BECAUSE IT’S MORE THAN JUST A COLOR.
It’s versatile. Challenging. Beautiful. Creative.
And it’s requires expertise - perfect blonde results cannot be created at home.
WE LOVE BLONDE. BECAUSE IT’S INSPIRING.
Discover GOLDWELL’S exciting blonde services for the most relevant blonde types.
BACK TO CHILDHOOD BLONDE!
A perfect balance of light, bright and natural reflections reminiscent of your childhood blonde.
COOL BLONDE CAN'T BE COOL ENOUGH.
A full spectrum of shimmering Nordic lights from iridescent silver to reflective platinum.
JUST LIKE AFTER A FEW DAYS AT THE BEACH.
A fresh-off the beach look with a new twist.
A GOLDEN TOUCH OF GLAMOUR.
A sophisticated diffusion from naturally dark to magnificient honey-dipped blonde.
Discover the NECTAYA HiBLONDES CONTROL.
The first truly performing highlift segment without ammonia and without ammonia-odor from GOLDWELL. Especially developed for your clients who are hesitant to bleach and standard highlifting or have easily damaged and delicate hair.
• Perfect lift and tone in one step
• Super clear blonde results and maximum reliability with up to 5 levels of lift
• Sensationally nurtured hair feel and gentleness
• Fantastic handling, luxurious cream consistency and pleasant smell
• 6 beautiful warm to cool blonde tones for maximum creativity – ideal for applications on levels 5–8
The first truly performing highlift segment without ammonia and without ammonia-odor from GOLDWELL.
Especially developed for your clients who are hesitant to bleach and standard highlifting or have easily damaged and delicate hair.
“The gentlest highlift color I have ever experienced.”
CREATE THE PERFECT BLONDE WITH CUSTOMIZED TONING
It’s not a secret: The majority of your clients don’t like a typical bleached blonde. To be truly perfect, a blonde must be individual.
Lift with SilkLift and tone with the complementing Elumen or Colorance products.
Step 1: Perfect LIFT with SILKLIFT
• STRONG, CLEAR LIGHTENING
• BEST GENTLENESS
Step 2: INDIVIDUAL TONING
• Elumen Blonde Shades or Colorance Blonde Shades or Express Toning
HELPING A PERFECT BLONDE STAY PERFECT.
The right care and styling products are essential to enhance and maintain the most beautiful blonde shades. GOLDWELL Care and Styling are perfectly designed to complement GOLDWELL Color. Whether in the salon or at home they are true must-haves if you want to get the maximum effect out of blonde shades.
DUALSENSES SALON EXCLUSIVE SERUMS
Proven prolonged color retention up to 22 washes*.
• Instantly locks in color
• Intensifies color brilliance and provides color specific care
*with Serum application directly after Color Service, using a regular shampoo
DUALSENSES HOME CARE
• Instantly regenerates and provides long-lasting shine to blonde hair
• Specialized assortment to meet the various demands of blondes
• Unique formula for unsurpassed color retention – perfectly complements GOLDWELL Color
• Shine products especially developed for color-treated hair
• Extra shine and brilliant color
• With color protection
• Hi-shine mousse wax for multi-faceted colors with outstanding brilliance
• Strong control & holding factor
• Easy to distribute due to lightweight foam consistency
WE LOVE BLONDE. BECAUSE IT'S DRIVING YOUR BUSINESS
BECOME A TRUE BLONDE EXPERT: WITH THE GOLDWELL BLONDE SEMINARS
• Understanding the needs of your blonde clients
• How to perform a wide spectrum of exciting blondes from high-end natural to the brightest blonde
• Creative Blonding and Freehand Techniques
• Care/Styling tips and follow-up services