TOPCHIC

TRUE COLOR EXCELLENCE

Topchic has stood the test of time with over 50 years of heritage in color performance and artistry.
Developed by color experts for color experts like you, it delivers on every level and elevates your craft.

Woman with red hair glancing at the camera on light grey background with the Topchic 50 years logo in the right top corner.


Creating excellence together for over 50 years

1974 saw the birth of an icon and a legacy of true color excellence built on commitment to give stylists an easy-to-use, reliable, and high-performance color assortment.

From innovations such as the Depot Can System and @Elumenated Technology to new services, new shades and ammonia-free alternatives, Topchic has always provided the market with new ways to create stunningly unique colors with brilliant shine while protecting hair health.

It continues on this path today while also prioritizing safeguarding the environment.

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BENEFITS

PERFECT PERFORMANCE

Topchic offers a comprehensive portfolio of permanent hair colors that strives for excellence in every aspect. And with over 120 shades the possibilities for unique color results are endless.

GREY COVERAGE
Topchic has best-in-class performance, with up to 100% opaque grey coverage, and is reliable in all dimensions.

HAIR CONDITION
The perfect balance of high-end color performance, hair integrity, and ammonia level.

COLOR-BALANCING
Perfectly matched shade portfolio with Colorance for the perfect color-balancing performance.

TECHNOLOGY
Leading edge technologies with 60+ patents1 to ensure best-in-class performance.

1 since launch in 1974, lieftime of most patents has expired

Depot Can System and bottles in front of a white background.

UNIK PÅFØRING

DOSERINGSSYSTEMET, GOLDWELLS FAVORITTSYSTEM
– OPPFUNNET I 1978. 

Det er et faktum: 8 av 10* frisører vil ikke bytte bort bokser.
Enkelt å håndtere. Presist. Mer økonomisk.

*Kvantitativ undersøkelse blant 200 frisører i USA og Tyskland i 2012.

03 color bowl

FARGESKÅL

Fargeskålen til doseringssystemet er optimal for fargehåndtering
og praktisk og enkel å rengjøre.

Packshot of 4 black and white bottles of System Developer Lotion on white background.

FREMKALLINGSKREM

Kremkonsistens for perfekt fordeling og optimal fargeeffekt i håret.
Flaskeutforming for optimal håndtering, lett utklemming och som passer perfekt til doseringssystemet.

ASSORTMENT

ONE SHADE HAS MUCH MORE POSSIBILITIES THAN ONE SINGLE LOOK

topchic the naturals

THE NATURALS

100% grey coverage with complete variety

topchic the blondes

THE BLONDES

Luxurious warm and clear cool blondes

topchic the browns

THE BROWNS

Rich warm browns and elegant cool browns

topchic the reds

THE REDS

Vibrant warm reds and cool energy reds

topchic the special lift

THE SPECIAL LIFT 2+1 EXTRA LIFT SERIES

• Topchic HiBlondes Control
• Topchic NeutraLights

top chic eluminated

@ELUMENATED SHADES

Pre-mixed shades enriched with multidimensional Elumen reflections, suitable for all color services and techniques and with up to 100% grey coverage.

Performance 1

LEADING-EDGE TECHNOLOGIES

Dyes within the formula provide natural-looking, even color results with up to 100% grey coverage.

Performance 2

LEADING-EDGE TECHNOLOGIES

With IntraLipid and BondPro+ Technology for maximum hair protection during the coloring process or color service.

Relaterte produkter

De riktige produktene er essensielle for å fremheve og opprettholde det vakre resultat. Vi anbefaler disse komplimenterende Goldwell produkter.

packshot of three Topchic Zero products with one tube lying in front over white background

TOPCHIC ZERO

CONSCIOUS. PROGRESSIVE. RESPONSIBLE.
 
THE INCREDIBLY CARING, AMMONIA-FREE ADDITION TO TOPCHIC.
 

Packshot of three Colorance products with one tube lying in front on white background.

COLORANCE

JO SUNNERE HÅR, DESTO VAKRERE OG MER GLANSFULLT
FARGERESULTAT. COLORANCE ER DEN FØRSTE DEMIPERMANENTE
FARGE MED INTRALIPID TEKNOLOGI SOM REPARERER HÅRET.

 

Packshot of eight Pure Pigments products on black background.

@Pure Pigments

Imagine Color. Now Multiply it.

DE 6 KONSENTRERTE TONENE AV @PURE PIGMENTS TILFØYER ET UNIKT
SPILL AV FARGEREFLEKSJONER OG GLANS TIL DIN GOLDWELL FARGE.

 

system launch 15 relatedproductsteaser systemrange packshot

SYSTEM PRODUKTER

DIN VERKTØYKASSE NÅR DU SKAL BRINGE DINE KREATIVE FARGEIDÉER TIL LIVE,
OG TIL Å SKAPE DINE EGNE UNIKE BEHANDLINGER.

 

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STYLESIGN

SIGN YOUR STYLE

 

ds related products teaser

DUALSENSES

EN FANTASTISK STIL STARTER MED VAKKERT HÅR.
PROFESJONELLE LØSNINGER FOR VAKKERT HÅR - MED INNEBYGGET FARGEBESKYTTELSE.

 


Related Products

The right products are essential to enhance and maintain the most beautiful results. We recommend these complementing Goldwell products.

DISCOVER ELUMENATION

4 packshots in front next to the elumenation logo on a dark background.

YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.


GW_Colorance_Services_Education_Plus_YT_M_Teaser

GOLDWELL EDUCATION PLUS ON YOUTUBE

Continue creating True Color Excellence with Topchic. On this go-to destination, you will find inspiration and information about the new services and learn about upcoming color trends that will fuel your creativity.
 

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KAO SALON PARTNER PORTAL

Shop Topchic – developed by color experts for color experts like you, Topchic delivers on every level and elevates your craft.
 

KAO SALON ACADEMIES & VIRTUAL EDUCATION

Visit our Kao Salon Academies or our Virtual Education platforms to discover how Topchic can deliver True Color Excellence.

Find new dimensions of creativity, inspiration, services, and techniques, all at your fingertips.

INTERESTED IN TOPCHIC?

Get in touch with your sales representative today and experience the true foundation of color.

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