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PURE BLONDE SERVICE

CREATE A SHIMMERING, NATURAL-LOOKING BLONDE IN JUST ONE STEP.

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“FINALLY, I CAN GET A CLEAR, NATURAL-LOOKING BLONDE — IN JUST ONE STEP.”

John Simpson

Goldwell Global Master, North America

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CONSULTATION

CLIENT WISH:
"I want a breezy blonde without going brassy."

YOUR SERVICE RECOMMENDATION:
“Pure blonde”, “silky feel” and “high shine” are the keywords for the consultation of this service.

A clear, tonally controlled blonde service which does not look or feel stressed.
The full effect is achievable in just one step with the new Goldwell SilkLift Control.

EXISTING SHADE:
Regrowth: 6N
Mid-lengths and ends: 9GB, 10N


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PREPARATION

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To optimize color deposit and to equalize
structural differences use
Dualsenses Color Structure Equalizer.


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APPLICATION

pure blonde service 1

FORMULAE

A SilkLift Control Beige:

35 ml Conditioning Cream Developer 6 % (20 vol.) 

+ 1 spoon High Performance Lightener

+ 3 pumps of Stabilizer


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FORMULAE

B Colorance Express Toning:
60 ml Lotion + 30 ml 10 Crème



01

Cross section the hair.

02

Apply formula A on the regrowth, starting at the crown.
Apply first to back sections, then to the front.

03

Diffuse formula A if necessary to previously color-treated air
depending on the existing color-situation. Use thin sections.

04

Observe the processing time, then shampoo.
Treat the hair with Dualsenses Blondes & Highlights products.

05

Towel dry the hair and apply formula B as a toner.

06

Observe the processing time, then rinse.


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POST-CARE & STYLING

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Finish the color service with a Dualsenses Blondes & Highlights Serum.

To create this vibrant look, apply a walnut-sized amount of
StyleSign Glamour Whip onto towel-dried hair.

Distribute a pea-sized amount of StyleSign Crystal Control
into dry hair to diversify the look.

StyleSign Magic Finish offers different styling options.


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MAINTENANCE

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Recommend Dualsenses Blondes &
Highlights Shampoo
and Serum Spray.


A LITTLE EXTRA MAKES THE DIFFERENCE

Additional color and care services upgrade your salon and maximize your business.

PERFECT BEAUTY SERVICE
+ UPGRADE SERVICE
____________________________________________________________
= ADDED VALUE FOR YOU AND YOUR CLIENTS



FOLLOW-UP SERVICE

To recreate this beautiful blonde in 4 weeks, perform a retouch
Service  with SilkLift Control Beige. Then intensify
the brightness by applying Colorance.


PRODUCTS AS DIVERSE AS YOUR CLIENTS

Discover the Goldwell product portfolio to create perfect hair.


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