@PURE PIGMENTS

@PURE PIGMENTS MARKS A REVOLUTION IN GOLDWELL HAIR COLOR.


BENEFITS

63% more shine,
on average, than regular hair color1

Boost the color intensity
of your color formula by up to 3 times2

2 times more resistance
to fading3



1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount
2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount
3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.


ASSORTMENT

purepigments productpage stylist agneswesterman m teaser 2018

“THIS COMPLETELY REINVENTS THE WAY
WE DO HAIR COLOR AS ARTISTS…
COMPLETELY.”

Agnes Westerman

Goldwell International Artist,
Netherland


BREAKTROUGH TECHNOLOGY

purepigments productpage technology02 m teaser 2018

THE HD3 COLOR TECHNOLOGY

HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.

purepigments productpage technology03 m teaser 2018

HIGH-DEFINITION DYES

The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.

purepigments productpage technology04 m teaser 2018

MULTI-DIMENSIONAL AND
MULTI-TONAL LIGHT REFLECTIONS

Goldwell’s HD3 Dye Technology pushes the limits of traditional
hair color. While oxidative hair color provides depth and coverage,
@Pure Pigments creates multi-dimensional and
multi-tonal light reflections.


SERVICES

YOUR CLIENTS WILL NEVER SEE THEIR
HAIR COLOR THE SAME WAY AGAIN

Elevate your salon’s expertise by introducing a whole new category of
hair color services: Elumenated Hair Color.

Discover Goldwell’s variety of service options for Elumenated Hair Color:
Color Morphing, Color Boosting and Color Washing.


RELATED PRODUCTS


CONTACT

For further information please contact your Goldwell representative.


07 salon finder

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST
FOR YOU.
Search for your nearest GOLDWELL salon.

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