ELUMEN PLAY

PRESS PLAY TO START.

Semi-permanent color. Maximum versatility.

goldwell elumen play fullscreenteaser 2019


BENEFITS

Compact assortment.
With up to 100% fading on tone.

Lasts up to 10-15 washes.*

8 out of 10 stylists perceive an improved hair structure.**

83% rate the shine better than a leading competitor.**

More than 60% rate the hair feel after coloration with Elumen Play better
than leading competitors.**

60% of stylists rate the color brilliance better than leading competitors.**


13 SHADES

COLORFUL. MIX & MATCH.


ASSORTMENT

SUPPORT PRODUCTS.


TECHNOLOGY

goldwell elumen teaser technology 2019

HDmax Technology

A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.

Shine & Care Technology

Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).


UNLIMITED CREATIVITY. 2 EASY STEPS.


MATCHING ELUMEN PRODUCTS

LET IT STAY. OR LET IT GO.


CONTACT

For further information please contact your Goldwell representative.


FIND YOUR SALON

07 salon finder

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwellsalon.


*Depending on shade and hair structure

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