ELUMenation - the art and science of direct dye mastery
DON'T CALL IT A COLOR. IT'S A CLASS OF ITS OWN.
Some innovations are too big for just one product. With Elumenation we created a new category.
Imagine the most stunning colors. And now imagine reflections of brilliant light in a full spectrum of colors.
Elumenation is the art of adding extraordinary color brilliance and shine to ever color.
After two decades of research and development with direct dyes, Goldwell has created colors with amazing capabilities - which change the way we see color forever.
GO BEYOND WITH ELUMENATION!
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BRING THE POWER OF ELUMENATION TO YOUR SALON!
CREATE COLOR WITH AN ENTIRELY NEW CATEGORY OF HAIR COLOR SERVICES AND SET YOURSELF APART.
BOLD BRILLIANCE
ELUMEN
Oxidant-free color for intense and brilliant results with exceptional shine
Remarkable and incredible durability
Amazing, healthy-looking hair
COLOR BRILLIANCE AND COVERAGE
TOPCHIC AND COLORANCE @ELUMENATED SHADES
Ready-to-use formula
Oxidative hair color with an outer layer of Elumen reflections
Broad assortment from grey coverage to fashion for all client wishes
CUSTOMIZABLE COLOR BRILLIANCE
@PURE PIGMENTS
High-definition direct dye additives that elevate oxidative hair color with unprecedented vibrancy and brilliance
Multi-dimensional shine
Outstanding color intensity
COOL CHIC COLLECTION
COOL IS THE NEW HOT
Welcome a NEW YEAR IN HAIR FASHION: In 2020, cool is the new hot.
We defined the trend colors and translated them into beautiful, wearable shades elevated by Elumenation.
Create your fashion statement.
NEW TOPCHIC
@ELUMENATED SHADES
With outstanding cool shine for fullhead color applications.
9N@Pk inspired by SAKURA PINK
7BP@Pk inspired by RICH TEA
6NN@CV inspired by COCO DE MER
NEW COLORANCE EXPRESS TONING
@ELUMENATED SHADES
For a fast 5 min refinement and toning opportunities after a lightening or highlift service.
@Elumenated Lavender inspired by LILATECH
@Elumenated Beige Mint inspired by NEO MINT
@Elumenated Rosé inspired by SAKURA PINK
NEW @PURE PIGMENTS
COOL PINK
Reinvent any Topchic or Colorance color with a mesmerizing
cool pink tone. Create a new freehand / balayage service
and set yourself apart.
GET READY FOR MORE INSPIRATION
KAO SALON ACADEMIES
Visit our Academies and discover Goldwell Elumenated Hair Color:
New Elumenation looks and techniques
Inspiration and formulations
GOLDWELL EDUCATION PLUS ON YOUTUBE
This is your go-to destination for inspiration and information.
Learn everything about upcoming trends
and fuel your creativity.
THE GOLDWELL EDUCATION PLUS APP
Unleash your color artistry with ELUMENATION in the GOLDWELL Education Plus APP. Explore the full portfolio of ELUMENATION shades in the
new color card. And take your services to the next level –
learn more about it in the Color Services Chapter.
ALL SET FOR ELUMENATION?
Get in touch with sales representative and go beyond with Elumenation.
Goldwell is part of Kao Salon Division.
Making life beautiful for salons, stylists and their clients.