COLORANCE

WHETHER IT’S SHINE ENHANCEMENT OR A COLOR CHANGE:

with Colorance demi-permanent haircolor you always have a versatile, easy to use and reliable partner on your side.
It will enable you to achieve exactly the color results that your clients want.

colorance color topstage groupshot 2017

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YOUR 3 WAYS TO ELUMENATION

Get as creative as you choose. With Elumenated Hair Color
you open up new opportunities for extraordinary color services.
Discover the latest Elumenation Product News.

elumenation update colorance m teaser 568x369px produkt 2019

NEW SHADES AVAILABLE

@ELUMENATED METALLICS
Three new diverse, metallic shades with outstanding cool shine.

6VV@Pk – Cool steel violet with a frosted shine.

7AK@Pk – Subtle cool copper with a rosé glow.

8CA@PB – Shimmering cool bronze with a velvety shine.

elumenation update colorance m teaser 568x369px shades 01 2019

ACCENTUATION & DILUTION

6VV@Pk

Cool steel violet with a frosted shine.

With Clear or Level 10 Shades.

elumenation update colorance m teaser 568x369px shades 02 2019

ACCENTUATION & DILUTION

7AK@Pk

Subtle cool copper with a rosé glow.

With Clear or Level 10 Shades.

elumenation update colorance m teaser 568x369px shades 03 2019

ACCENTUATION & DILUTION

8CA@PB

Shimmering cool bronze with a velvety shine.

With Clear or Level 10 Shades.

BENEFITS

PERFECTLY COLORS AND REPAIRS IN ONE STEP:

The pH-balanced formula with integrated IntraLipid effectively repairs the hair structure
by regenerating up to 70 % lost lipids.

A PERFECT COLOR RESULT PLUS:

BRILLIANT SHINE

Up to 90 % more shine on virgin hair1

SMOOTH HAIR FEEL
Up to 30 % softer and smoother hair feel on damaged hair 2

OUTSTANDING GENTLENESS
Up to 35 % more gentleness when Topchic is Color Balanced with Colorance3

1 When using Colorance standard or Cover Plus assortment. 2When using Colorance standard, compared to bleached hair.
3 Compared to balancing the color with alkaline permanent hair color.

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
Colorance is the first demi-permanent color with IntraLipid Technology that repairs the hair.

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bildschirmfoto 2014 07 16 um 15.35.13

BENEFITS

THE FIRST DEMI-PERMANENT HAIR COLOR WITH INTRALIPID THAT NOT ONLY PROTECTS THE HAIR BUT EVEN REPAIRS THE HAIR STRUCTURE.

The color result: even fresher, even livelier, even more intensive.

colorance teaser images intra lipids

Intralipid Technology

+35% improved hair struurect*

• The repair innovation for a new color feeling
• Perfect hair protection
• Durable regeneration of the hair structure: lipid levels are effectively recharged.
*With IntraLipid 

ASSORTMENT

COLORANCE

FOR UNLIMITED POSSIBILITIES:

• Enhancement natural color

• Expressive fashion shades

• Refreshment of colored bases

• Grey coverage of up to 50%

colorance

COLORANCE

Beautiful, glossy hair full of freshness and liveliness.

• New expression for the existing natural tone
• Refreshment of color-treated bases
• Grey coverage of up to 50%

colorance max reds shades

COLORANCE MAX REDS SHADES

Brilliant reds ranging from warm to cool.

Intensive, vibrant and brilliant reds– even on darker bases.

colorance mix shades

COLORANCE MIX SHADES

To create individual color results.

Ideal for creative fashion results and color correction.

colorance lotion

COLORANCE LOTION

Specially designed to work with Colorance - perfectly suited for use with applicator bottle.

COLORANCE COVER PLUS

WITH ADDED COVERING POWER.


• Natural looking grey coverage of up to 75% (NN, @Elumenated Naturals)

• Darker reflections on highlifted bleached and over-highlighted hair (Lowlights)

colorance cover plus nn shades

COLORANCE NN SHADES

Simply make grey disappear – gentle and reliable.

Natural shades for discreet grey coverage of up to 75%.

colorance cover plus lowlights

COLORANCE LOWLIGHTS

Darker reflections for over-highlifted blonde.

