair Fashion Collection.  

NEWS + EVENTS

teaser tile news grey05

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news grey01

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news grey02

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news new branddesign men03

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news grey03

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news grey04

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news grey06

TURN GREY INTO GORGEOUS

THE GREY SERVICE COLLECTION
TURN GREY INTO GORGEOUS.
Grey is diverse and so are your clients.
With a broad offering of beautifying services you will make every client’s dream come true.

teaser tile news new branddesign 01

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

ds scalp keyvisual01

BEAUTIFUL HAIR STARTS WITH A BALANCED SCALP CONDITION

The new Dualsenses Scalp Specialist offers optimal solutions for various scalp problems – from hereditary hair loss and sensitive scalp to dandruff and greasy scalp.

ds scalp keyvisual02

BEAUTIFUL HAIR STARTS WITH A BALANCED SCALP CONDITION

The new Dualsenses Scalp Specialist offers optimal solutions for various scalp problems – from hereditary hair loss and sensitive scalp to dandruff and greasy scalp.

ds scalp keyvisual03

BEAUTIFUL HAIR STARTS WITH A BALANCED SCALP CONDITION

The new Dualsenses Scalp Specialist offers optimal solutions for various scalp problems – from hereditary hair loss and sensitive scalp to dandruff and greasy scalp.

teaser tile news new branddesign 02

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

teaser tile news new branddesign 03

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

teaser tile news new branddesign 04

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

teaser tile news new branddesign 05

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

teaser tile news new branddesign 06

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success.

teaser tile news new branddesign 07

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

teaser tile news new branddesign men01

WE THINK STYLIST

We hear you. We understand that partnership is more than great products.

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success. 

brown intensify

ELUMEN INTENSITY & GLOSS SERVICE

CHANGE THE IMPACT – NOT THE COLOR
Give your clients that special something – from glossy shine to intensified colors.

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