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ELUMenation - the art and science of direct dye mastery

DON'T CALL IT A COLOR. IT'S A CLASS OF ITS OWN. 

Some innovations are too big for just one product. With Elumenation we created a new category. 

Imagine the most stunning colors. And now imagine reflections of brilliant light in a full spectrum of colors. 

Elumenation is the art of adding extraordinary color brilliance and shine to ever color.

After two decades of research and development with direct dyes, Goldwell has created colors with amazing capabilities - which change the way we see color forever.

GO BEYOND WITH ELUMENATION!

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 BRING THE POWER OF ELUMENATION TO YOUR SALON!

CREATE COLOR WITH AN ENTIRELY NEW CATEGORY OF HAIR COLOR SERVICES AND SET YOURSELF APART. 

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BOLD BRILLIANCE
ELUMEN

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Oxidant-free color for intense and brilliant results with exceptional shine

Remarkable and incredible durability

Amazing, healthy-looking hair
 
 

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COLOR BRILLIANCE AND COVERAGE
TOPCHIC AND COLORANCE @ELUMENATED SHADES

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Ready-to-use formula

Oxidative hair color with an outer layer of Elumen reflections

Broad assortment from grey coverage to fashion for all client wishes
 
 

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 CUSTOMIZABLE COLOR BRILLIANCE
@PURE PIGMENTS

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High-definition direct dye additives that elevate oxidative hair color with unprecedented vibrancy and brilliance

Multi-dimensional shine

Outstanding color intensity
 
 


COOL CHIC COLLECTION 

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COOL IS THE NEW HOT

Welcome a NEW YEAR IN HAIR FASHION: In 2020, cool is the new hot.
We defined the trend colors and translated them into beautiful, wearable shades elevated by Elumenation.

Create your fashion statement.

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NEW TOPCHIC
@ELUMENATED SHADES

With outstanding cool shine for fullhead color applications.

9N@Pk inspired by SAKURA PINK

7BP@Pk inspired by RICH TEA

6NN@CV inspired by COCO DE MER
  

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NEW COLORANCE EXPRESS TONING
@ELUMENATED SHADES

For a fast 5 min refinement and toning opportunities after a lightening or highlift service.

@Elumenated Lavender inspired by LILATECH

@Elumenated Beige Mint inspired by NEO MINT

@Elumenated Rosé inspired by SAKURA PINK
 

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NEW @PURE PIGMENTS
COOL PINK

 Reinvent any Topchic or Colorance color with a mesmerizing
cool pink tone. Create a new freehand / balayage service
and set yourself apart.
 

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HAIR COLOR REMOVER

For a gentle removal of unwanted oxdative color.
 


 GET READY FOR MORE INSPIRATION

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KAO SALON ACADEMIES

Visit our Academies and discover Goldwell Elumenated Hair Color:
 
New Elumenation looks and techniques
 
Inspiration and formulations
 

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GOLDWELL EDUCATION PLUS ON YOUTUBE

This is your go-to destination for inspiration and information.
Learn everything about upcoming trends
and fuel your creativity.

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THE GOLDWELL EDUCATION PLUS APP

Unleash your color artistry with ELUMENATION in the GOLDWELL Education Plus APP. Explore the full portfolio of ELUMENATION shades in the
new color card. And take your services to the next level –
learn more about it in the Color Services Chapter.


ALL SET FOR ELUMENATION?

Get in touch with sales representative and go beyond with Elumenation.

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