TOPCHIC

TRUE COLOR EXCELLENCE

Topchic has stood the test of time with over 50 years of heritage in color performance and artistry.
Developed by color experts for color experts like you, it delivers on every level and elevates your craft.

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right top corner.


Creating excellence together for over 50 years

1974 saw the birth of an icon and a legacy of true color excellence built on commitment to give stylists an easy-to-use, reliable, and high-performance color assortment.

From innovations such as the Depot Can System and @Elumenated Technology to new services, new shades and ammonia-free alternatives, Topchic has always provided the market with new ways to create stunningly unique colors with brilliant shine while protecting hair health.

It continues on this path today while also prioritizing safeguarding the environment.

Collage of a time beam with different product and technology images with text.


BENEFITS

PERFECT PERFORMANCE

Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.

GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.

HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.

COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.

TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.

1 since launch in 1974, lieftime of most patents has expired

Depot Can System and bottles in front of a white background.

PURKKIJÄRJESTELMÄ

PURKKIJÄRJESTELMÄ- GOLDWELLIN SUOSITUIN JÄRJESTELMÄ. 

Ainutlaatuinen annostelutekniikka-väriasiantuntijoille kehitetty.

Helppo käsitellä ja käyttää. Tarkka. Taloudellinen.

03 color bowl

VÄRIKULHO

Värikulhoon kuuluu mittasylinteri. Sen millilitra-asteikon ansiosta jopa pienet määrät saadaan mitattua tarkasti. Värikulhoa on helppo käsitellä ja se on helppo puhdistaa.

Packshot of 4 black and white bottles of System Developer Lotion on white background.

VOIDEMAINEN TOPCHIC-KEHITE

Voidemainen koostumus pitää huolen siitä, että tuote levittyy ihanteellisella tavalla ja väri kiinnittyy täydellisesti hiuksiin. Pullon muoto on suunniteltu sellaiseksi, että siitä saa hyvän otteen, pullosta on helppo puristaa kehitettä ulos ja se on täydellisesti yhteensopiva purkkijärjestelmän kanssa.

RÄÄTÄLÖITY YKSILÖLLISIIN TARPEISIIN
TOPCHICin tuoteperhejako on selkeämpi ja yksinkertaisempi kuin koskaan aiemmin - ja täyttää varmasti yksilöllisimmätkin asiakastoiveet.

VALIKOIMA

ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK

topchic the naturals

THE NATURALS

100% harmaanpeitto ja täydellinen sävylajitelma

topchic the blondes

THE BLONDES

Ylellisiä lämpimiä sekä kirkkaita ja viileitä sävyjä

topchic the browns

THE BROWNS

Täyteläisiä, lämpimiä ruskeita ja elegantteja viileitä ruskeansävyjä

topchic the reds

THE REDS

Eloisia, intensiivisiä punasävyjä, sekä lämpimiä että viileitä

topchic the special lift

THE SPECIAL LIFT 2+1 EXTRA LIFT SERIES

• Topchic HiBlondes Control
• Topchic NeutraLights

top chic eluminated

@ELUMENATED SHADES

Laajenna punasävyjen look-tarjontaasi – myös @Elumenated Technology on laajentunut ja tarjoaa nyt koko väriskaalan punaisista ruskeiden kautta vaaleisiin, joissa on häivähdys punaista. 

TEknologia

Performance 1

LEADING-EDGE TECHNOLOGIES

Dyes within the formula provide natural-looking, even color results with up to 100% grey coverage.

Performance 2

LEADING-EDGE TECHNOLOGIES

With IntraLipid and BondPro+ Technology for maximum hair protection during the coloring process or color service.

DISCOVER ELUMENATION

4 packshots in front next to the elumenation logo on a dark background.

KOLME TAPAA TEHDÄ ELUMENATION-KÄSITTELY

Ole niin luova kuin haluat. Elumenated-käsittelyiden avulla avaat

uusia tilaisuuksia poikkeuksellisen upeisiin väripalveluihin.

Täydentävät tuotteet

Tarvitaan oikeanlaisia tuotteita parantamaan ja ylläpitämään saavutettuja kauniita tuloksia. Suosittelemme näitä täydentäviä Goldwell-tuotteita.


packshot of three Topchic Zero products with one tube lying in front over white background

TOPCHIC ZERO

TIETOINEN. EDISTYKSELLINEN. VASTUULLINEN.
 
USKOMATTOMAN HOITAVA, AMMONIAKITON LISÄ TOPCHIC-KESTOVÄRIIN.
 

Packshot of three Colorance products with one tube lying in front on white background.

COLORANCE

With Colorance, Goldwell offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.
 

Packshot of eight Pure Pigments products on black background.

@Pure Pigments

Imagine Color. Now Multiply it.

The eight concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.

system launch 15 relatedproductsteaser systemrange packshot

SYSTEM PRODUCTS

Your toolbox to bring your creative color ideas to life and design your unique services.

topchic asia shade extension m teaser 568x369px dualsenses 2019

DUALSENSES

Instant care for beautiful results you can see
and feel – for every hair type.

topchic asia shade extension m teaser 568x369px stylesign 2019

STYLESIGN

Showcase the beauty of blonde with individual, signature styles.


GW_Colorance_Services_Education_Plus_YT_M_Teaser

GOLDWELL EDUCATION PLUS ON YOUTUBE

Continue creating True Color Excellence with Topchic. On this go-to destination, you will find inspiration and information about the new services and learn about upcoming color trends that will fuel your creativity.
 

Laptop which shows the kao salon partner shop.

KAO SALON PARTNER PORTAL

Shop Topchic – developed by color experts for color experts like you, Topchic delivers on every level and elevates your craft.
 

KAO SALON ACADEMIES & VIRTUAL EDUCATION

Visit our Kao Salon Academies or our Virtual Education platforms to discover how Topchic can deliver True Color Excellence.

Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.

INTERESTED IN TOPCHIC?

Get in touch with your sales representative today and experience the true foundation of color.

BENEFITS

PERFECT PERFORMANCE

Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.

GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.

HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.

COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.

TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.

1 since launch in 1974, lieftime of most patents has expired

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