SINCE 1948 A STRONG PARTNER FOR HAIRDRESSERS

1920

FOUNDER:
HANS ERICH DOTTER

A draper – no family connection to the hairdressing industry.

His vision: to build a company that focuses exclusively on hairdressers as business partners.

Erich Dotter Neu

1948

THE BEGINNING:
ESTABLISHMENT OF GOLDWELL FABRIKATE

Hans Erich Dotter establishes a chemical factory. The business focuses on the production and sale of hair cosmetics exclusively for the stylist.

Dotter’s philosophy: Hairdresser Exclusive, Advanced, Performance with Care.

Fabrik Neu

1948

OUR 1ST PRODUCT:
GOLDWELL IDEAL

Goldwell’s very first product.

An innovative cold perm that makes the stylist’s and client’s life easier, since the thioglycolic acid technology it could be used at room temperature.

Flasche Neu

1956

GROWTH AND EXPANSION:
A NEW SHAMPOO DISPENSING SYSTEM

Goldwell takes its first steps into the care category with a shampoo system that’s economical in terms of dispensing and professional in terms of handling.

p6

1956

MORE GROWTH AND EVEN MORE EXPANSION:
SPRÜHGOLD

Goldwell moves into the styling category with Sprühgold.

Sprühgold is the no. 1 salon hairspray in Germany to this day, with advanced aerosol technology and outstanding performance.

p7

1958

MOVING INTO NEW MARKETS

Goldwell expands and takes its business model outside of Germany for the first time – to the United Kingdom.

p8

1971

INTO NEW CATEGORIES:
TOPMODEL (1971) / TOPCHIC (1974)

Goldwell moves into the permanent color category – a fast growing segment, where Goldwell can meet stylist needs.

p9

1976

GROWTH - WITH INNOVATION:
BIO-FORM

One of Goldwell’s greatest successes: an “air-formed” perm with
the unique “Airboy” application tool for gentle care of the hair and scalp.
Still on the market today as Topform.

p10

1976

GROWTH - WITH INNOVATION:
BIOLIFE

The first salon-exclusive hair care and styling range.

p11

1976

GROWTH - WITH INNOVATION:
TRENDLINE

The first complete styling range from Goldwell.

p12

1978

GROWTH - WITH INNOVATION:
TOPCHIC DEPOT SYSTEM

Goldwell creates the first color and lotion depot system for convenient and consistent results with 100% accuracy. 
Unique Colormat – for easy, safe and clean color application – still extraordinary today.

p13

1979

COMING TO AMERICA

Goldwell crosses the Atlantic.

1.    Canada in 1979 – as a test market for North America

2.    United States of America in 1982

1981

 
THE COLORATION COMPUTER

Goldwell innovates with new technology – an advanced computer performs hair diagnostics and covers all Goldwell color services in the salon.

For reliable results with maximum care and over 70,000 formulas.

1983

EXPANDING DOWN UNDER – GOLDWELL IN AUSTRALIA

1984

GROWTH
KERASILK

A highly effective hair care range – “for hair like silk”.

1986

GROWTH - WITH INNOVATION:
COLORANCE

Goldwell’s very first oxidative semi-permanent color with a pH of 6.8.

Goldwell also introduces 3 new Colorance salon services: Color Balancing, Color Perming, Mini Coloring.

1988

GROWTH - WITH INNOVATION:
LE COIFFEUR

Working together with salons, Goldwell introduces a co-branded hair care range.

1989

A PERFECT MATCH

Goldwell finds a like-minded spirit in KAO with a 75% partnership
in 1989 and 100% in 1994.


Hans Erich Dotter chooses KAO because of shared values and a commitment to keep salon exclusivity.

KAO chooses Goldwell for the same values and its professional hair expertise.

 

 

1989

EXPANSION INTO ASIAN MARKETS

1992

GROWTH - WITH INNOVATION:
OXYCUR PLATIN DUST-FREE

Goldwell patents the first dust-free bleaching powder on the market. Goldwell’s first bleach, Oxycur Platin was launched in 1970.

1992

PRO SKIN

A high class premium skincare line from Goldwell.

1995

GROWTH - WITH INNOVATION:
DEFINITION

A global care brand with patented fruit acid technology.

2001

GROWTH - WITH INNOVATION:
ELUMEN

A true breakthrough with new technology. Goldwell introduces its expert color range with a KAO patent. Goldwell’s image profits immensely.

2004

REFINING IMAGE:
TREND ZOOM / COLOR ZOOM

Goldwell launches its most important communication and image optimization measures.

2004: Trend Zoom Collection.

2007: Trend Zoom Challenge hairdresser competition.

2010: “Color Zoom” concept relaunch to focus on color
perfection.

 

 

2005-2006

GROWTH - WITH INNOVATION:
GOLDWELL STYLING (LATER CALLED STYLESIGN)

Goldwell’s truly global styling range with KAO’s elastomer technology.

2009

GROWTH - WITH INNOVATION:
SILKLIFT

Strong, clear lightening and best gentleness.

2012

GROWTH - WITH INNOVATION:
NECTAYA

The trend is huge: consumers want more gentle color services.

Goldwell delivers Nectaya: "nurturing ammonia-free permanent hair color” with innovative KAO technology.

2013

GROWTH - WITH INNOVATION:
NEW KERASILK

Goldwell introduces the first long-lasting and customizable Keratin treatment service with an additional home care program.

2014

RESTAGING THE BRAND:
WE THINK STYLIST

Goldwell’s brand gains new focus with a new communication strategy. It’s all about “sustainable value creation at the salon through close partnership”.

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