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ELUMEN
HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE
BENEFITS
GOLDWELL ELUMEN IS A HAIR COLOR THAT ELUMINATES THE HAIR INTENSIVELY FROM INSIDE OUT TO ACHIEVE INTENSE,
PEERLESS RESULTS FOR COLOR PROFESSIONALS: • Intense and brilliant color results
• Exceptional shine
• Remarkable and incredible durability
• Amazing, healthy looking hair
UP TO 76% MORE COLOR INTENSITY COMPARED TO OXIDATIVE PERMANENT HAIR COLORS*
ELUMEN
Color remains strong even after 10 shampoos.
CONVENTIONAL OXIDATIVE COLOR
*Based on a Chroma measurement compared to representative shades of competitor's oxidative colors.
UP TO 37% MORE SHINE COMPARED TO INTENSIVE DEMI-PERMANENT HAIR COLORS*
ELUMEN
Elumen is without ammonia, without ammonia-odor, non-oxidative and gentle for the hair.
CONVENTIONAL OXIDATIVE COLOR
VIRGIN HAIR
*Based on a Shine-measurement compared to representative shades of competitor’s demi-permanent hair colors.
ASSORTMENT
CREATIVITY AND PASSION CHARACTERIZE A PASSIONATE HAIRDRESSER. INDIVIDUAL COLOR BLENDS OF GOLDWELL’S ELUMEN OFFER INCOMPARABLE POSSIBILITIES OF EXPLOITING THE FULL CREATIVE POTENTIAL.
ELUMEN HAIR COLOR
• High-performance oxidant-free hair color
• For extra luminous, shining and lasting hair colors
• Without peroxide, ammonia and ammonia-odor
ELUMEN CLEAR
• Contains no dye stuffs – for softening the color shades
• Natural shine when used purely
ELUMEN PREPARE
• Improves the color intensity and durability of Elumen on bleached and highlifted hair
• For acidifying directly after bleaching/highlifting or as a pre-treatment for very damaged bleached or highlifted hair
• Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly
ELUMEN LOCK
• Reduces the washout of Elumen Hair Color and increases the durability
• Locks in the Elumen hair color
ELUMEN CLEAN
For the gentle and thorough removal of skin staining caused by Elumen Hair Color
ELUMEN RETURN
• Hair color remover for reduction or extensive removal directly after coloring with Elumen Hair Color
• Without oxidative or reductive agents
ELUMEN WASH
• Care shampoo especially designed for Elumen Hair Color
• Reduces the washout of hair color
• Maintains the special Elumen brilliance and verifiably extends the color intensity
ELUMEN TREAT
• Supports the repairing effect of Elumen Hair Color and maintains color brilliance at the same time
• Optimizes hair structure
• Ideal for porous hair that needs extra care
• Improves combability and makes the hair supple and smooth
ELUMEN CARE
• Care spray for the special needs of Elumen colored hair
• Improves combability
• Light care for normal to slightly porous hair
• Extra care for porous hair in combination with Elumen Treat
TECHNOLOGY
ITS REMARKABLE TECHNOLOGY MAKES ELUMEN A PHYSICAL COLOR, WHICH MEANS THAT IT WORKS ENTIRELY WITHOUT OXIDIZING BUT STILL ACHIEVES SPECTACULAR AND LONG-LASTING COLOR RESULTS.
MAGNET EFFECT
A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results.
REPAIR EFFECT
More than just a color: the Elumen repair-effect creates immaculate brilliance and shine. Like an impure diamond, porous areas of the hair diffuse the light making the hair appear stressed and dull. Elumen fills the porous areas inside the hair and improves the hair structure to reflect light perfectly.
1. Light hitting an impure diamond is diffused by the flaws, which means that the stone loses its sparkle.
2. By contrast, a flawless diamond reflects the light perfectly and maximises its brilliance.
DISCOVER ELUMENATION
YOUR 3 WAYS TO ELUMENATION
Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.
RELATED PRODUCTS
The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.
SILKLIFT
SILKLIFT – THE PREMIUM BLONDE WITH A DOUBLE PROMISE: STRONGER THAN EVER. GENTLE AS ALWAYS.
NECTAYA
HAIR COLOR WITHOUT AMMONIA AND AMMONIA-ODOR.
Nectaya enriches the hair with nurturing care creating the best basis for beautiful color results without compromising on performance.
TOPCHIC
INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY
Creating distinctive beauty is your goal. Topchic has the perfect solution: an iconic and truly intelligent color system.
RELATED SEMINARS
We will help you move from creativity to perfection as you learn from not only the GOLDWELL Artists and Educators, but also from your fellow participants. Join us for a learning experience that you won’t forget!
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.