soft color

THE SMARTEST WAY TO REFINE YOUR BLONDE.

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GOLDWELL’S BEST LIGHTENING LINE-UP EVER

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ASSORTMENT

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SOFT COLOR

SMARTER.
Semi-permanent blonde toning to create stunning results in-salon or at home. For quick refinements of blonde results. Creates fascinating color results after only 5 minutes processing time.

BETTER.
High intensity blonde enhancer for cool, long-lasting results.
Lasts for up to 6-8 shampoos. The formula with integrated IntraLipid Technology recharges lost lipids inside the hair for a smoother hair feel. 
 
Shades: 10V, 10P, 10BS
 

RELATED PRODUCTS

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SILKLIFT

The healthiest hair feel now comes with a stronger performance.*
 
*Compared to leading competitors. 
 

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brightener

The perfect finish for your lightening results with a controlled amount of lift.
 

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OXYCUR PLATIN

The strongest lifting performance at full speed.*
 
*Within the LightDimensions range.
 

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elumen

Toning with Elumen gives you results with incredible shine and extraordinary brilliance.
 
Elumen works like no other toning product before: the direct dye toner that lasts as long as oxidative hair color.
 
GOLDWELL’S ELUMEN HERO SHADES.
 Specifically selected for toning services on light bases.
 

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colorance

When the hair needs some extra care after the lightening  service, choose Colorance as toning partner for extra condition on dry and damaged hair.

 For the perfect finish with smooth hair feel and outstanding gentleness.
 


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kao salon partner portal

Shop Goldwell's superior lightening line-up with
cutting-edge technologies.
 

GOLDWELL SALON FINDER

You deserve the best service and amazing results created just for you.
Search for your nearest Goldwell salon. 

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