ELUMEN*

EVERYTHING A COLOR IS. AND ISN’T.

Long lasting color. Exceptional durability.

goldwell elumen elumen fullscreenteaser 2019


BENEFITS

Repairs the hair while coloring

Without peroxide, amonia and amonia-odor

2 new natural shades with up to 100% grey coverage**

Alternative for clients with allergic reactions with oxidative color***

Up to 37% more shine compared to intensive demi-permanent hair colors

Up to 76% more color intensity compared to oxidative permanent hair colors

Up to 20% longer durability compared to oxidative permanent color****


32 SHADES

FROM NATURAL TO COLORFUL. MIX & MATCH.

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THE WARMS

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THE COOLS

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THE PURES

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ASSORTMENT

SUPPORT PRODUCTS.

goldwell elumen teaser assortment prepare 2019

ELUMEN PREPARE

The optimum color uptake.
Elumen Prepare improves the durability and optimizes
the deposit of Elumen hair color.

goldwell elumen teaser assortment thickener 2019

NEW: ELUMEN THICKENER

Freehand? Creative Techniques? No Problem.
This product thickens the consistency of Elumen hair color
when carrying out creative techniques.

goldwell elumen teaser assortment lock 2019

ELUMEN LOCK

The color doesn’t fade true-to-tone.
Elumen Lock reduces fading of Elumen hair color
for a longer lasting result.

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ELUMEN CLEAN

For the gentle removal of stains on the skin caused by Elumen
and Elumen Play hair color.

goldwell elumen teaser assortment return 2019

ELUMEN RETURN

Hair Color Reducer. Reduces the color immediately after coloration with
Elumen. Works without oxidizing and reducing agents.


TECHNOLOGY

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Elumen HDmax Technology

A system of specially-selected dyes
Dyes penetrate deep into the hair
Creates extraordinary intensity and longevity (Magnet Effect)
While refilling (Repair Effect) damaged areas inside the hair

Shine & Care Technology

Creates exceptional brilliance and a healthy feel
for the hair (Deep Shine Effect)

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ELUMEN VS. OXIDATIVE COLOR

Elumen is ammonia-free, non-oxidative and gentle for the hair.


UNLIMITED CREATIVITY. 3 EASY STEPS.

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1. PREP & DRY

Ready. Set. Create.

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2. MIX, APPLY & TIME

Get Creative. Go Crazy.

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3. LOCK & CONDITION

Lock it in.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.

goldwell elumen care teaser products play 2019

ELUMEN PLAY

The new kid. Semi-permanent.

Made to fade.

goldwell elumen care teaser products care 2019

ELUMEN CARE

The next generation.

Color Care. Made to perfectly match color.


CONTACT

For further information please contact your Goldwell representative.


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