@PURE PIGMENTS: IMAGINE COLOR. NOW MULTIPLY IT.

Elumenated Hair Color with never-before-seen vibrancy and brilliance.

purepigments educationoverview color stageteaser 2018


SHADES AND CONCENTRATIONS

purepigments educationoverview productrange m teaser 2018

AN INFINITE WORLD OF COLOR POSSIBILITIES
AND CREATIVITY

The six concentrated tones of @Pure Pigments add a unique play
of color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red,
and Pure Violet create vivid tones and effects.
Pearl Blue and Matte Green soften and counteract unwanted tones.

purepigments-educationoverview-pureyellow-m-teaser-2018

PURE YELLOW

  • Pure Yellow can be used in formulations to enhance shine and vibrancy.

  • PureYellow works perfectly to enhance shine in counteracting formulations (e.g. Pearl Blue, Matte Green).

purepigments-educationoverview-pureorange-m-teaser-2018

PURE ORANGE

  • Use Pure Orange to create shine with a warmer effect.

purepigments-educationoverview-purered-m-teaser-2018

PURE RED

  • Pure Red can enhance copper- and violet-based colors.

  • Using high amounts of Pure Red will lead to a deeper red result due to the high concentration of pigments.

purepigments-educationoverview-pureviolet-m-teaser-2018

PURE VIOLET

  • Only 1-2 drops of Pure Violet in Topchic HiBlondes Control are enough for counteraction.

purepigments-educationoverview-pearlpure-mattegreen-m-teaser-2018

PEARL PURE & MATTE GREEN

  • When using A, MB, and SB in the formula, Pearl Blue and Matte Green enhance cooler tones.

  • Pearl Blue and Matte Green are great for counteracting warm, unwanted tones.

  • Using Pearl Blue and Matte Green on very porous hair will lead to cooler results.


HOW TO MIX IT

purepigments educationoverview mixit01 m teaser 2018

ONLY ONE RULE FOR MIXING

No matter what level, you can add as little as one drop or
as much as 10% to the final color mass.
The lighter the level, the more intense the result will be.

purepigments educationoverview mixit02 m teaser 2018

Topchic & Nectaya

Recommended Amount for total color mass 80 ml
= 40 ml Lotion + 40 ml Color

Level 10: add up to 0.08 ml @Pure Pigments
Level 7-9: add up to 0.8 ml @Pure Pigments
Level 2-6: add up to 8 ml @Pure Pigments

purepigments educationoverview mixit03 m teaser 2018

Topchic HiBlondes Control & Colorance

Recommended Amount for total color mass 60 ml
= 40 ml Lotion + 20 ml Color

Level 10: add up to 0.06 ml @Pure Pigments
Level 7-9: add up to 0.6 ml @Pure Pigments
Level 2-6: add up to 6 ml @Pure Pigments


SPECIAL TIP

1. Use Topchic, Nectaya, and Colorance as per normal usage instructions, process, and remove as usual.
2. Bond Pro+ can be added to the finished color mass (Lotion + Color + @Pure Pigments).

 When adding @Pure Pigments to Colorance Shades with Colorance Lotion of the blue segment,
you may find the mass becomes slightly runny. This is due to the liquid nature of Colorance Lotion (blue segment).
For more creative techniques and for a thicker consistency,
we recommend using Colorance Cover Plus Lotion.

 

 

0.04 ml = one pipette drop | 3 ml = 75 drops = one full pipette | 6 ml = 150 drops = two full pipettes

purepigments educationoverview iconsmixit stageteaser 2018


YOUR CLIENTS WILL NEVER SEE THEIR HAIR COLOR THE SAME WAY AGAIN

COLOR MORPHING SERVICE

YOUR CLIENT'S WISH:
"Multi-tonal hair color, vibrant and shiny,
that will add movement."

YOUR RECOMMENDATION:
"This service creates a holographic effect and
adds multiple dazzling tones to the hair."

COLOR BOOSTING SERVICE

YOUR CLIENT'S WISH:
"Outstanding hair color with spectacular
intensity and brilliance."

