The healthiest hair feel now comes with a stronger performance.*
 
*Compared to leading competitors. 
 

The perfect finish for your lightening results with a controlled amount of lift.
 

The strongest lifting performance at full speed.*
 
*Within the LightDimensions range.
 

Toning with Elumen gives you results with incredible shine and extraordinary brilliance.
 
Elumen works like no other toning product before: the direct dye toner that lasts as long as oxidative hair color.
 
GOLDWELL’S ELUMEN HERO SHADES.
 Specifically selected for toning services on light bases.
 

Colorance offers a full portfolio that gives you everything you need to create shiny, healthy-looking and vibrant color for everyone.