• Restores a natural look to over-highlighted hair.
• Integrated pre-pigmenting (IPP System) ensures a simple one step color process.

colorance cover plus lotion

COLORANCE COVER PLUS LOTION

Specially designed to work with Colorance Cover Plus – perfectly suited for use with bowl and brush.

COLORANCE EXPRESS TONING

GENTLE BLONDE REFINEMENT IN JUST 5 MINUTES.



• Subtle glazed pigmentation

• Fascinating shine

• Directly after lightening (full head or highlights), highlifting or in between two highlight services.

colorance express toning

COLORANCE EXPRESS TONING

Gentle blonde refinement in just 5 minutes.

• Perfectly complement the relevant type of blonde.


• Compact assortment for easy consultation and nuance choice.

colorance express toning lotion

COLORANCE EXPRESS TONING LOTION

• Specially designed to work with Colorance Express Toning – perfectly suited for use with applicator bottle.
• Direct application at the basin

TECHNOLOGY

COLORANCE PROVIDES FRESH AND LIVELY COLOR RESULTS FOR A HEALTHY LOOK AS EVER.

DISCOVER ELUMENATION

RELATED PRODUCTS

The right products are essential to enhance and maintain the most beautiful results. 
We recommend these complementing Goldwell products.

Colorance

COLORANCE

THE HEALTHIER THE HAIR THE MORE BEAUTIFUL AND SHINY THE COLOR RESULT WILL BE.
COLORANCE IS THE FIRST DEMI-PERMANENT COLOR WITH INTRALIPID TECHNOLOGY THAT REPAIRS THE HAIR.
 

StyleSign Slider

STYLESIGN

Professional support for great styles.

Silklift High Performance Lightners

SILKLIFT

SILKLIFT – THE PREMIUM BLONDE WITH A DOUBLE PROMISE: STRONGER THAN EVER. GENTLE AS ALWAYS.

Nectaya Nurturing Developer Cream

NECTAYA

NECTAYA IS THE FIRST COLOR WITHOUT AMMONIA AND WITHOUT AMMONIA-ODOR THAT ENRICHES THE HAIR WITH NURTURING CARE CREATING THE BEST BASIS FOR BEAUTIFUL COLOR RESULTS.

Topchic The Naturals

TOPCHIC

INTELLIGENT COLOR FOR DISTINCTIVE BEAUTY. CREATING DISTINCTIVE BEAUTY IS YOUR GOAL. TOPCHIC HAS THE PERFECT SOLUTION: AN ICONIC AND TRULY INTELLIGENT COLOR SYSTEM.
 

soft color

SOFT COLOR

QUICK AND COMFORTABLE APPLICATION FOR A BROAD VARIETY OF SERVICES.

Elumen Group

ELUMEN

HIGH PERFORMANCE HAIR COLOR OXIDANT-FREE

Oxycur Platin Dust Free

OXYCUR PLATIN

HIGH PERFORMANCE BLEACH. POWERFUL POWDER BLEACH – FAST AND PRECISE. OXYCUR PLATIN MEETS ALL BLEACHING SERVICE DEMANDS RANGING FROM SUBTLE HIGHLIGHTS TO EXTREME LIFT.
 

Swiper Structure Shine GroupShot

STRAIGHT'N SHINE

DURABLE HIGH-PERFORMANCE HAIR STRAIGHTENING
 

Mix Rec Evolution

EVOLUTION

HIGH PERFORMANCE NEUTRAL WAVE
 
The gently high performance neutral wave. Defined lively bounce -
gentle care thanks to neutral technology.
 

Mix Rec Vitensity

VITENSITY

MILD-ALKALINE WAVE
 
For bouncing, long-lasting and even waves from roots to ends – adjusted to different hair structures.
 

DS Related Products Teaser

DUALSENSES

GREAT STYLE STARTS WITH BEAUTIFUL HAIR.
 
PROFESSIONAL SOLUTIONS FOR BEAUTIFUL HAIR – WITH BUILT-IN COLOR PROTECTION.
 

CONTACT

For further information please contact your Goldwell representative.


07 salon finder

GOLDWELL SALON FINDER

YOU DESERVE THE BEST SERVICE AND AMAZING RESULTS CREATED JUST FOR YOU.
Search for your nearest GOLDWELL salon.

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