YOUR RECOMMENDATION:
"This service will provide show-stopping hair
color with intensity and luxurious shine."

COLOR WASHING SERVICE

YOUR CLIENT'S WISH:
"Pastel tone with warm and cool accents
that create subtle and intense effects."

YOUR RECOMMENDATION:
"This service adds pastel hues from subtle
to intense and reveals veils of soft color."


purepigments educationoverview educationapp m teaser 2018

THE GOLDWELL EDUCATION PLUS APP

Create your individual Elumenated Hair Color
in the Goldwell Education Plus App.

You have successfully withdrawn from the Google Analytics measurement process.

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

If you want to know more about the cookies this site uses or about cookies in general, please click here.

COOKIES

We are sorry that you have decided not to use cookies.

Unfortunately, our website does not work optimally without the use of cookies. Hence, you will be unable to visit goldwell.com.

If you would like to change your mind and authorize the use of cookies at this time, please click here.

COOKIE POLICY

WHAT IS A COOKIE? 

A cookie is a small text file a web portal installs on your computer, tablet or smartphone when you visit the portal. Cookies can help us in many ways, they make it for example possible for the portal to remember certain entries and settings (e.g. login info, language, font size and other display preferences) for a specific period of time so you do not have to re-enter this information every time you visit and navigate the portal., for example, by allowing us to tailor a Web site to better match your interests or to store your password to save you having to re-enter it each time. Furthermore, when you visit our website you may notice some cookies that aren't related to us. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored. 


HOW WE USE COOKIES AND FOR WHICH PURPOSE: 

Here's a list of the cookies we use and what we use them for.

 

Cookies hosted by Kao

These cookies are used to protect Goldwell’s font from being used by other websites: Cookie Acceptance, Typo3: fe_typo_user, gldwsec

 

Cookies hosted by Third parties

When you visit our website, you may notice some cookies that aren't related to Goldwell. If you go on to a web page that contains embedded content, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

 

Google

Google uses Cookies to distinguish users and events on the website. Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. Google uses Cookies to decide whether a visit has timed out and also how deep a visit has gotten.  The Data is used to analyze the user interaction on the website. The tracked data is anonymous. It also uses the data to measure conversions and helps us to improve our website.

 
 

Advertisement

(AddThis, Bidswitch, AdRoll, Taboola, Rubicon Project, Pubmatic, AdTech, Advertising.com) 

Cookies of these third parties are used for measuring the conversion on our web presence. This anonymous information is used to determine the value of and to settle with an advertising partner. 

These cookie collects anonymous data about user visits to the site, such as: for example, the number of visits, the average time spent on the website, geographic location, and which pages were loaded, with the goal of displaying targeted ads.

Based on the Cookies it can be identified which Banners you have visited on the website of an advertiser, we are using the information to improve our adverts.

 

Instagram

These cookies are used by Instagram as soon as the Instagram plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.instagram.com/about/legal/privacy/# 

 
 

Pinterest

These cookies are used by Pinterest as soon as the Pinterest plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://about.pinterest.com/en/privacy-policy 

 
 

Youtube

These cookies are used by YouTube and/or Google as soon as a video has been integrated on a site and/or has been played. For more information on the type, use and purpose of the cookies, please click on the following link: https://www.google.com/intl/en/policies/privacy/ 

 

Facebook

These cookies are used by Facebook as soon as the Facebook plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: https://www.facebook.com/policies/cookies/ 

 

Twitter

These cookies are used by Twitter as soon as the Twitter plugin has been activated on our website. For more information on the type, use and purpose of these cookies, please click the following link: twitter.com/privacy


CONTROLLING COOKIES 

You can randomly manage and/or delete these cookies. You can delete all of the cookies stored on your computer and you can set up most browsers in such a manner that the archiving of cookies is prevented in the first place.

However, if you do this, you may have to manually adjust some settings every time you visit and live with the impairment of some of the functions.

 

USE OF COOKIES

We require your consent to the use of cookies before you can visit this website. I consent to the of cookies.

Page Top