THE PERM COLLECTION 2018

LET YOUR CLIENTS EXPRESS THEIR PERSONALITY WITH A NEW BEAUTY STYLE.

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“REVEAL YOUR CLIENT’S BEAUTY WITH THE
BEST TEXTURE AND STYLE, AND GIVE HER
THE CONFIDENCE OF BEAUTIFULLY CARED-
FOR HAIR.”

Han Kyul

CREATIVE DIRECTOR AT JUNO HAIR ACADEMY
SEOUL, SOUTH KOREA


CELEBRATE BEAUTY WITH CONFIDENCE.

This year, three contemporary and fashionable looks, inspired by fashion-forward trends of Seoul, enhance
your client’s unique personality.

EXPRESS BEAUTY

Goldwell and the Juno Stylist Team in South Korea have spotted the chic. Discover how cut, texture and style can bring out
your client’s true personality.


SERVICES AND TECHNIQUES

THE BOLD BEAUTY
SEXY & TRENDY

TOUSLED AND EFFORTLESSLY SEXY WITH LOTS
OF MOVEMENT FOR AN EXTRA TOUCH OF SOFTNESS.

THE ROMANTIC HEART
CLASSY & INNOCENT

ELEGANT, FEMININE AND CHIC, THIS LOOK SUITS
ALL FACE SHAPES.

THE LIVELY SOUL
DYNAMIC & CHAISMATIC

SPONTANEOUS VIBES ON A CLASSIC CUT WITH
SOFT VOLUME.


ASSORTMENT

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STRUCTURE+SHINE

Achieve beautiful texture with the Digital Perm
for wavy styles or the Straightening Service.
Available in type 0,1, 2, 3 and two specific neutralizers.

Protection balances structural differences and makes the transformation
process more controllable as a pre-treatment.

Optimizer improves manageability and smoothens the hair structure, lubricates and protects the hair from heat damage as a Detangler.

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EVOLUTION

The evolution of the Neutral Wave: A high-performance wave
that is gentle to the hair. Defined lively bounce and intensive care –
thanks to the Neutral Technology.
Available in 5 types: 0, 1, 1s, 2, 2s.

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SYSTEM

Supporting products for optimum wave results.

Pre-Curl equalizes the hair structure for a more even result and provides
optimum protection of endangered hair zones.

Inter-Curl optimizes the neutralizing process for improved durability.

Après-Curl stabilizes, hardens the keratin, provides elasticity and bounce and
reduces the typical perm smell.


CARE & STYLING

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DUALSENSES

Instant care for beautiful hair you can see and feel –
for every hair type.

perm collection servicepage stylesign m teaser 2018

STYLESIGN

Showcase the beauty of color and waves with
long-lasting styles.

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